every top marketers secret weapon and how you …vademogirl.com/nams/camtasia secrets presentation...

“Every Top Marketers Secret Weapon... And How YOU Can Profit From It Too!”

• 5 Case Studies for using Camtasia screencasts

• Create your own 2 minute screencast for YouTube

• Over 6 million views on YouTube

• Cost over 3 million dollars to buy a 30 sec timeslot to put it on TV

• Can (and will) be created by you with Camtasia Studio in about a hour.

Name that Screencast?

Google’s Superbowl Ad-”Parisian Love”

Lon’s version of -Parisian Love “Bob the Teacher Love”

Besides Lon: What do ALL these TOP

Marketers have in

COMMON? • Mike Filsaime • Willie Crawford • Michael Rasmussen • Anik Signal • Bob Jenkins • Rich Schefren • Jason Fladlien • Jeff Mills • Ken McArthur • Marlon Sanders • Jeff Herring • Paul Colligan • Jeremy Burns • Sterling Valentine • Dean Holland

• Robert Plank • Joel Comm • Ryan Lee • Don Crowther • Ryan Deiss • Joel Peterson • Felicia Slattery • Chris Farrell • Joe Lavery • Mike Stewart • Jim Edwards

• Brian Edmondson • James Grandstaff • Ray Edwards • Dave Guindon • Nicole Dean • Alex Jefferies • David Frey • Stephen Beck • Lou Bortone • And well… • Too many more to

mention

Big Answer:

They ALL use Screen

Capture Videos for

Massive Business Results

“ “

Screencast Video With Camtasia

“Every Top Marketers Secret Weapon... And How YOU Can Profit From It Too!”

• 5 Case Studies for using Camtasia screencasts

• Create your own 2 minute screencast for YouTube

No sad story to tell (and I’m not ashamed of it)

• Never slept on a filthy mattress

• Did not drop out of high school • Never worked as a janitor

• Was not told “No” by friends and family

So it is possible to do well in Internet marketing just having a normal life!

AT&T Web

Design and Trainer

1999 2001 2003 2005 2007 2008 2012

Learn Camtasia with Lon Naylor 2008

IBM Project Manager-stressful!

VADemoGirl Team of Vas for “Done for You” Video Services

Raised Kids-Decided to work for myself

Michelle Schoen

Got my Graduate Degree in Instructional Technology

Case Studies: How To Profit With Screencasts

Case Study # 1 A client is burned out on giving software Demos

Case Study # 2 A series of video tutorials trains users of new software

Clinic Scheduling

Case Study # 3 A Webinar with an Expert becomes E-learning

http://vademogirl.com/Legnani/Dr.%20Legnani.html

Case Study # 4… An FAQ video becomes a multipurpose traffic generator

http://youtu.be/5q4aFng_NwQ

Case Study # 4…. YouTube, LI, FB, Twitter

Case Study # 4 Squeeze pages

Case Study # 5… Blog posts

Case Study # 4 Articles, Podcasts, Short reports

Case Study #5: Super Affiliate!

Case Study #5:

Lon beats our the gurus with his screencast to a list 1/10 size!

Screencast Video With

• List Building • Traffic • Squeeze Pages • Sales Videos • Product Launches • Product Creation • Webinars • Video Tutorials • Website Tours

• Presentation Videos • Demos • Facebook Videos • Teleseminar Content • Repurpose eBooks • Value Add Resell • Training Courses • Support Videos • Vlogs

• Build Credibility • Trust • Rapport • Expert Status • Link Building • Integration Marketing • Membership Content • Outsource Instructions • TONS MORE…

Workshop

Let’s Make a Screencast

When you are finished…

Your own Search Story…

Steps at a High Level

1.Create an outline for a Search Video that will last 1-3 mins

2.Record the screen 3.Bring in music, lower volume, fade

in and out 4.Create a call to action at end. 5.Produce using “Share to YouTube”

Record your Screen with these settings

1. Choose “Custom.” Choose 1280x720

2. Choose Audio off.

3. Click Record. Hit F-9 frequently to pause recording. Hit F-10 when you are done.

4. Click “Save and Edit”. Save to your Desktop.

Bring in Music from the Camtasia Library

1. Choose the music from the Audio folder in the Library

2. Drag it down to Track 2.

3. Double click to bring up the Audio tab

4. Lower volume and fade in and out.

Create Call to Action

1. Add a Title Slide to the end of the video 2. Write “To learn more…” or any call to action with link.

Produce to YouTube

We’ve only Scratched the surface…