f. furini –pininfarina: ist presentation on : collaborative design and learning february 16, 2005...
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F. FURINI –PININFARINA: IST PRESENTATION ON : “COLLABORATIVE DESIGN AND LEARNING” FEBRUARY 16, 2005
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VIRTUAL TOOLS AND COLLABORATIVE
ENVIRONMENTS IN AUTOMOTIVE PRODUCT DEVELOPMENT:
CURRENT SCENARIOS
F. FURINI –PININFARINA: IST PRESENTATION ON : “COLLABORATIVE DESIGN AND LEARNING” FEBRUARY 16, 2005
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THE REFERENCE SYSTEMS IN PRODUCT DEVELOPMENT
THE EVOLUTION TIMES OF
• PROBLEMS
• PRODUCT
• HUMAN RESOURCES
• PROCESS
ARE DIFFERENT WITH EVOLUTION TIMES OF TECHNOLOGIES:
PROBLEM TIMES ( AUTOMOTIVE, AIRCRAFT,…) 50 - 100 YEARS
PRODUCT TIMES (VAN, TRUCK, COUPE’, SPIDER ..) 30 – 50 YEARS
HUMAN RESOURCES TIMES 20 – 30 YEARS
PROCESS TIMES 10 - 20 YEARS
APPLICATION IT TOOLS 5 - 10 YEARS
HW/SW ENVIRONMENTS 3 - 5 YEARS
F. FURINI –PININFARINA: IST PRESENTATION ON : “COLLABORATIVE DESIGN AND LEARNING” FEBRUARY 16, 2005
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THE RAPID EVOLUTION OF COMPUTING TECHNOLOGIES, COMBINED WITH INTERNET, HAS CHANGED THE AUTOMOTIVE PRODUCT DEVELOPMENT TO A “DIGITAL BUSINESS”, WITH NEW TRENDS:
• DIGITAL INFORMATION FORMATS FOR THE MULTIDISCIPLINARY NATURE OF COMPUTERS;
• RAPID GLOBALISATION OF MARKETS AND LOCALIZATION OF SUPPLIERS;
• CHANGE OF CAPITAL: NOT ONLY PHYSICAL CAPITAL(PLANTS AND EQUIPMENTS) BUT ALSO INTELLECTUAL CAPITAL (KNOWLEDGE OF PRODUCT AND PROCESS)
• NEW COMPETITIVE DRIVER AND NEW MARKETS;• FULL PRODUCT LIFECYCLE MANAGEMENTS
F. FURINI –PININFARINA: IST PRESENTATION ON : “COLLABORATIVE DESIGN AND LEARNING” FEBRUARY 16, 2005
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IN THIS ENVIRONMENT:
F. FURINI –PININFARINA: IST PRESENTATION ON : “COLLABORATIVE DESIGN AND LEARNING” FEBRUARY 16, 2005
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THE “OLD WAY. . .”: WHAT IS CHANGED?
• Complexity
• Development Time
• Development Costs
• Technologies
PROCESSES
F. FURINI –PININFARINA: IST PRESENTATION ON : “COLLABORATIVE DESIGN AND LEARNING” FEBRUARY 16, 2005
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Traditional Product Development Process
BuildBuild Fix Fix
Iteration
For Complex Products:• Cycle Time Too Long• Facility Intensive• Cost High• Convergence Not Assured
Form Function
Test Test
F. FURINI –PININFARINA: IST PRESENTATION ON : “COLLABORATIVE DESIGN AND LEARNING” FEBRUARY 16, 2005
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CLASSICAL PRODUCT DEVELOPMENT CYCLE
CONCEPT
DESIGN
PROTOTYPE
VALIDATE
MODIFY
VERY HIGH NUMBER OF PROTOTYPES FOR EVERY TESTING AND FUNCTIONALITY STEP VALIDATION
F. FURINI –PININFARINA: IST PRESENTATION ON : “COLLABORATIVE DESIGN AND LEARNING” FEBRUARY 16, 2005
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$1
$10
$100
$1000
Requirements
Design
Prototype
Production
The Cost Of Change
COMPETITION IS “CHANGING”
F. FURINI –PININFARINA: IST PRESENTATION ON : “COLLABORATIVE DESIGN AND LEARNING” FEBRUARY 16, 2005
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100%100%
50%50%
00
PHASE 0PHASE 0 PHASE 1PHASE 1
FREEDOM
INFORMATIO
N
Various Phases of the VPD
TimeTime
€ € Spent Spent
€ € Committed Committed
F. FURINI –PININFARINA: IST PRESENTATION ON : “COLLABORATIVE DESIGN AND LEARNING” FEBRUARY 16, 2005
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As Engineering designed it: new and high technical contents
As managers made it: profitable, less costs, carry over exasperated.
