export potential of pineapple

EXPORT Potential ANALYSIS OF

PINEAPPLE

SUBMITTED BY: SACHIN CHAUDHARY(10020242023)

Points of discussion:

introduction

Indian scenario

World scenario

Major importer

Potential market

Main varieties

manufacturing process

PINEAPPLE• Origin –American continent, probably Brazil, Paraguay• Pineapple - Ananas comosus .• Common Names: Pineapple, Ananas, Nanas, Pina• Related Species: Pina de Playon (Ananas

bracteatus).• Distant affinity: Pingwing (Aechmea magdalenae),

Pinguin (Bromelia pinguin), Pinuela (Karatas plumier).

• Major Producing States – West Bengal, Assam, Karnataka, Meghalaya, Manipur, Bihar & Kerala

• Latest Production – 13.87 Lakh Tonnes• Main Varieties – Giant Kew, Queen, Kew,

Mauritius, Charlotte Rothchild Jaldhup Desi and Lakhat, etc.

The pineapple production :

• Arunachal Pradesh (Lohit, Tirap, Changlang)• Karnataka (Shimoga, North & South Kannada,

Chickmagalore)• Kerala (Enrakulam)• West Bengal (North Dinajpur, Darzeeling, Jalpaiguri)• Assam (Nagaon, Kamrup, KarbiAnglong,Cachar, Nichill)• Bihar (Purnia, Kishanganj, Saharsa, Madhepura)• Nagaland (Dimapur, Mokokchung, Zunheboto, Wokha)• Manipur (Thoubal, Churchandpur, ImphalEast)• Meghalya (RiBhoi,East Khasi, Garo Hills)• Mizoram ( North & West part, Chhimheipuii)• Tripura (West & North Tripura)

MAJOR PINEAPPLE PRODUCING STATE:

SOURCE: PINEAPPLE INDIA.COM

STATEWISE AREA, PRODUCTION AND

PRODUCTIVITY OF PINEAPPLE

Graphical ANALYSIS:

STATE WISE HARVESTING SEASON:

Source: Director of Horticulture/Agriculture

Graphical analysis:

Source : NHB

WORLD SCENARIO:

Continued….

• The major pineapple growing countries in the world are Brazil , Thailand, Philippines, Costa Rica, China and India.

• The total area under pineapple cultivation in the world in 2008-09 was 850 thousand ha with production being 19,201 thousand tonnes.

MAJOR PINEAPPLE PRODUCING COUNTRIES IN THE WORLD (2009-10)

Major Pineapple producing countries

MAJOR IMPORTER:

MAJOR IMOPRTER FROM INDIA:

GRAPHICAL ANALYSIS:

Potential Markets• EuropeThe market for fresh pineapples is one of the fastest growing amongst fruits and vegetables in Europe. Nearly all pineapples consumed in the European market are imported from non European origins.Major importer to Europe:

COUNTRY % IMPORT

COSTA RICA 73/670,119(tonnes)

Cote d’Ivoire 6

Ghana 4

SOURCE:APEDA & NHB

Continued:

• USAThe fresh pineapple market is also one of the fastest growing fruits and vegetables markets in the USA. Over the past decade, imports of fresh pineapples into the USA have more than tripled, from 206,770 tonnes in 1997 to 644,764 tonnes in 2007.

• JapanJapan is the leading importer of fruits and vegetables in Asia. In terms of quantity, pineapples are the second major fruit imported in Japan.

Varieties:State Varieties mostly grown

Assam & other N.E. states Kew, Queen, Mauritius

Kerala Mauritius, Kew, Queen

West Bengal Giant Kew, Queen

GAINT KEW QUEEN

SOURCE:APEDA“Best in the world as they are very sweet (high TSS) with less fiber”.

Chain of events:

chain process:

Canned Pineapples

FRUIT WASHING GRADING,PEELING,SLICING FILLING

VACUMM SEALINGSTERLISATIONCOOLINGLABELLING

MANUFACTURING PROCESS: