experiments with social media

Moving with the TimesRedefining GoI’s Communication

Practices

NATIONAL INNOVATION COUNCIL’s Experiments with Social Media

@pitrodasam www.innovationcouncil.gov.in

National Innovation Council

Government of India has declared 2010-2020 as the ‘Decade of Innovation’, with a focus on inclusive growth

To help Implement National Strategy & Prepare Roadmap for the decade 2010-2020 the Prime Minister set up the National Innovation Council (NInC)

NInC would create a cross cutting system to provide policies, recommendations and methodologies to boost innovation performance in the country with a focus on Indian Model of Innovation

Members, National Innovation Councilwww.innovationcouncil.gov.in

NInC

State InC

Sectoral InC

Councils Inclusive

Innovation Fund

Industry Innovation Clusters

National Innovation Scholarships

Tod Fod Jod Centres Innovation Portal Courts of

Tomorrow

Grand Challenges

One MP One Idea

Science Museums

Global Innovation Roundtable

National Knowledge Network

Open Gov Platform

NInC Initiatives

www.innovationcouncil.gov.in

Our Story of Going Social !

May2011

May2011

Dec201

1

http://twtrland.com/profile/pitrodasam

Engagement

Crowdsourcing Ideas and

Talent

Institutionalisation

Image Credit: http://www.captivate.ie

Experiments!

Engagement• Twit Con #DoI• Twit Con #Innovation• Public Lecture on NKN• Hangout #12thplan

Crowdsourcing Ideas and Talent• Hackathon on

#12thplan

Institutionalisation• NInC• Planning

Commission• Prasar Bharti

Experiments!

#DoI1st ever! Twitter Press Conference in

India

Moving with the times

#DoI

Sep 24

2000+ Tweets800 Questions45 minutesAnswered: 50!

Trending in India < 15 mins!

Sam Pitroda on Beautiful People

On the 1st ever Twitter Press Conference in India

Our learnings: How 2 do - Twit Con!

1. Inform: atleast 2 weeks!2. Communicate: via multiple formats, platforms,

partners, media3. A day/ or 2 before: release video(s) on subject; announce

# Choose your # well Video: 2-3 mins; on subject of conference

4. On day: open Twit Con with 12-15 opening Tweets5. Duration: 75-90 mins6. Timing: very crucial; must be accordingly to target

audience; evenings better for global audience; (Days?)7. Tweet: Photos, audio, video; Links to your work, website8. Answer: Focus on subject; club similar qns;

RT Question - .@ answer

9. Analytics: very crucial for review, self-learning10. Still need a process to ‘filter questions’ (?)

#innovation1st ever, Global Twitter Press

Conference

Moving with the times

2nd Twitter Conference | Nov 2, 2011 #Innovation

10 mins to go live!

Tools fail you, while you are live!

Twitter says, you have crossed your limit! Can’t Tweet… while you got 15 more mins

to go!

We are done! Conclusion of the 1st Global Twit Con

Presence on various SM Platforms: Twitter (87,000+), Facebook, YouTube, Flickr, Slideshare, etc.

Regular dissemination of information, news, events, etc. via Twitter, Facebook, Slideshare, Flickr and YouTube.

First ever (India, Global) Twitter Press Conferences

We have now standardized the use of Twitter (for taking questions) during webcasts, press conferences, events, etc.

To summarise, our experience with ‘Engagement’

1st ever and largest public lecture over the National Knowledge Network

4 Lakh+ students

10 locations: 2 way

100+ locations: 1 way

Q&A: via @pitrodasam

#12thplanNational Innovation Council and Planning

Commission

Moving with the times

Jan 07 Jan 08 Jan 11Idea ! Approval Execution

Communicating the 12th Plan to India

Why communicate the 12th Plan?

To create a shared vision for a new India

To create hope, enthusiasm and commitment towards the shared vision

To engage stakeholders to realise our shared vision

The Plan through stories 10-15 video stories Videos of PM, DCH, PC Members 50 Slide Presentation on 12th Plan 25-30 Tweets to link all content

Chapter wise 7-10 Slide Presentation Infographics Tweets

All content on Planning Commission website Launch: 15th March – Google Hangout!

Plan for the Plan

New Formats

New Media

#12thplan

Connecting the Dots

The Plan 4 the Plan: Phases

Overview3 Themes

-----Limited Formats

Priority AreasPriority Initiatives

-----Additional Formats

Targeted Events

All 24 Chapters-----

More Events

4 Weeks – Pre-budget (Feb 21 - 28th)

5-8 Weeks – MarchGoogle Hangout Launch: 15th March

8-12 Weeks – April

Hangout with the Planning Commission!

