evolving strategies to meet new audience needs - dpse, 10/7/15
Post on 16-Apr-2017
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MAKING IMPRESSIONS IS MORE IMPORTANT THAN GENERATING THEM ANDREW SANDERS TIME INC.
CREATE VALUABLE EXPERIENCES
PLAY BEFORE BUSINESS PLANNING
INSIGHT BUILD MEASURE LEARN RECYCLE
LISTEN TO YOUR AUDIENCE
YOU ARE NOT THE AUDIENCE
THREE KEY TAKEAWAYS
LISTEN TO YOUR AUDIENCE
LEARN THROUGH EXPERIMENTATION
CREATE VALUABLE EXPERIENCES
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