every dog emoji has its day: creating a cultural moment. pr in the digital age conference, 3...
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Dogs Trust Emoji’s
The Problem
Target audience
Why
Issues weencountered
Launch day
Audience target Websites
Key influencers Content aggregators
Coverage
Results
33,300 downloads
Most shared Emoji:
1.6 million
keyboard opens
5.8 million Emojissent and received
An increase of over 48% in visitors to the Dogs Trust website
21,683 new visitors to the website on launch day alone
Rehoming gallery was the second highest visited page on launch day
Visitors staying on site for 4 (+) minutes
Key statistics
Questions?
Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we
do:
www.charitycomms.org.uk
PR in the
digital age
Conference
3 December 2015
London
#charityPR
Sponsored by
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