In-house (NInC, PC, NIC, DD, AIR)

< 10 days; Young team; ‘zero cost’

Social -> traditional 5+ live TV, AIR, Print

Behind-the-scenes: Google Hangout on #12thplan

Watch the Hangout: http://www.youtube.com/watch?v=Y4EnP2JvCMY

Crowdsourcing Ideas and Talent

#12thplan Hackathon‘Hack the plan’

12th Plan Hackathon

1900+ registrations 200+ entries (team) 10 locations Virtual participation 36 hours Almost ‘zero’ cost Prizes won by 82

teams

Participating teams had to develop ‘communication material’ for the 12th Plan in the form of a) infographics b) short-films c) apps at the 36 hour

long Hackathon

1.IIT Delhi2.Delhi University3.IIT Kanpur4.IIT Kharagpur5.IIT Madras6.IISc Bangalore7.IIIT Hyderabad8.University of Jammu9.TISS, Mumbai10.ALIGARH Muslim

University11.Online Participation

NKN connected all locations

Facebook connected all participants

Address by Mr Montek Singh AhluwaliaDeputy Chairman, Planning Commission

1100 – 1115 IST

Address by Mr Sam PitrodaAdviser to PM on Public Information Infrastructure and Innovations

1115 – 1125 IST

Presentation on the Hackathon 1125 – 1135 IST

Address by Head of the Institution 1135 – 1140 IST

Break: Participants start working on their entries

Sector Specific Interactions (Parallel sessions)

1400 – 1700 IST

Macroeconomic Framework 1400-1500

Urban Development; Education & Skill Development; Water & Environment

1500-1600 

Agriculture & Rural Development; Health; Energy

1600-1700

Break: Participants work on their entries

Hackathon Glimpses: Day 1

Hackathon Glimpses: Inaugural Session

Watch the inaugural session at http://www.youtube.com/watch?v=pyI38IMusOQ

See here: http://www.slideshare.net/PlanComIndia/12th-plan-hackathon-inaugration06-pril-2013

Hackathon Glimpses: Overview Presentation

Watch here: http://www.youtube.com/playlist?list=PLrUn0gzmIWLEpdrbwiQVE2A-QioB5unZn

Hackathon Glimpses: Sector Specific Presentation

Advisers of Planning Commission conducted sessions on various aspects/sectors of the Plan to brief the Hackathon participants via Google Hangout on Day 1

Visit www.data.gov.in/hackathon

Hackathon Glimpses: Resources

Visit www.data.gov.in/hackathon

Hackathon Glimpses: Toolkit

Visit www.facebook.com/PlanComIndia

Hackathon Glimpses: Interactions via FB

Winners! http

://data.gov.in//hackathon/winners

Media on the Hackathon

BBC’s Coverage of the EventBBC had an exclusive Live Twitter Conference for Mr. Pitroda

and Mr. Ahluwalia on the subject of the hackathon on 5th March, 2013

Many questions were received on the occasion via BBC, Planning Commission and Mr. Pitroda’s twitter

handles as well as their facebook pages.

DD News Coverage DD had an interview with Mr. Pitroda on the 12th plan

Hackathon

@PlancomindiaThe Planning Commission’s twitter handle was abuzz with activity where

participants and personalities both constantly tweeting update on the Event

@pitrodasam

Hackathon from our Participant’s viewThis was the hackathon story presented by one of our participants. For more on his coverage go to http://www.maktion.com/2013/04/12thplan-education-india-infographic.html

2+ Years … Young Team at NInC Planning Commission

Many subject areas; DCH+Members+Sec+… Social Media Cell (Comm. Protocols, Priorities, etc.)

Prasar Bharti Sub-committee set up under Pitroda Committee,

which is looking at how PB can leverage new media – and institutional mechanisms to do the same

Towards Institutionalisation…

Loads of media coverage (traditional via social) Twit Con; #12thplan – Hangout, Hackathon India, Internationally

Views: tens of thousands of views on YouTube, Slideshare

Followers: tens of thousands on T, F (PC)@PlanComIndia – 35 Lakh Toilets casePC’s confidence in its young team (opening up of

mindsets…)

RoI?

Changing Information Formats, Communication Styles and New

Media

Moving with the times

YESTERDAY: A Ministry makes an announcement (Scheme/Program/Policy) - which is 'X' pages long, gets translated into various languages and is then communicated via the Gazzette, letters, a press release and its website

TOMORROW: An announcement from the Ministry should probably come out in the following format:

1. Press Release – for print media and website

2. Infographic: Capturing essence of the communication in a snapshot

3. 3-4 minute Video to go on Youtube

4. 5-7 Tweets - Announcing policy and giving links for details

5. Post on Ministry’s Facebook Page

Institutionalisation: Social Media Team; Communication Protocols; etc.

Way to go!

Connect with us…WEBSITES | PORTALS | REPORTS

Websites

Adviser to PM on PIII: www.iii.gov.in National Innovation Council:

www.innovationcouncil.gov.inNational Knowledge Commission:

www.knowledgecommission.gov.inGlobal Innovation roundtable: www.globalinnovationroundtable.gov.inNational Knowledge Network: http://www.nkn.in/

Portals

National Innovation Portal: www.innovation.gov.inIndia Biodiversity Portal:

www.indiabiodiversity.orgTeachers of India: www.teachersofindia.orgIndia Environment Portal:

www.indiaenvironmentportal.org.inIndia Energy Portal: www.indiaenergyportal.orgIndia Water Portal: www.indiawaterportal.org

twitter.com/pitrodasamfacebook.com/pitrodasamslideshare.net/pmpiiiflickr.com/photos/71175052@N04/youtube.com/iii

Social Media

National Innovation Council’s Report to the

People

Visit www.innovationcouncil.gov.in to download the reports

Thank Youwww.innovationcouncil.gov.in