facebook advertising
Post on 18-Nov-2014
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Innovation & Strategy Mentor
facebook.com/TolisAivalis
linkedin.com/in/aivalis
twitter.com/aivalis (@aivalis)
about.me/aivalis
APOSTOLIS AIVALIS
Facebook Advertising
WHY
Brand is no longer what we tell the consumer it is - it is what consumers tell each other
- Scott Cook, founder Intuit & P&G Board member
Facebook Advertising
GREEK DATA
GREEK STATS
4,4 million web users1,7 million mobile users283 minutes/user/month240 friends/user
GREEK STATS
Weekly return: 85%Daily return: 65%
Internet penetration: 75% Mobile penetration: 44%
GREEK STATS
Female
44%Male
56%
GREEK STATS
Facebook Advertising
BASIC STEPS
STEPS
1.Build a page or a web site2.Find people (ads)3.Engage people
STEP - 1
Build a page or a web siteSomething to promote. Everything starts with a page. Other things to promote: events, groups, posts.
STEP - 2
Promote it to people Create ads based on location, demographics or interests.
STEP - 3
Engage peoplePost quality content, promote it to engage people or their friends and listen to them.
BUILD A PAGE
Unique cover photoLogo as a profile pictureCreate postsShare it with your friends
PROMOTION
Create multiple adsUse targetingSee which versions work best
ENGAGE PEOPLE
Post once a dayHighlight important postsAsk questionsShare exclusive content/offersEncourage! Respond!
PROMOTION
Let’s focus on advertisingWhy?
Only 14% of fans/friends see your posts
Facebook advertising
AD TYPES
FACEBOOK ADS
Promote a pagePromote your posts
PROMOTE A PAGE
Get likesGenerate awareness
Your pageYour posts on the page
PROMOTE A PAGE
PROMOTE A PAGE
PROMOTE POSTS
Push postsGenerate awareness
Your postYour friends activity on your posts
Shares, Likes, Comments
PROMOTE POSTS
PROMOTE POSTS
Facebook advertising
THE RESULTS
RESULTS
Facebook advertising
MANAGING CAMPAIGNS
CAMPAIGN MANAGER
Check resultsCostsStatistics
Check adsChange (live)Pause, deleteReplicate
Payments
CAMPAIGN MANAGER
CAMPAIGN MANAGER
Facebook advertising
BONUS: HOW TO CREATE YOUR JOB USING ADS
FACEBOOK ADS
Create your jobFind a painProvide a solution
THE PAIN
Creating great campaignsCopywriting, Visuals, Types
Managing campaignsOptimizing
Budget, CreativeReports
THE SOLUTION
Find customersBig spenders or Small spenders
Be a campaign ManagerCreativity, Management, Optimization
Make moneyMonthly fee or 10% on budget or by budget only
Innovation & Strategy Mentor
facebook.com/TolisAivalis
linkedin.com/in/aivalis
twitter.com/aivalis (@aivalis)
about.me/aivalis
APOSTOLIS AIVALIS
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