exploring business models for internet-connected consumer products
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Connecting atoms to the Internet.
Exploring business models for Internet-connected consumer productsThe 3rd Annual Internet of Things Europe 2011, Brussels, 28th June 2011
Iñaki Vazquez, CEO
People
ThingsServices
Obj
ect
Serv
ices Digital
lifestyle
Entertainment Emotionalproducts
Social networksLineal Exponential
Infobject
Product Market
Social networks
Yourcompany
Other third-partyservices and contents
Internet
OpenWay
Channels Content providers
Web
Infobjects
Users
SmartBox
SmartBox
Obj
ect
ServiceFree Subscription Pay-per-use/content
Free Req: cheap objects
Income: ads
Similar to: ?
Req: very valuable services, 1+ year contract
Income: high fee
Similar to: mobile phones
Req: very cheap objects (RFID/NFC tags?), premium content
Income: priced content
Similar to: ?
Buy Req: light service platform
Income: sales, ads
Similar to: TV, Withings
Req: freemium services
Income: sales+fee
Similar to: premium mobile phones
Req: premium content
Income: sales+content
Similar to: iPod, iPad, iPhone
Rent Req: flat rate service
Income: fee
Similar to: cable TV
Req: premium content
Income: fee + content
Similar to: cable TV films
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