expert interview - ryan joos on local seo link building

Successful SEO Strategy

Local Marketing Boot Camp

Search Queries in Google

Users

Your Site &Its Landing Pages

“Toledo Personal Injury Attorney”

COMPETITORS = 51-100

Onsite Optimization

What makes a good hook?

“Making the hook”

Onsite Optimization

-Title Tags

-H1’s, H2’s, H3’s, etc.

-in URL

-1000+ Words

-Content

-Keywords

Onsite Optimization

Tell Google WhatThis “Hook” is About

Like a Movie Cover

Objective:

My Hook URL: /toledo-personal-injury-lawyer/ H1: Toledo Personal Injury Lawyers Title Tag: Toledo Personal Injury Lawyer | Groth & Associates Word Count: 2000+    

“Toledo Personal Injury Attorney”

Theirs

Ours

What Should I do?

#1: Content Expansion

More Hooks in More Waters

Keyword REsearch

How you select Your Waters

Screenshot  from  Moz  Keyword  Explorer  

Screenshot  from  NeilPatel.com  

Screenshot  from  Moz  Keyword  Explorer  

“Toledo Car Accident Attorney”

Less Hooks = 11-50

#2: Link Building

Turn this

to this

But How?

Ranking Factors

h<p://backlinko.com/search-­‐engine-­‐ranking  

Link Building Objective

“That’s a good hook.”-Other Fisherman (sites)

It’s like an Endorsement

Link Building Objective

“That’s a good hook.”-Captain Ahab

vs.

“That’s a good hook.”-Random Fisherman

Link Building Objective

Forbes.com

Is a better site than

randommom.com

Forbes.com

Screenshot from Moz Open Site Explorer

RandomMom.com

Ranking Factors

Screenshot from CognitiveSEO

Link Building campaigns

-SCHOLARSHIP

-Content Marketing

-GUEST BLOG POSTING

Scholarship

-Offer Scholarship ($1000)

-Make Scholarship Page

-Add Application Form

-Outreach

Scholarship Outreach

Content Marketing

-Create Piece of Content-SELECT AN Audience

-Infographic-Blog Post-Video-Tool

-Promote Like Crazy

Infographic  Audience: -Mom bloggers  Topic: -Internet Safety for Children Outreach: -Email bloggers ask them to share infographic. -Offer to write post Results: -60+ links    

Blog Post  Audience: -Mom bloggers  Topic: -Internet children about disabilities Outreach: -Email bloggers ask them to share blog post -Offer to write post Results: -70+ links    

Summary

Onsite Optimization“Make the Hook”

Content Expansion“More Hooks/More Waters”

Link Building“Better/Deeper Hooks”

Resources  page  

Resources

Moz on Page Grader

Moz Open Site Explorer

Moz Keyword Explorer