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Exploiting Fitness Apps for Sustainable Mobility Challenges Deploying the GoEco! App

Dominik Bucher, Francesca Cellina, Francesca Mangili, Martin Raubal, Roman Rudel, Andrea Emilio Rizzoli and Omar Elabed

ow can we encouragepeople to engage in

more sustainable mobility lifestyles, reducing use of the car?

H

GoEco! – A Community Based Eco-Feedback ApproachTo Promote Sustainable Personal Mobility Styles

Mobility Tracking for Sustainability

Mobility Tracking for Sustainability

How?

Key Considerations

Accuracy of GPSAutomatically Start RecordingOrganize Data (Routes / Activities)Identify Transport ModesBattery ConsumptionNear Real-Time

System Architecture

System Architecture

Make userinteraction easy

Be aware of device diversity

Third-partyserver storage

Introducesdelays

Inaccuracies in tracking

Transport Mode Identification

Transport Mode Identification

𝑃 𝑐𝑗 Ԧ𝑓 =𝑃 𝑓1 𝑐𝑗 𝑃 𝑓2 𝑐𝑗 …𝑃 𝑓𝑚 𝑐𝑗 𝑃(𝑐𝑗)

𝑝( Ԧ𝑓)

Bayes Classifier, usingaverage speed, total distance, distance between track-points,

heading change, matching with public transport schedules

Transport Mode Identification

Key Stats Recorded Data

461 registered users359 contributed more than one route

41’199 routes tracked

Willingness to Participate

Reasons for Leaving Sign ups for the studyRegistrations in the appParticipants started tracking withinthe first five daysParticipants provided tracks on 21 or more daysParticipants actively interacted withthe app on 21 or more days

653 100%

461 70,6%

292 44,7%

199 30,5%

142 21,7%

Data Quality

Activities recordedActively validated by user«Walking»«Unknown» (by Moves®)

41’199 100%

31’782 77,1%

15’820 38,4%

9’434 22,9%

7. March – 4. April 2016

7. March – 4. April 2016

7. March – 4. April 2016

7. March – 4. April 2016

Data Analysis

Data Analysis

Data Analysis

Key Motivators

1. Users learn something about themselves2. Study participants contribute towards research and

development of new concepts in the mobility domain3. Becoming part of a community of people interested in

their personal useage mobility4. Personal relationship to study participants5. Monetary incentives (win vouchers)