exhibit design: what we should be doing better in the next project

michael@formula-d.com @michael_w_wolf www.formula-d.com

Exhibit design: What we should be doing better in the next project

Michael Wolf

SAASTEC 2014

michael@formula-d.com @michael_w_wolf www.formula-d.com

INTRODUCING FORMULA D

Founded in 2007

Office in Cape Town, opposite Iziko National Gallery

Currently 9 full-time employees / 2 interns

Interactive exhibit and product design

Visitor experience development and engagement strategies

Interaction design specialist

Interactive AV development / apps

michael@formula-d.com @michael_w_wolf www.formula-d.com

INTERACTIVE MODEL. MOUNT BOSIU HERITAGE SITE. LESOTHO

michael@formula-d.com @michael_w_wolf www.formula-d.com

TIME WHEEL INTERACTIVE EXHIBIT. STELLENBOSCH MUSEUM

michael@formula-d.com @michael_w_wolf www.formula-d.com

FROST SCIENCE MUSEUM. MIAMI

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IMMERSIVE GULF STREAM. MEDIA WALL CONCEPTS

Immersive experience: Demo Installation, Cape Town, April 2014Large-scale interactive underwater environment

michael@formula-d.com @michael_w_wolf www.formula-d.com

What we did well:

The specific contexts are reflected in the

design.

The product design is well executed and

technically sound.

The interaction design caters for a diverse

audience / is easy to understand.

What we should have done better:

We should have agreed with our client on a

clear target (ROI) of the expected impact of the

exhibits.

The exhibits should be more thought-provoking

The exhibit design process should have

involved audience consultation.

The exhibits should have been linked to the

online world.

LESSONS LEARNED

michael@formula-d.com @michael_w_wolf www.formula-d.com

PROVOKE THINKING

michael@formula-d.com @michael_w_wolf www.formula-d.com

DISCUSSION AND PARTICPATION

michael@formula-d.com @michael_w_wolf www.formula-d.com

VISITOR CONSULTATION AND VISITOR GENERATED CONTENT

michael@formula-d.com @michael_w_wolf www.formula-d.com

ONLINE IMPACT

GEFORCE SAGaming Environment For Online

Recruitment and Career Empowerment

Serious game for mobile phones

for underprivileged South African

youth to learn about careers in the

customer care industry.

Game includes competency

assessments

Developed by Formula D and

BPeSA with support from

Rockefeller Foundation

Learnlab.co.za

michael@formula-d.com @michael_w_wolf www.formula-d.com

PLAY TO LEARN. CAPE TOWN. BERLIN. COLOGNE. NOVEMBER 2014

michael@formula-d.com @michael_w_wolf www.formula-d.com

Thanks for listening