expanding your online presence with wordpress multisite

EXPANDIN

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ABOUT THE PRESENTERS

David Carroll

• Software Geek• Father• WordPress Background• Showered Today• @CreativeDC• Co-Founder/Developer Guy for

WebSocial.ly

ABOUT THE PRESENTERS

Adam Weart

• Designer• Father• WordPress Background• Wears pants, sometimes • @AdamWeart• Co-Founder/Creative Guy for

WebSocial.ly

YOUR ONLINE PRESENCE

WordPress is a Powerful Tool for Establishing Your Online Presence

• Online Branding• Destination Point for Online Marketing• Information Gateway for your Niche Service• Connect with New and Existing Customers• Establish Credibility

BRIEF HISTORY

WordPress Standard

(core code base)

WordPress Multisite

(separate code base)

WORDPRESS 3.0: STANDARD + MULTISITE

WordPress 3.0(shared code)

WORDPRESS STANDARD ( INDIVIDUAL INSTALLS )

Site 1 Site 2 Site 3 Site 4

Site 5 Site 6 Site 7 Site 8

WORDPRESS 3.0: MULTISITE NETWORK

Single Installation

COMPARING DOMAINS

Standard and Multisite Domains:

MULTISITE NETWORK SITESSub Domains / Sub Folders:

MULTISITE NETWORK SITESMapped Domains:

ENABLING MULTISITE

wp-config.php

define('WP_ALLOW_MULTISITE', true);

CONFIGURING MULTISITE

http://wordpress.org/extend/plugins/wordpress-mu-domain-mapping/

WHO USES WORDPRESS MULTISITE?

• WordPress.com• BestBuy• AJC Blogs• Tosh-O• Wall Street Journal Blog• Mozilla Blogs• WebSocial.ly

WORDPRESS.COM

BESTBUY.COM

AJC BLOGS

TOSH.O

WSJ LAW BLOG

MOZILLA BLOG

WEBSOCIAL.LY

MULTISITE GOTCHAS

• Beware of the shared themes.

• Beware of plugins not developed with Multisite in mind.

• Beware of issues with SSL for individual sites required for mapped domains on shared hosting.

HOSTING ADVANTAGES

• Update Once (Plugins / Themes / WordPress Core)

• Centrally Manage Users (Community and Core Members)

• Single Sign on for Various Sites

• Quickly Create New Sites (without setting up new WP installs)

MARKETING ADVANTAGES

• Create an Inbound Links SEO Strategy

• Content Syndication

• Shared Community Across Websites

WORDPRESS 3.0: MULTISITE NETWORK

Manage Similar Sites

WORDPRESS 3.0: MULTISITE NETWORK

Manage Completely Different Sites

Questions?