executive case study presentation wells fargo

§  On this slide put the image of the stage coach from a distance that you sent me

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Meet your banker

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About Us

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© 2012 Wells Fargo Bank, N.A. All rights reserved. Member FDIC.

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Controlled Disbursement Know your funding totals early—reduce excess balances and overdrafts

§  Daily notification of the dollar amount of checks that will clear against your account, and the earliest available reporting (by 10 a.m. ET) through our Wilmington, Delaware; Savannah, Georgia; Chapel Hill, North CaroXXXa; and Van Wert, Ohio locations

§  These four locations combine Controlled Disbursement with the Perfect Presentment® service, which compares checks to your issued check file and to our stop payment database prior to posting to your account

§  With the Perfect Presentment service, you can view exceptions same day, after 1:00 p.m. PT, or the next day at 5:00 a.m. PT.

How it works:

5 Source: Paragon Innovations, Inc.

6 Source: Paragon Innovations, Inc.

7 Source: Paragon Innovations, Inc.

8 Source: Paragon Innovations, Inc.

9 Source: Paragon Innovations, Inc.

10 Source: Paragon Innovations, Inc.

11 Source: Paragon Innovations, Inc.

12 Source: Paragon Innovations, Inc.

13 Source: Paragon Innovations, Inc.

14 Source: Paragon Innovations, Inc.

FUTURE STATE

CURRENT STATE

Not Easy

§  Sales §  Marketing §  Lines of Business §  Product §  Brand Compliance §  Legal §  Regulatory Compliance §  Corporate Marketing §  Intellectual Property

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WARNING! Map not to scale. For illustrative and planning purposes only. You may find that construction projects, traffic, weather, or other events may cause conditions to differ from the map results, and you should plan your route accordingly. Always consult a qualified professional for advice.

Critical Items

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What did we do?

Item #1: Engage Each Other

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Item #2: Develop Shared Vision

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Item #3: Get Experienced Partner

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Item #4: Full, Ongoing Commitment

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Item #5: Complete, customizable tools

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Item #6: Promote Success

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What Marketers Need to Know

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Dealing with Sales

Keys for Marketing Dealing with Sales

§  Yes we are all ADD. §  We watch Mad Men so have a complete

understanding of the creative process.

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Sales View of the Creative Process

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Keys for Marketing Dealing with Sales

§  Yes we are all ADD. §  We watch Mad Men so have a complete

understanding of the creative process. §  We think we know exactly what we want but have

no clue. §  Get Sales on your side and you can move

mountains.

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What Sales Needs to Know

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Dealing with Marketing

Keys for Sales Dealing with Marketing

§  They read Dilbert and think you remind them a lot of the pointy haired fellow.

§  If you had any vision or creativity you would be in

Marketing. You are not so enough said. §  Rules are not viewed as general guidelines for

others to follow. §  Just saying “that’s not it” is not helping. Provide

clear guidance and examples of what you want. 30

Alignment Takeaways

§  Need buy-in from the top §  Have to be all-in (resources, tools, training) §  An “interpreter” is a good idea §  Execute, Execute, Execute

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§  On this slide put the image of the stage coach from a distance that you sent me

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