everything you always wanted to know about s&m

* Sales & Marketing

(but were too afraid to ask)

EvErything youalways wantEd toknow about s&M*

ABANDONTRADITION

Session I

THANKS TO ‘TRADITION’YOU ScReAm ‘hElP!’ wHeN:

1. You’re drowning

2. You’re lost

3. You’ve just knocked over Sean O’Brien’s pint

THANKS TO ‘TRADITION’YOU ScReAm ‘hElP!’ wHeN:NEVER

>

In sales/marketingspreadsheets

In Jargon

your own

1. You’re drowning

2. You’re lost

3. You’ve just knocked over Sean O’Brien’s pint

wHY?

YOU ARe HeAD OfSAleS/mARKeTINg

…and are expected to know everything…

OR

YOU ARe HeAD OfSAleS/mARKeTINg

…and are expected to know everything…

WANT TO BE

will be

TRADITIONTHANKS TO

42% of sales reps feel they do not have the right information before

making a sales call.

(Source: Lattice Engines/CSO Insights)

Nearly half (45%) of companies now report that their sales reps need help figuring out which

accounts to prioritize.

(Source: Lattice Engines/CSO Insights)

TRADITIONTHANKS TO

53% of sales leads are now generated by sales people, compared to 24% by the

marketing team.

(Source: CSO Report)

TRADITIONTHANKS TO

TRADITIONTHANKS TO

Just 4% of the sales people in the U.S. sell 94% of the goods and services.

(Source: Harvard University and Gallup)

58% of buyers report that sales reps are now unable to answer their

questions effectively.

(Source: Forbes Insight)

TRADITIONTHANKS TO

traditionbut please close the door behind you.

THANKS A lOT

never liked you anyway

it’s not you, it’s me

nobody puts babyin the corner

traditionIt’s time to start doing

things differently, asking the right questions, and getting

the job done.

DOeSN'T wORK HeRe ANY

mORe.

HOw?

10 hail Marys& 5 our fathErs

OR

ABANDONtradition

Embrace Inbound Marketing.

it might change your life!REad OUR

‘INtRO tO INBOUNd’

STOPwASTINg TIme

Session II

It’s a dirty word.(Fifty Shades of Filth actually)

It’s up there with ‘Marketing’ and ‘%*@!’

SAleS

it’s a waste of time.

Because mostof the time,

of the average sales person's day is spent on non-revenue generating

activities, including not knowing where to find good prospects or recognising

them once they find them.

(Source: teleSmart.com)

80%

Research shows that 35 - 50% of sales go to the vendor that responds first.

(Source: InsideSales.com)

…if only there was a way to direct traffic to you?

(Hint, hint, there is; keep reading)

of business buyers saywhen they’re ready to buy,

they’ll find you…

(Source: demandGen Report)

or your competitor

More than a quarter of allB2B sales cycles take 7 months

or more to close.

(Source: Harvard University and Gallup)

(or 4 dog years)

wHY?

SAleS!to the masses...

...and they’ll run a mile

Scream

THeRe IS AN AlTeRNATIVe

Seduce them individuallywith timely, engaging content and they’ll seek you out and listen to

what you have to offer.

HOw?

Human Sacrifice

OR

whispers that

In a nutshell, Inbound Marketing helps you earn the trust of better quality sales leads.

( i.e less wasted time )

STOPwASTINg

TImeStart Inbound Marketing.

it might change your life!REad OUR‘INtRO tO INBOUNd’

PlEasurEPain

Session III

vs

(this is a lie.)

NO PAIN, NO gAIN

(Run away Anastasia!)

PleASURe = PAIN(this is also a lie.)

wANT PROOf?

PLEASURE

PAIN(Source: Gleanster Research)

of marketing leads are qualifiedbut not yet ready to buy.

50%

more pain : (

pain

(Source: MarketingSherpa)

of marketing leads neverconvert into sales.

Lack of lead nurturing is the commoncause of this poor performance.

79%

UGH!!

Mmmm!

(Source: MarketingSherpa)

61% of B2B marketers send all leads directly

to Sales…

…however, only 27% of those leads will be

qualified.

(Source: demandGen Report)

Strawberries & Cream

Needle & Haystack

Nurtured leads produce, on average,a 20% increase in sales opportunities

versus non-nurtured leads.

Wall, meet Head

(Source: MarketingSherpa)

of B2B organizations DO NOT verify valid business leads

before they are passed to Sales.

44%

we NeeDTO START:

1. thinking differently2. acting differently3. Marketing differently

wANT

mORePROOf?

small far away

of B2B marketers confess to not even measuring R.O.I

49%

(Source: the B2B Barometer)

of B2B marketers NOT producing mobile-specific content as part of

their content marketing efforts

(Source: Smart Insights)

of marketers indicate that emailis their most important digital

marketing tool.

64%

(Source: BtoB Magazine)

***Sigh***

eND THe

PAIN

inboundMarkEting

More pleasure, less pain

it might change your life!REad OUR‘INtRO tO INBOUNd’

Squaredot was founded in 2015 with a vision to deliver better marketing return on investment for its B2B clients through proven inbound marketing methodologies.

ian@squaredot.eu www.squaredot.eu +353 83 359 9077 +353 1 524 2731

18 Upper Stephen St.Dublin 8, Ireland

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