extending value - ott use cases: travelers, residential, expatriate, enterprise & universities
Post on 29-Nov-2014
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EXTENDING VALUE: OTT USE CASES
Market SnapshotCarriers Go OTT & Multi-DeviceOTT Traffic Keeps Growing
Market SnapshotEnterprise Communication Evolves
Network-agnostic, “OTT” attitude Simplify roaming and reduce costs BYOD & consumer-grade UX Communication solutions for employees Embed communication into web & mobile
“Those not embarking on carrier OTT plays may find themselves challenged by the new communications industry paradigm” - Juniper Research – Future Voice Strategies, Jan 2014
OEMs pushing the market
OS X Yosemite will let you answer calls to your iPhone from your Mac
June 4th
A Real Time Communication service on the Cloud delivering white-label Over-The-Top (OTT) Voice, Messaging & Videobetween IP/IP and PSTN via Mobile, Web apps & APIs
fring is..
Core Offering
Telephony over IP P2P Voice & Video Rich Messaging Web (desktop) AppWhite Label UX
Roamers
Challenges & Opportunities
The ‘WHIFM’
• 3M TTM, targeting ‘VACANCE’, extending B&YOU packages
• On the cloud, implementing telco business rules
• Lead by Marketing & Product It’s my mobile number…
Using my native address book… Over any WiFi/3G, worldwide… As if I was in Paris… Part of my €19.99/m plan!
Residential
Home Phone TV
• Smartphones, tablets, PCs and TV boxes• Enhanced communication: video, messaging, group calls• Create a family communication experience
Smart Phones, PCs & Tablets
Residential or Mobile line- Multiple Devices
Taking Belgacom to the Cloud & Any Device, Anywhere
• Via fring cloud to smartphones, tablets & PCs
• Synchronized address book, also on TV
• Incoming calls will ring on selected devices
• Federation to Facebook, Twitter users
• Customized business logic
Family Community on Residential landline
Upgrading a residential landlines into a ‘Family Community’
One Residential
line
Sheila
Liz
PaulRoy
RobinHome Phone B
Smartphone
Home PC
Home Phone A
One line – multi extensions Any Device Swiping calls Group Messaging & Conf calls
Audio/Video
Tablet
Expatriate
Students, immigrants & frequent travelers need to communicate back home
Strong sense of familiarity with ‘Home’ brands
Creating communication packages locally & abroad
Driving calls revenues while paving the way for next gen value-added services
Expatriate
Introducing ‘airtel talk’
P2P, Voice MSG, Video
Value Add Service
Competitive Rates
Call back Service
Enterprise
Crowdsourcing: the community answer your questions
Real Time Concierge on Mobile
Universities & Colleges
Community & Communications
RealityDorm telephony revenues…goneStudents use cell phones, laptops
OpportunityCommunity & Communication for Students, Faculty, Parents & Alumni
University owns the branded networked relationshipsInnovate revenue generating apps ‘Pay As You Grow’
TRADITIONAL - REBORN - INNOVATIVE
SEGMENTED - TIMELY – CONSUMER UX
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