What is Kongregate?• Open platform for browser-based games
– Flash, Unity, HTML5, Java, etc.
• Mobile publisher of F2P games for core gamers• 15M monthly unique visitors worldwide• Core gamers – 85% male, average age of 21• MMOs, RPGs, CCGs/TCGs, TD, shooters, etc.• Platform level virtual currency “Kreds” for F2P games• Acquired by GameStop July 2010
Some of Kongregate’s Existing Developer Partners
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I used to work at GREE
THAT’S GREE!
Confidential Kongregate Document 6
Aaron hates when people refer to ‘user acquisition’ as ‘getting installs’.
Confidential Kongregate Document 7
Aaron hates it when developers complain about CPI costs.
Confidential Kongregate Document 8
Aaron hates when the budget for UA is too low.
Confidential Kongregate Document 9
Aaron hates that postback is underutilized.
Confidential Kongregate Document 10
Aaron loves attribution partners.
Confidential Kongregate Document 11
Aaron hates tracking issues with attribution partners.
Confidential Kongregate Document 12
Aaron hates that ad networks and advertisers have very different goals.
Confidential Kongregate Document 13
Aaron hates when ad networks have nothing to offer.
Confidential Kongregate Document 14
Aaron hates blindly bidding on traffic in bulk.
Confidential Kongregate Document 15
Aaron hates when ad networks are not self service.
Confidential Kongregate Document 16
Aaron hates when people say they can’t afford good creative.
Confidential Kongregate Document 17
Aaron hates that there is no fountain of perfect users.
Confidential Kongregate Document 18
Aaron hates incent traffic.
Confidential Kongregate Document 19
Aaron hates being distanced from the publisher.
Confidential Kongregate Document 20
Aaron hates focusing on demographics.
Confidential Kongregate Document 21
Aaron loves Facebook.
Confidential Kongregate Document 22
Aaron hates Facebook’s 28 day look back window.
Confidential Kongregate Document 23
Aaron hates waiting more than 3 seconds to play a game.
Confidential Kongregate Document 24
Aaron hates seeing advertising offers upon launching the game.
Confidential Kongregate Document 25
Aaron hates when he can’t download the game over 3G.
Confidential Kongregate Document 26
Aaron hates reading in the FTUE.
Confidential Kongregate Document 27
Aaron hates focusing on just the tutorial completion rate.