everything is social

EVERYTHING IS SOCIALIncarnate Word

April 12, 2012

Dr. Joey LopezConvergent Media Professor / Communications Arts

BEFORE WE START

•Inventory of smart phones

•Leave them on the first 20 minutes of discussion... turn up the volume

•Take calls, but speak in a soft voice

•Check Facebook, etc

•Text to your heart’s delight

ABOUT...

•30 Years in Tech PR

•“Some” social media stuff

• Focus on content and story telling

WHEN I WENT TO COLLEGE

•No computers. We use typewriters

•No Internet. No Google.

•No iPhone

•No digital camera

•Social media was based on the ham radio or CB radio

ARE YOU SOCIAL?

•How do you use the social Internet?

•How much do you share?

•Who keeps a blog?

WHY ARE YOU IN THIS CLASS?

•Career

•Extra Credit

•Not sure?

The Social Web

everything you put online is public...

everything you put online creates a legacy about you

Go wide and deep

You Company Technology

Facebook

Twitter

BlogArticle

submissions

Digg

YouTube

Comment on other blogs

LinkedIn

SlideShare

Docstoc

Slideshare

delicious

How I’ve used the power of social web to get media coverage, gain credibility and

demonstrate thought leadership as a pro-active consumer of AT&T’s three screen service

offering

trade business/financial broadcast radio

YouTube -great way to pitch the media

Industry leaders demonstrate

N-trig technology

Re-purposing content...

Industry leaders demonstrate N-trig applications & product

differentiation

How To: How I watch Internet TV - U-verse and Internet TV

If you populate the social web with great and relevant content about yourself, you’ll be found, and it will serve its purpose in whatever you want to do after you graduate from UIW and get a job or go on to grad school.

YOUR PERSONAL BRAND

•Your brand is your best personal resume

•Branding yourself will help you get a job, get into grad school, or meet your co-founder of a new company

•Every “resume” is the same. Your brand will set you apart

HOW I BRAND ALAN....

•Facebook

•Twitter

•G+

•Flickr

• Instagram

•Blog

I’m a mini broadcasting

network mogul:)

WHAT ABOUT YOU?

•Student leader

•Disruptor

• Innovator

•Collaborator

•Entrepreneur

•Collaborator

BRANDING YOU

•Join a few networks

•Discover your voice

•Up to date photo

•Up to date social profile

BRANDING YOU

•Your Facebook profile

•What does it say about you?

•30 days to listen

•30 day to research who you want to engage with

•30 days of outreach and conversation

BRANDING PERSONA

•@anarchynation

•@hottiechickSA

•@ilovehotnuns

•@lovemybeer

think before you post

THINK BEFORE YOU POST

•“got way drunk last night...”

• “headed to Mexico to have some real fun this weekend...”

• “Prof Smith is a jerk”

NEVER A BETTER TIME

•Every company is now a media company

•You have the chance to create your own job or go out on your own and be of huge value to a company that has no clue how to do this

•Everything is social

•Build your brand now!

thank you

alan@weinkrantz.comwww.alanweinkrantz.com

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