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10440 North Central Expressway, Dallas, TX - 75231

April 4, 2005

Michael Reichartz

Expedia and Hotels.com

Confidential.

2

Agenda

• Showcasing Resorts

• Reporting Tools

Confidential.

3

DRR’s

Dynamic Rate Dynamic Rate RulesRules

Advance PurchaseAdvance PurchaseLength of StayLength of StayDay of weekDay of weekDynamic MerchandisingDynamic Merchandising

Confidential.

4

DRR’s

Rule Applied:Stay 3 nights or longer Save 25% on your entire stayValid seven days a week

Confidential.

5

DRR’s

Rule Applied:• Arrive Sunday• Stay 1 or 2 nights only• Save 20% on Sunday night only

Confidential.

6

Enhanced hotel Infosite

• New brochure-like look and feel invites deeper exploration

• Photos on overview page gently rotate (like Tablet Hotels)

Confidential.

7

Infosite: Room-specific photos

• Room-specific photos (where available) provide relevancy

• Thumbnail-size photos expand for closer viewing

Confidential.

8

Virtual Tours

• Excellent Tool to Showcase a property

Confidential.

9

Infosite: Room photos/tours

• Expanded in-context room photo

• Room-based virtual tours can also show in context

• Room layout drawings for top 1400 hotels coming in during next few months

Confidential.

10

Rate calendar

• Gives the customer price context for the hotel

• Great for flexible travelers

• Interactive• Also shows availability

Confidential.

11

Increased emphasis on maps

• Based on customer feedback, we are increasing our emphasis on map views.

• Large “button” tabs have proved discoverable in usability testing.

Confidential.

12

New area maps tab

• Area map view on search results (similar to destination stores maps) lets users:

Display hotels filtered by neighborhood by clicking mapObtain descriptive neighborhood information

Confidential.

13

Hotel map view

• Hotel map view is now more discoverable.

Accessed via Hotel map view button.Functionality unchanged.

Confidential.

14

Amenities Filter

Confidential.

15

“All Inclusive” Section

Confidential.

16

Destination Activities

Confidential.

17

Custom Landing Pages

Confidential.

18

Reporting Tools

Confidential.

19

Weekly Market Share Report

Confidential.

20

Booking Window Reports

23%

13%16%

11%

38%

0%

5%

10%

15%

20%

25%

30%

35%

40%

0 - 3 Days 4 - 7 Days 8 - 14 Days 15 - 21 Days 22+ Days

Confidential.

21

Booking Window Report by Hotel

0 - 3 Days 4 - 7 Days 8 - 14 Days

15 - 21 Days 22+ Days

Statistics for Boston / Cambridge 19% 15% 16% 11% 39%Statistics for your HotelSheraton Boston 22% 14% 15% 10% 39%Westin Copley Place 35% 16% 14% 13% 22%

Booking Window on Expedia

Builds an early

of rooms

Short term

Bookings

10440 North Central Expressway, Dallas, TX - 75231

0

20

40

60

80

100

120

140

160

1-A

pr2-

Apr

3-A

pr4-

Apr

5-A

pr6-

Apr

7-A

pr8-

Apr

9-A

pr10

-Apr

11-A

pr12

-Apr

13-A

pr14

-Apr

15-A

pr16

-Apr

17-A

pr18

-Apr

19-A

pr20

-Apr

21-A

pr22

-Apr

23-A

pr24

-Apr

25-A

pr26

-Apr

27-A

pr28

-Apr

29-A

pr30

-Apr

T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F

Future Pace for April for Palm Springs – By Day

10440 North Central Expressway, Dallas, TX - 75231

0

20

40

60

80

100

120

140

1601-

Apr

2-Ap

r3-

Apr

4-Ap

r5-

Apr

6-Ap

r7-

Apr

8-Ap

r9-

Apr

10-A

pr11

-Apr

12-A

pr13

-Apr

14-A

pr15

-Apr

16-A

pr17

-Apr

18-A

pr19

-Apr

20-A

pr21

-Apr

22-A

pr23

-Apr

24-A

pr25

-Apr

26-A

pr27

-Apr

28-A

pr29

-Apr

30-A

pr

T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F

Key Dates requiring Attention

10440 North Central Expressway, Dallas, TX - 75231

0

200

400

600

800

1000

1200

1400

1600

18004/

12/2

004

5/12

/200

4

6/12

/200

4

7/12

/200

4

8/12

/200

4

9/12

/200

4

10/1

2/20

04

11/1

2/20

04

12/1

2/20

04

4th Of July

Thanksgiving

Convention

Labor Day

Future Pace – by Week – for Palm Springs

10440 North Central Expressway, Dallas, TX - 75231

Inventory Remaining – by Week – from EXPE

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,0004/

5/20

04

5/5/

2004

6/5/

2004

7/5/

2004

8/5/

2004

9/5/

2004

10/5

/200

4

11/5

/200

4

12/5

/200

4

Confidential.

26

Future Pace Report

StrengthsBuilding an early

base

Oct Nov Dec Jan Feb Mar Apr May Jun Total11215 6595 2304 318 131 217 381 241 214 21616

Oct Nov Dec Jan Feb Mar Apr May Jun Total298 183 124 17 3 39 92 58 104 918

Oct Nov Dec Jan Feb Mar Apr May Jun Total2.66% 2.77% 5.38% 5.35% 2.29% 17.97% 24.15% 24.07% 48.60% 4.25%

Future Room Nights booked into Boston / Cambridge by Month on Expedia in 2003 (as on 14 Oct 2003)

Future Room Nights booked into Your Hotel by Month in 2003 (as on 14 Oct 2003)

Your current market share by month for 2003 (as on 14 Oct)

Confidential.

27

Future Pace Report – By Hotel

StrengthsBuilding an early

base

OpportunityIncrease share

Slow down pace

Oct Nov Dec Jan Feb Mar Apr May Jun Total11215 6595 2304 318 131 217 381 241 214 21616

Oct Nov Dec Jan Feb Mar Apr May Jun Total298 183 124 17 3 39 92 58 104 918

Oct Nov Dec Jan Feb Mar Apr May Jun Total2.66% 2.77% 5.38% 5.35% 2.29% 17.97% 24.15% 24.07% 48.60% 4.25%

Future Room Nights booked into Boston / Cambridge by Month on Expedia in 2003 (as on 14 Oct 2003)

Future Room Nights booked into Your Hotel by Month in 2003 (as on 14 Oct 2003)

Your current market share by month for 2003 (as on 14 Oct)

10440 North Central Expressway, Dallas, TX - 75231

Thank you!

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