executivesummary

Some thoughts – Rajesh Sukumaran

What is it?

What its NOT.

A preface An Abstract An introduction A compilation of highlights.

What is it?

It is the most important part of a business plan.

2 PAGES – Your business’s ESSENCE & VISION

Do I buy it?

Why is it so important?

It is the first thing that anyone read.

Could also be the last.

The Book/Movie example.

80% of the time, Investors do not read beyond the Executive summary.5 mins that the max time for reading an Executive summary.

FOOD FOR THOUGHT

What is your Story?

Investors invest in “Good” Stories

What makes a good story?

Remember – The job of the executive summary is to SELL not DESCRIBE

The Story

The Problem +

The Solution+

The opportunity+

The competitive edge+

The promise

YOU +

Writing Pointers

Do NOT “outsource” this.

2 PAGES. Its called a summary for a reason.

This is the last part that you should write.

More Pointers

Trick is to let it write itself.

Go through the entire Business Plan Make notes of the most compelling

points. Create a rough draft from the notes.

Remember – SELL not DESCRIBE

Closing Thoughts

What is your story?

Be specific. Be compelling. No Jargons. No Acronyms.

2 PAGES or less