expansion alliance asia

THE RUSSELSMITH

CORPORATE EXPANSION

PROJECT & RETAINING

CORPORATE CORE VALUES

RusselSmith Corporate Expansion Project

Brief

Going Multinational

Target Markets

Business Development

Business Structure

CONTENTS

Strategic Alliance and our Core Values

Strategic Alliance

The RusselSmith Core Values

Final Note

To date, RusselSmith has experienced constant employee

growth, year after year, which has impacted positively on

the efficiency and effectiveness of the organization. The

group has also achieved a steady and sustainable increase

in revenue.

Based on detailed analysis and strategy reviews, it has

become apparent that the group, as a whole is ready for

strategic global expansion. Our key clients operate on a

global scale, it makes no sense to restrict our operations by

obeying geographical borders.

RUSSELSMITH CORPORATE

EXPANSION PROJECT

FROM RUSSELSMITH NIGERIA TO

RUSSELSMITH “INTERNATIONAL”

…GOING MULTINATIONAL

THE RUSSELSMITH CORPORATE

EXPANSION PROJECT

We have the capability to operate on a global scale, so lets make it

happen..

WHY GO MULTINATIONAL?

To reduce the risk of over dependence on one country byspreading sales in multiple countries;

To reach larger economies of scale by selling to morecustomers in other countries;

Immediate identifiable opportunities;

Aligns with corporate Vision.

THE RUSSELSMITH CORPORATE EXPANSION PROJECT: GOING MULTINATIONAL

Based on Industry trends, Intelligence reports, Opportunities, Market

analysis and existing/new relationships, RusselSmith has identified the

following target markets for 2013.

AFRICA

West Africa

Nigeria, Ghana, Togo, Angola,

Equitorial Guinea, Ivory

Coast, Mauritania

East Africa

Tanzania, Mozambique, Keny

a, Madagascar

ASIA

Singapore

Malaysia

Thailand

Indonesia

AMERICAS

United States

MIDDLE EAST

Abu Dhabi

THE RUSSELSMITH CORPORATE EXPANSION PROJECT: TARGET MARKETS

Leveraging and improving on the current multiculturalorganization with the rightPeople, Processes, Infrastructure, Experience and Brandperception.

Researching each market and understanding the specific

requirements for successful setup and service delivery (e.g

Culture, Government policies, regulatory licenses/permits,

Market cycle phase etc.)

Forming Alliances with key regional players.

THE RUSSELSMITH CORPORATE EXPANSION PROJECT: BUSINESS DEVELOPMENT PLAN

Piggy Backing on existing Global players (Leveraging &

Building Relationships).

BUSINESS DEVELOPMENT PLAN: THE PHASED APPROACH

BUSINESS DEVELOPMENT PLAN: SERVICES TURN INTO DIVISIONS

MECHANICAL INTEGRITY DIVISION

PIPELINE INTERGRITY

DIVISION

ROPE ACCESS DIVISION

CRANE & LIFTING INTEGRITY DIVISION

OFFSHORE CONSTRUCTION

DIVISION

SUBSEA ENGINEERING

DIVISION

CONTRACTED RESCUE & TRAINING DIVISION

JOINT INTEGRITY MANAGEMENT

DIVISION

SURVEY & DATA VERIFICATION

DIVISION

FABRIC MAINTENANCE

DIVISION

DIVISIONS

RUSSELSMITH INTERNATIONAL

BUSINESS DEV PLAN: BUSINESS DEVELOPMENT STRUCTURE

GLOBAL BD DIRECTOR

MD/CEO

TANZANIA

BSE, Fabric Maint.

BSE, Rope Access

BSE, Pipeline Integrity

BSE, Joint integrity

BSE, Crane & Lifting

SINGAPORE

BSE, Fabric Maint.

BSE, Rope Access

BSE, Pipeline Integrity

BSE, Joint integrity

BSE, Crane & Lifting

USA

BSE, Fabric Maint.

BSE, Rope Access

BSE, Pipeline Integrity

BSE, Joint integrity

BSE, Crane & Lifting

ABU DHABI

BSE, Fabric Maint.

BSE, Rope Access

BSE, Pipeline Integrity

BSE, Joint integrity

BSE, Crane & Lifting

Global BDM, Mechanical

Integrity Division + 1

Global BDM, Fabric

Maint. Division + 1

Global BDM, Rope Access Division + 1

Global BDM, Offshore

Construction + 1

Global BDM, Crane & Lifting

Integrity Division + Subsea .

GLOBAL LEVEL

BDM, AMERICABDM, ASIABDM, EAST AFRICABDM, WEST AFRICA BDM, MIDDLE EAST

REGIONAL LEVEL

NIGERIA GHANA

BSE, Fabric Maint.

BSE, Rope Access

BSE, Pipeline Integrity

BSE, Joint integrity

BSE, Crane & Lifting

BSE, Fabric Maint.

BSE, Rope Access

BSE, Pipeline Integrity

BSE, Joint integrity

BSE, Crane & Lifting

COUNTRY/LOCAL LEVEL

DIFFERENTIATION THROUGH QUALITY: RusselSmith has

and will continue to use consistent quality service delivery to

differentiate itself in everything we do. This is required in order to

have a competitive advantage in markets that have many

participants offering similar products and services.

MANAGEMENT COMMITMENT

Management’s full commitment to the growth and development

of the organization.

THE RUSSELSMITH CORPORATE EXPANSION PROJECT: BUSINESS STRATEGY & DRIVERS

RUSSELSMITH

INTERNATIONALTHE RUSSELSMITH

CORPORATE EXPANSION

PROJECT & STRATEGIC

ALLIANCES : CORE VALUES

As with any development project, market entry relies on detailed

planning, with an strong emphasis on strategy.

As a group, we intend to enter various markets utilizing our current client

relationships. In order to make the transition seamless, we also plan to

work with key companies, by way of strategic alliance. To ensure the

best possible relationship, a mutually beneficial approach must be

agreed. If our service lines can compliment that of our partners, and

they are willing to assist with market entry through introductions, then as

partners we can introduce both our services to a wider network, on a

global scale.

STRATEGIC ALLIANCE, PARTNERS FOR SUCCESS

in all business dealings with all our stakeholders.

These are our core values. We refuse to loose

our integrity and would rather pass on business

opportunity, if this was a prerequisite.

RUSSELSMITH CORE VALUES

Professional Excellence, and HonestyIntegrity

Integrity and honesty are the pillars that can make or destroy any

business. This is important because practicing integrity and

honesty will continue to help RusselSmith in establishing a good

reputation in the international market, enabling the organization to

engage more customers globally and thus growing the company

the ethical way.

An ethical organization of honesty and integrity sets the stage for

high performance and also creates respect and professionalism

from all stake holders.

RUSSELSMITH CORE VALUES:

INTEGRITY AND HONESTY

RusselSmith’s Vision of being a World

Class Asset Integrity Management Services

company is just beginning. It can be

achieved with the right people, and the right

partners.

“Coming together is a beginning; Keeping together is

progress; Working together is success.” – Henry Ford

ON A FINAL NOTE