As Marketing interpreted it: wide spread out of the model.
As the customer wanted it: more demands on product selections, delivery time and quality
PRODUCT DESIGN: DIFFERENT VISIONS
F. FURINI –PININFARINA: IST PRESENTATION ON : “COLLABORATIVE DESIGN AND LEARNING” FEBRUARY 16, 2005
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AT THE END THE KEY PROGRAM ELEMENTS ARE:
TIM
EC
OS
T
QUALITY
F. FURINI –PININFARINA: IST PRESENTATION ON : “COLLABORATIVE DESIGN AND LEARNING” FEBRUARY 16, 2005
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NEW SCENARIOS
COMPETITION COMPANY REQUESTS
• INCREASE PRODUCT AND PROCESS QUALITY;
• CUSTOMERS WILL ORIENTED
• TIME REDUCTION FROM IDEA TO PRODUCT;
• COSTS REDUCTION;
• PRODUCT COMPLEXITY MANAGEMENT;
• MAXIMIZE CARRY OVER;
• DECISIONS TAKEN LATEST AS POSSIBLE;
• COMPANY SITES MANAGEMENT
OPPORTUNITY, METHODOLOGIES AND TOOLS;
• COMPUTER AIDED STYLING;
• PARAMETRIC AND ASSOCIATIVITY IN CAD;
• PRODUCT DATA MANAGER;
• DIGITAL MOCKUP;
• CONCURRENT ENGINEERING;
• CAE AND DYNAMIC SIMULATIONS;
• RAPID PROTOTYPING;
• COMPUTER AIDED MANUFACTURING AND NUMERICAL CONTROL
• OFFSHORE AND SUPPLIERS INVOLVEMENTS
F. FURINI –PININFARINA: IST PRESENTATION ON : “COLLABORATIVE DESIGN AND LEARNING” FEBRUARY 16, 2005
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VIRTUAL BASE QUESTIONS
• HOW CHANGE COMPANY INFRASTRUCTURES WITH NEW TECHNOLOGIES AND TOOLS?
THE COMUNICATION AND HUMAN INFRASTRUCTURE:• TRANSFER - ACCESS TO INFORMATION AND WAY OF TRANSFER INFORMATION;• QUANTITY OF INFORMATIONS AND SERVICES – MULTIPLE SOURCES OF
PRODUCT DATA• NEW KNOWLEDGE MANAGEMENT AND PROFESSIONAL SHAPES • INVOLVEMENT OF MULTI SITE RESOURCES
F. FURINI –PININFARINA: IST PRESENTATION ON : “COLLABORATIVE DESIGN AND LEARNING” FEBRUARY 16, 2005
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HUMAN RESOURCES CHANGE SPEED PROBLEM
• STRONG INCREASE OF VELOCITY IN COMPARISON TO THE CHANGE CAPACITY OF ABSORBE IT ;
• NEED OF INCREASE THE “HORIZONT VISION” ;
• NEED OF DETECT KNOWLEDGES AND SKILLS;
• PERFORM MIGRATION BEFORE IN SUCH A WAY TO DO THINGS BEFORE;
• NEED OF PROCESS CONTROL:
NEEDS OF:• TTM REDUCTION;• INCREASE PRODUCT QUALITY;• COST CONTAINED
NEW RE - ENGINEERING OF PRODUCT DEVELOPMENT:
• INTRODUCE NEW TECH• ADOPT NEW PRODUCT
DEVELOPMENT FLOW
F. FURINI –PININFARINA: IST PRESENTATION ON : “COLLABORATIVE DESIGN AND LEARNING” FEBRUARY 16, 2005
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CAX MARKET EVOLUTION
1960+
1980+
1970+
1990+
2000+
RESEARCH IN HOME 2D TOOLS
MAINFRAME
DRAFTING INTERACTIVE
GRAPHIC USER INTERFACE
SURFACE MODELING –
LOW COST HW PORTABILITY
ADVANCED MODELING
SURFACE/SOLID/ PARAMETRIC -
WINDOWS
ADVANCED INTEGRATION –
WEB INTEGRATION
2D
3D – FUNCTIONALITY ORIENTED
PARAMETRIC MODELLING – DESIGN INTENT
INTEGRATION – KNOWLEDGE CAPTURE
FILE MANAGEMENTCAD VAULT
CHANGE CONTROL
PROCESS ANALYSIS
FULL INTEGRATION OF VIRTUAL PRODUCT DEVELOPMENT – WEB
COLLABORATIVE KNOWLEDGE
F. FURINI –PININFARINA: IST PRESENTATION ON : “COLLABORATIVE DESIGN AND LEARNING” FEBRUARY 16, 2005
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COMPLEXITY IS A MUST TO BE COMPETITIVE
• PRODUCT:
– PARTS ( about 7000 in a vehicle)
– VARIANTS (300)
• ORGANIZATION
– TEAM AND RESOURCES NUMBER;
– SUPPLIER’S NUMBER;
– SITE DISLOCATION: OFFSHORE ACTIVITIES
• OBJECTIVES– HIGH TARGETS
• PROCESS PHASES
– CONCEPT
– DEVELOPMENT
