extending value - ott use cases: travelers, residential, expatriate, enterprise & universities

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OTT is code name for many use cases, some obvious like saving money on international calls, other more sophisticated. Yet all share the same core paradigm for answering business needs of community & communication, aggressive time to market, segmentation and strong emphasis on consumers user experience. In this presentation from Genband June 2014 customers event in Orlando I have presented five OTT use cases which we are in different stages of deployment. These use cases are designed to extend the value of the brands via communication OTT on the cloud. For video of the presentation see : https://event.webcasts.com/viewer/event.jsp?ei=1037064

TRANSCRIPT

EXTENDING VALUE: OTT USE CASES

Market SnapshotCarriers Go OTT & Multi-DeviceOTT Traffic Keeps Growing

Market SnapshotEnterprise Communication Evolves

Network-agnostic, “OTT” attitude Simplify roaming and reduce costs BYOD & consumer-grade UX Communication solutions for employees Embed communication into web & mobile

“Those not embarking on carrier OTT plays may find themselves challenged by the new communications industry paradigm” - Juniper Research – Future Voice Strategies, Jan 2014

OEMs pushing the market

OS X Yosemite will let you answer calls to your iPhone from your Mac

June 4th

A Real Time Communication service on the Cloud delivering white-label Over-The-Top (OTT) Voice, Messaging & Videobetween IP/IP and PSTN via Mobile, Web apps & APIs

fring is..

Core Offering

Telephony over IP P2P Voice & Video Rich Messaging Web (desktop) AppWhite Label UX

Roamers

Challenges & Opportunities

The ‘WHIFM’

• 3M TTM, targeting ‘VACANCE’, extending B&YOU packages

• On the cloud, implementing telco business rules

• Lead by Marketing & Product It’s my mobile number…

Using my native address book… Over any WiFi/3G, worldwide… As if I was in Paris… Part of my €19.99/m plan!

Residential

Home Phone TV

• Smartphones, tablets, PCs and TV boxes• Enhanced communication: video, messaging, group calls• Create a family communication experience

Smart Phones, PCs & Tablets

Residential or Mobile line- Multiple Devices

Taking Belgacom to the Cloud & Any Device, Anywhere

• Via fring cloud to smartphones, tablets & PCs

• Synchronized address book, also on TV

• Incoming calls will ring on selected devices

• Federation to Facebook, Twitter users

• Customized business logic

Family Community on Residential landline

Upgrading a residential landlines into a ‘Family Community’

One Residential

line

Sheila

Liz

PaulRoy

RobinHome Phone B

Smartphone

Home PC

Home Phone A

One line – multi extensions Any Device Swiping calls Group Messaging & Conf calls

Audio/Video

Tablet

Expatriate

Students, immigrants & frequent travelers need to communicate back home

Strong sense of familiarity with ‘Home’ brands

Creating communication packages locally & abroad

Driving calls revenues while paving the way for next gen value-added services

Expatriate

Introducing ‘airtel talk’

P2P, Voice MSG, Video

Value Add Service

Competitive Rates

Call back Service

Enterprise

Crowdsourcing: the community answer your questions

Real Time Concierge on Mobile

Universities & Colleges

Community & Communications

RealityDorm telephony revenues…goneStudents use cell phones, laptops

OpportunityCommunity & Communication for Students, Faculty, Parents & Alumni

University owns the branded networked relationshipsInnovate revenue generating apps ‘Pay As You Grow’

TRADITIONAL - REBORN - INNOVATIVE

SEGMENTED - TIMELY – CONSUMER UX

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