exhibition marketing ideas

Exhibition Marketing Ideas

Simple, Social Travel Website

Four Corners Trailer

• Different• Playful• Not taking itself too seriously• Connect with our target audience - fun-loving

holiday makers

Augmented Reality Postcards

• Set of Four Collectible glossy Postcards • View on four corners website to discover four

awesome and unique holiday destinations• Limited fifth postcard – if you find you win a

prize

Example of what augmented reality postcard could look like

Advergames

• Posted on production website• Simple but addictive game• Image of landmark – type answer in• Search Four Corners to find any answers

Merchandise

• Keyrings – globe• Pens – orange branding• Goody Bags – with four corners address and

branding

Exhibition Stand

Exhibition Stand

• Holiday Theme• Giant Map

– Visitors can write a review of a holiday destination and stick it on the map for all to see

– We will add to Four Corners later

• Demonstration video playing in background (no audio)

Exhibition Stand

• Props– Blow up 3D globe– Palm trees– Imitation sand (coloured paper)– Holiday themed music

• Laptops with Four Corners website running– Webcams available so that visitors can upload

their own video reviews

Exhibition Stand

• Competition– Either encourage people to leave review or– Based on knowledge – use skyline (eg tallest

building)

Posters

• Thanks For Listening