– MANUFACTURING
F. FURINI –PININFARINA: IST PRESENTATION ON : “COLLABORATIVE DESIGN AND LEARNING” FEBRUARY 16, 2005
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PROCESS CHARACTERISTICS
CONCEPT DEVELOPMENT MANUFACTURINGLOW
HIGH FLEXIBILITY
# OF DEVELOPMENT RESOURCES
# OF ALTERNATIVES
MODIFICATION FREQUENCY
VARIANTS
F. FURINI –PININFARINA: IST PRESENTATION ON : “COLLABORATIVE DESIGN AND LEARNING” FEBRUARY 16, 2005
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CLASSIC DESIGN TOOLS
DESIGN PROCESS: ITERATIVE PROCESS THAT ALLOWS TO DEFINE MANUFACTURING SPECS FROM IDEA TO PHYSICAL ACHIEVEMENT. THE ITERATIONS ARE PERFORMED THROUGH THE PHYSICAL PROTOTYPE BUILDINGS.
DESIGNER USE A CODIFIED LANGUAGE TO TRANSMIT THE IDEA OF THE PRODUCT TO MANUFACTURING EXPERT:– TRADITIONAL TOOLS (70-90’s)
– COMPUTERIZED TOOLS (BEFORE 2000)
F. FURINI –PININFARINA: IST PRESENTATION ON : “COLLABORATIVE DESIGN AND LEARNING” FEBRUARY 16, 2005
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TRADITIONAL VALIDATION
• PHYSICAL PROTOTYPES ALLOWS EVALUATION OF RIGHT DESIGN CHOICES
TECHNICAL DRAWINGS
STRUCTURED INFORMATION
+INTERPRETATION
STRUCTURED KNOWLEDGE & GENERAL BACKGROUND
PROTOTYPE
NON STRUCTURED INFORMATION
F. FURINI –PININFARINA: IST PRESENTATION ON : “COLLABORATIVE DESIGN AND LEARNING” FEBRUARY 16, 2005
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• Rely on experts and heroes• Delta-change from previous designs• Manual system level verification• No virtual verification.• Deal with systems problems as they arise (find and fix)• Many sources for error: many databases• Difficult to develop new technologies (especially in parallel)• Complexity explosion (order n-squared) as # of subsystems
increases• Each vehicle solution depends on the specific set of
subsystems used.
TOOLS AND METHODS PROBLEMS OF A TRADITIONAL PD
F. FURINI –PININFARINA: IST PRESENTATION ON : “COLLABORATIVE DESIGN AND LEARNING” FEBRUARY 16, 2005
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VIRTUAL DESIGN PROCESS TO DESIGN MEANS:
– DEFINE, FORESEE, ANALYZE, COMPARE, CHOOSE, SPECIFY, DOCUMENT, ITERATE
THAT IS
SIMULATE AND COLLABORATE
MODELLING
VISUALIZE
FU
NC
TIO
N S
IMU
LA
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ER
GO
NO
MY
SIM
UL
AT
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PR
OC
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S S
IMU
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F. FURINI –PININFARINA: IST PRESENTATION ON : “COLLABORATIVE DESIGN AND LEARNING” FEBRUARY 16, 2005
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FROM IDEA TO PROTOTYPE
VIRTUAL ENVIRONMENT
IDEA CONSTRAINTS
DEFINE
VALIDATEMODIFY
VALIDATE
BUILDCORRELATE PHYSICAL & VIRTUAL
VIRTUAL DELIVERY
PRODUCTRIGHT FIRST
TIME
PHYSICAL MODEL
F. FURINI –PININFARINA: IST PRESENTATION ON : “COLLABORATIVE DESIGN AND LEARNING” FEBRUARY 16, 2005
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MAXIMIZE SIMULATION
• SIMULATE SHAPE AND PHYSICAL OCCUPIED SPACE (CAD)
• SIMULATE NOT ONLY GEOMETRY BUT ALSO PHYSICAL BEHAVIOUR (CAE)
• SIMULATE NOT ONLY SHAPE BUT AESTETICS (CAS)
• SIMULATE NOT ONLY OBJECT BUT ERGONOMY OF THE OBJECT (DMU)
• SIMULATE MANUFACTURING PROCESS, ASSEMBLY METHODS, CONTROL PROCESS (CAPE)
• SIMULATE INTERACTION MAN- PRODUCT (ERGONOMICS)
• SIMULATE WAY OF WORK AND LIFE CYCLE (VP)
FROM CAD TO VP - KAD
