facebook ads scaling blueprint - amazon s3 · facebook ads scaling blueprint test 3 ad sets first...

FACEBOOK ADS SCALING BLUEPRINT

TEST3 Ad Sets

First Sale ChartMin 1 Winning Ad Set

VALIDATE6 Ad Sets Similar To Winning Ad Set (Flex, Additional Interest)

Duplicate Winning Ad Sets. Double Budget.Same Campaign.

New Campaign. Duplicate Winning Ad Sets. Double Budget.

$5 $5 $10 $20

EXPANDNew Campaign. Duplicate Best ROAS Ad Set. Medium Budget.

$50

New Campaign. 3 Day Visitors Retargeting. Variable Budget

$3 Per 100

New Campaign. Duplicate Best ROAS Ad Set. Manual Bid. 2-3x CPP

$100

New Campaign. CBO. Pageview LLA's. 1%, 2%, 5%

$100

PHASE 1PHASE 2

GLOSSARY

WINNING AD SET

TUBER

CBO

LLA's

An ad set with ROAS > TUBER within 3 days of launching. Close any ad sets with ROAS < TUBER after 3 days

True Breakeven Return On Ad Spend. Calculated after considering ALL costs possible.

Campaign Budget Optimization. Set budget at campaign level rather than ad set level.

Created from custom audiences in past 180 days. Keeps auto updating if used in active ad set(s).

OPTIMIZETest the same video in existing ad sets with 3-4 thumbnail variations. Helps improve CPM.

Monitor and respond to customer comments, messages, and emails. Increases trust.

Improve description copy, images, scarcity elements, abandonment emails/SMS

Try upsell bundles, in-cart upsell, autoresponder emails, and SMS upsells.

PHASE 3

New Campaign. CBO. ATC LLA's. 1%, 2%, 5% . Auto bid.

New Campaign. CBO. PUR LLA's. 1%, 2%, 5%. Auto bid.

New Campaign. CBO. PUR LLA's. 3%, 4%, 10% . Auto bid.

$300

New Campaign. Pur LLA. 1% Auto

New Campaign. Pur LLA. 2% Auto

New Campaign. Pur LLA. 3% Auto

New Campaign. Pur LLA. 4% Auto

New Campaign. Pur LLA. 5% Auto

Duplicate winning Pur LLA campaigns. Manual bid.

REPEAT SAME STEPS FOR TIER 1 COUNTRIES, EPACKET COUNTRIES, WINNING COUNTRIES

Create new CBO campaign with 3 best performing LLAs. Auto bid.

$100

$1000

Start retargeting customers with related products.

Start retargeting 3-7 day visitors with related products.

Start "social proof" campaign retargeting 3 day visitors.

PHASE 4

New Campaign. CBO. Pixel Purchase LLAs. 1%, 2%, 3%, 4%, 5%. Auto