examining potentials for future of mobile internet

Examining potentials for future of mobile Internet

Laura Männistö

9 February 2000

Source: Ericsson.

Fixed

Mobile

Fixed Internet

Mobile Internet

0

150

300

450

600

750

900

1050

1200

1350

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

Subscriber Growth(M

illio

ns)

Minutemigration

Agenda

• Drivers to mobile Internet

• Challenges to mobile Internet

• Some potential application areas

• Examples

GOVERNMENT & RESEARCH

GOVERNMENT & RESEARCH EMAILEMAIL

WORLDWIDEWEB

WORLDWIDEWEB WIRELESS / MOBILE

INTERNETWIRELESS / MOBILE

INTERNET

Today

EMBEDDED INTERNETEMBEDDED INTERNET

Source: Motorola.

Internet Waves

Drivers for mobile Internet

• Meteoric growth of the Internet and mobile communications

• Increasing mobility• New applications, services and

business models• Enabling technologies

87%

52%

6%Telephone

lines

Cellularsubscribers

Internethosts

Annual growth 1990-1999

Mobile Evolution

Source: ITU World Telecommunication Development Report 1999, adapted from Matsushita Communication Industrial Co, Ltd.

Satellite

MacrocellMicrocell

UrbanIn-Building

Picocell

Global

Suburban

Basic TerminalPDA Terminal

Audio/Visual Terminal

Source: ITU World Telecommunication Development Report 1999, adapted from European Commission (DGXIII).

3G (IMT-2000) Network Architecture

Digital Services Vision

0

32

64

9.6

128

144

384

2,000 1G 2G 3G

VoiceVoice

Text MessagingText Messaging

Video StreamingVideo Streaming

Still Still ImagingImaging

Audio StreamingAudio Streaming

Dat

a T

ran

smis

sio

n S

pee

d -

k b

ps

ElectronicNewspaper

RemoteMedical Service(Medical image)

VideoConference

(High quality)

Telephone(Voice)

VoiceMail

E-MailFax

ElectronicPublishing

Video onDemand:

Sports, NewsWeather

Karaoke

VideoConference

(Lower quality)

JPEGStill Photos

MobileRadio

Viideo Surveillance,Video Mail, Travel

Image

AudioVoice-driven Web PagesStreaming Audio

DataWeather, Traffic, News,Sports, Stock updates

Mobile TV

E-Commerce

Source: Motorola.

Lots of Questions: Wireless Internet?

• Where is the demand?

• How to segment?

• How to classify?

• What price?

• What interface?

• Which standards?

• What kind of value chain?

• Which business models?

Demand: Characteristics of applications

• Personal• Location-based• Simple• Action-oriented

WirelessBusiness

Subscribers

WirelessConsumer

Subscribers

Intranet Hosted

Applications

Internet Hosted

Applications

Segmentation: Subscriber - Application

Interfaces

Which standards? - An alphabet soup

• SMS• GSM• WAP• GPRS• W-CDMA• W-LAN

• i-mode• XML• Bluetooth• EPOC• Jini• VXML

Ready to WAP?

• 37 operators announced WAP services in January 2000

• WAP will not be significant before GPRS packet switching and always onfeatures

• WAP likely to be an interim technology

“Where Are the Phones”

“Wait And Pay”

Mobile applications

• Person-to-person (communications) services

• Mobile office (business) services

• Mobile E-commerce services

• Travel/location based services

• Entertainment/leisure services

• Telemetry (machine-to-machine) services

Person-to-person (communications) services

• Messaging (voicemail, SMS, e-mail, unified messaging)

• Computer Telephony Integration

Mobile office (business) services

• Internet/intranet access - browsing, file

transfer

• Corporate groupware / PIM synchronization

• Real-time support (expert-on-line)

• Remote diagnostics / maintenance

• Collaborative working (tele-prescence)

Mobile E-commerce services

Shopping

Ticketing

Gambling & auctions

Banking

Trading

Source: Adapted from Ericsson.

Travel/location based services

• Timetable, schedule info

• Traffic information

• Yellow pages, intelligent directories

• Navigation services

• Tourist info / virtual tour guide

http://www.citikey.com/

Entertainment/leisure services

• News, sports, weather updates

• E-magazines

• Audio-on-demand

• Video-clips-on-demand

• Interactive games / gambling

• Health advice and information

• Education, training

Telemetry (machine-to-machine) services

• Remote monitoring & control• Data acquisition & metering• Remote or temporary E-POS• Surveillance• Traffic telematics (route guidance,

tracking etc.)

Additional services

• Security for mobile commerce

• Billing solutions for mobile commerce

Application Revolution

Traditional Application Portfolio

Access

Access

And

More

Access

Click-N-CallInteractive Chat

Surf-With-MeVideo Conferencing

Micropayments

Virtual Second LineUnified Messaging

CollaborationPersonal IVR

CD Quality SoundVideo Answering Machine

Virtual AssistantsOnline Directory

Worldwide Forwarding

Toll BypassQoS Differentiation

Remote AccessCoS DifferentiationInternet Voice Mail

Transaction

Productivity Enhancement

Cost Savings

Next-Generation Application Portfolio

Source: USbancorp Piper Jaffray.

(Finland)

http://www.iobox.fi/

http://www.seprobilling.com/

(Ireland)

(Ireland)

http://www. jinny.ie

http://www.oz.com/

(Burlington, MA; Iceland, Sweden)

http://www.smallplanet.fi/

(Finland)

http://www.ztango.com/

(Finland)

http://www.moremagic.com

(Finland, United Kingdom, Germany)

http://www.wannago.com/

(Sweden)

http://www.acrosswireless.com

(Sweden, Hong Kong, Richardson USA)

http://www.icomera.com

(Sweden)

http://www.akumiitti.com

(Finland)