F. FURINI –PININFARINA: IST PRESENTATION ON : “COLLABORATIVE DESIGN AND LEARNING” FEBRUARY 16, 2005
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FROM “WHAT” TO “HOW” RESULT IS OBTAINED
CODE
STRUCTURED INFORMATION
+ 2D FORM
STRUCTURED KNOWLEDGE & GENERAL BACKGROUND
BOUNDARY MODEL SPACE OCCUPIED+WIREFRAME MODEL SURFACES+DRAWING 2D 3D EDGES+
SOLID MODEL FUNCTIONAL DIM.+
+VIRTUAL PROTOTYPE
+PARAMETRIC MODEL FEATURE
+FUNCTIONAL MODEL PHYSICAL
=FUNCTIONAL KNOWLEDGE
F. FURINI –PININFARINA: IST PRESENTATION ON : “COLLABORATIVE DESIGN AND LEARNING” FEBRUARY 16, 2005
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CAD EVOLUTION
• ’70s CAd drafting Documents
• ’80s CAD modeling Geometric models
• ’90s KAD functionality Functional models, not integrated
• 2000s Knowledge collaborative management» Problems, products, processes, people
COLLABORATIVE VIRTUAL PROTOTYPING
KNOWLEDGE
PROBLEMS PRODUCT
PROCESSES
PEOPLE IT TOOLS
F. FURINI –PININFARINA: IST PRESENTATION ON : “COLLABORATIVE DESIGN AND LEARNING” FEBRUARY 16, 2005
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PRODUCT DEVELOPMENT PROCESS: A COLLABORATION ENVIRONMENT
PRODUCT DATA DATABASE
PRODUCT DATA DATABASE
QUOTATIONSQUOTATIONS
PRODUCT DEVELOPMENTPRODUCT DEVELOPMENT
PURCHASINGPURCHASING
MANUFACTURINGMANUFACTURING
PRODUCT COSTSPRODUCT COSTS
RESEARCH AND DEVELOPMENTRESEARCH AND DEVELOPMENT
PROTOTYPE AND TESTINGPROTOTYPE AND TESTING
ENGINEERINGENGINEERING
CAECAE
TRAININGTRAINING
REGULATIONSREGULATIONS
QUALITYQUALITY
CUSTOMERSCUSTOMERS
PROJECTPROJECTMANAGERSMANAGERS
STYLESTYLE
DIGITALDIGITALMOCKUPMOCKUPDIGITALDIGITALMOCKUPMOCKUP
VIRTUAL ENVIRONMENTSVIRTUAL ENVIRONMENTSVIRTUAL ENVIRONMENTSVIRTUAL ENVIRONMENTS
VISUALIZATIONVISUALIZATIONVISUALIZATIONVISUALIZATION
F. FURINI –PININFARINA: IST PRESENTATION ON : “COLLABORATIVE DESIGN AND LEARNING” FEBRUARY 16, 2005
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DEVELOPMENTDEVELOPMENT PRODUCTDELIVERYPRODUCTDELIVERY
ProductPlanningProductPlanning
Development resources integration
Development resources integration
ManufacturingPlanning
ManufacturingPlanning
Detailed DesignDetailed Design
ProductLifetime Support
ProductLifetime Support
ConceptualEngineeringConceptualEngineering
Release toManufacturing
Release toManufacturing
ProductionPlanning
ProductionPlanning
MaterialManagement
MaterialManagement
PlantMaintenance
PlantMaintenance
Supply ChainOperations
Supply ChainOperations
DistributionDistribution
Visualization is an integral component for increased cooperation and data sharing at every stage in vehicle lifecycle
ReduceReduce dependence on physical prototypes by leveraging total product digital mockups and collaborative environments
F. FURINI –PININFARINA: IST PRESENTATION ON : “COLLABORATIVE DESIGN AND LEARNING” FEBRUARY 16, 2005
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NEW DEVELOPMENT PRODUCT CHARACTERISTICS
• FOCALIZED ON INFORMATION FLOWS;• DESIGN BY ANALYSIS;• MORE MULTIDISCIPLINARY ACTIVITIES IN “CONCURRENT
ENGINEERING” (PARALLEL)• HAVE AN “ITERATIVE STRUCTURE” : MORE ANALYSIS CYCLES
ARE PERFORMED IN DEVELOPMENT;• “WHAT IF” SCENARIOS;• ARE PERFORMED FROM VERY HIGH SKILLED PEOPLE WITH “AD
HOC” TOOLS, STANDARD PROCEDURES AND HISTORICAL DATABASE AND DOCUMENTATIONS;
• RAPID PROTOTYPING TOOLS;• HIGH NETWORKING PERFORMANCE FOR DATA TRANSMISSION
WITH SUPPLIERS;• INTEGRATION OF SUPPLIERS AND OFFSHORE COMPANIES IN A
DEVELOPMENT TEAM.
F. FURINI –PININFARINA: IST PRESENTATION ON : “COLLABORATIVE DESIGN AND LEARNING” FEBRUARY 16, 2005
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VIRTUAL INTEGRATION PROBLEM
• TECHNOLOGIES FOR TOOLS INTEGRATION (PRODUCT)– CAS - CAD – CAPE – CAM – CAE – DMU => VP
• TECHNOLOGIES FOR INTEGRATION OF DOCUMENTS AND INFOS (PROCESS)– DM – PDM
• TECHNOLOGIES FOR PLANNING AND RESOURCES MANAGEMENT (PEOPLE) IN DIFFERENT SITES
THE REAL PROBLEM:PROCESS AND TOOLS INTEGRATION
F. FURINI –PININFARINA: IST PRESENTATION ON : “COLLABORATIVE DESIGN AND LEARNING” FEBRUARY 16, 2005
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KEY FACTORS
• DETECT CRITICAL FACTORS OF A PROJECT TESTING ALTERNATIVE SOLUTIONS WITHOUT BUILDING OF PHYSICAL PROTOTYPES.
• OPTIMIZE SHAPE, AESTETICS, CHARACTERISTICS, MATERIALS AND BEHAVIOURS;
• VERY LOW COST ACTIVITIES;• CHECK CRITICAL POINT TO BE EXPLORED DURING
PHYSICAL TESTING;• PROVIDE TARGET ACHIEVEMENT IN A VIRTUAL
DELIVERY;• AFTER PHYSICAL PROTOTYPE VALIDATION,
MODIFIED MODELS ARE COHERENT AND FAITHFUL WITH REALITY.
F. FURINI –PININFARINA: IST PRESENTATION ON : “COLLABORATIVE DESIGN AND LEARNING” FEBRUARY 16, 2005
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TOWARD A COLLABORATIVE SOCIETY…
F. FURINI –PININFARINA: IST PRESENTATION ON : “COLLABORATIVE DESIGN AND LEARNING” FEBRUARY 16, 2005
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Breaking Down Barriers
F. FURINI –PININFARINA: IST PRESENTATION ON : “COLLABORATIVE DESIGN AND LEARNING” FEBRUARY 16, 2005
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Synchronous Supplier Solutions
( PAST ) ( TODAY )
Tier 1
Tier 2
Tier 1
Tier 2
«Today’s successful manufacturers make more from less, by optimizing business processes and process integration through active suppliers collaboration»
F. FURINI –PININFARINA: IST PRESENTATION ON : “COLLABORATIVE DESIGN AND LEARNING” FEBRUARY 16, 2005
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FROM HUMAN BASED SHARING TO MULTI SITE COLLABORATION
F. FURINI –PININFARINA: IST PRESENTATION ON : “COLLABORATIVE DESIGN AND LEARNING” FEBRUARY 16, 2005
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KEY POINTS OF NEW PRODUCT DEVELOPMENT
• FROM MULTIPLE ROLES TO DEDICATED AND SPECIFIC SKILLED RESOURCES;
• INTENSIVE USE OF VIRTUAL TOOLS;• DATA INTEGRATION IN A UNIQUE DATABASE WITH
HUMAN RESOURCES SHARING;• DEVELOPMENTS OF STANDARD;• SUPPLIERS INTEGRATION AND RISK SHARING;• OFFSHORE RIPETITIVE AND LOW COST ACTIVITIES;• PROCESS CONTROL AND CHANGES MANAGEMENT• TO FORMALIZE AND USE AVAILABLE KNOWLEDGE;
FORMALISE LESSON LEARNED• COLLABORATIVE PROCESS MANAGEMENTS USING
DIGITAL TECHNIQUES(VIRTUAL REALITY CENTERS)
F. FURINI –PININFARINA: IST PRESENTATION ON : “COLLABORATIVE DESIGN AND LEARNING” FEBRUARY 16, 2005
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THANK YOU
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