event magn't & men's wear
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Event
managemen
t
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Definition
Event management is the application of the management practice of projectmanagement to the creation and development of festivals and event .
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Event management involves studying the intricacies of the brand
identifying the target audience.
devising the event concept , planning the logistics and coordinating thetechnical aspects before actually executing the modalities of proposed event .
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Types of event
Childrens event & likewise personalevents.
Product launch event
Exhibitions and trade fairs.
Fashion shows.
Sports events.
Conference event mgt.
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Luxury event marketing and mgt.
Weddings
Stage &music shows
Party
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Outdoor events
NGO event mgt.
Road Show Services
Social and cultural events-MATAKI CHOWKI
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EVENTDIRECTOR
OFFICEADMINISTRATOR
PROCESSFINANCE H.R.
Event Manager
Event SubManager
Event Co-ordinator
Promoters
Event Planner
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Event mgt process
Initial meetings
Tender submission(event
conceptualising) Work order
Final Event plan (event production &marketing)
Event day-(Dday)
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Functions in an eventmanagement
The events generally relate to thefollowing:
Management Functions
Corporate Communications
Training
Marketing
Employee Relations
Customer Relations
http://eventmanagement.in/event-hosting.htmhttp://eventmanagement.in/event-hosting.htmhttp://eventmanagement.in/event-hosting.htmhttp://eventmanagement.in/event-hosting.htmhttp://eventmanagement.in/event-hosting.htmhttp://eventmanagement.in/event-hosting.htmhttp://eventmanagement.in/event-hosting.htmhttp://eventmanagement.in/event-hosting.htmhttp://eventmanagement.in/event-hosting.htmhttp://eventmanagement.in/event-hosting.htmhttp://eventmanagement.in/event-hosting.htmhttp://eventmanagement.in/event-hosting.htm -
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Core functions in event mgt
Planning and mgt.
Finance budgeting the event
Sponsorship Celebrity mgt
Marketing the event
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Ground support & alliedactivities
Venue Booking & All Local Licenses.
Stage Designing and Set Up.
Flex Designing and Printing.
Tie Ups with Marketing Agencies.
Tickets, Brochures and Communications.
Corporate Gifts & Gift Items.
Photo Shoots and Film Making.
Brand Endorsements. Arranging Ground Security.
Police & Other Local Permissions.
Local Celebrity Transport.
Bulk Hotel and Resort Bookings.
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Skills of promotersNegotiating Skills
Creative skills
Convincing Skills
Coordinating Skills
Planning skills
Executing and implementing skills
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Indian Companies
Percept D mark India Pvt Ltd
Tafcon Group
Show house
Fun films
Showbiz
Wizcraft International Entertainment PvtLtd
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Percept D mark India PvtLtd
PDM India was formed in 1994 with vision tohelp brand create a 360 degreecommunication approach.
PDM is division of PERCEPT Limited anEntertainment, media and communicationcompany.
PDMs capitalized billing of amount INR 26.17billion(FY09).
Today PDM is enviable leadership position
with a team over 1000 people and 62 offices
O i ti
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Organizationstructure
Executive Director
SeniorExecutive
JuniorExecutive
Event Director
Active Vice President
Event Manager
Team Member Team Member Team Member
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Recent Event Conducted
Client : Indian Oil
Objective of Event : To make anEntertainment Event.
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Event Proposal
Name : Indian Oil Idle
Estimation of Budget : 3 to 4 crores
Duration : 1 Month
Location : 4 to 5 cities(NEWS)
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Activities By Management
Advertisement & Promotion
Arrangement of team & its members
Selection of Anchors
Selection of Judges
Travel plan
Accommodation & Food service Design & Interior of stages at various
location with capacity of audience.
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Scenarios
Positive :
Booming sector
Creative and actively work force arewelcome
Profit making business
Negative : Dog work(Travelling a lot)
Competition is high
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MENS
WEAR
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INTRoDUCTION
The BRIC Menswear market grew by 7.1% between2003 and 2007 to reach a value of $70.9 billion.
India was the fastest growing country with a CAGR
of 9.6% over the 2003-2007 period.
Average daily Sales - 1000 - 4000 pieces
About 150 factories with average production between
500-1500 pieces per day
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Formal &
Traditional
Mens Wear
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Casual wear
B k f I di A l
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Breakup of Indias ApparelMarket
Domestic Apparel Market Value for 2008 is estimated at US$
29 Billion, with menswear as the largest segment with avalue of US$ 10 Billion
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MENS WEAR BRAND
SPO
RTS
WERA
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Top Mans wear Designers
ManishMalhotra
RohitBal
AkiNarula
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Other Designers
Abu Jani & Sandeep khosla
Arjun khanna
Azeem khan J J Valiya
Rocky S
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4 Ps marketing mix of
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PRODUCT
Launched in 1986
Launched in 2002
Launched in 1998
Launched in 2007
Launched in 2006
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PRICE
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PRICE (cont.)
Raymond is providing a wide range indifferent segments of market
Raymond gives a special discountcoupon to its shareholders
Discounts to retailers
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PLACE
MANUFACTURERS
RETAILERS :The Raymond shops arein India and International location
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PROMOTIONS
TELEVISION ADS:-
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PRINT ADS
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HOARDINGS
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INTERNET
www.zappkid.com
http://www.colorplusonline.com
http://www.parkavenue.co.in
http://www.parx.co.in
http://www.zappkid.com/http://www.colorplusonline.com/http://www.parkavenue.co.in/http://www.parx.co.in/http://www.parx.co.in/http://www.parkavenue.co.in/http://www.colorplusonline.com/http://www.zappkid.com/ -
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SWOT analysis of menswear
Strength:
It is an newly developing marketsegment
In Indian men has become morefashion conscious
Weakness: It at an growth stage so not as strong
market base as for women industry
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Opportunity:-
As stander of life is increasing,change in culture, society, valuesand beliefs.
Market share of menswear industryalso increasing
Threat:-
Increasing competition
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Bibliography
Shriram S Kadiya, Senior Event managerPDM India Pvt Ltd.
http://www.pdmindia.com
http://www.eventmanagement.in
http://www.eventeducation.com/event-plannin
www.raymondindia.co.in
http://www.fibre2fashion.com/news/fashion-ne
http://www.parx.co.in/http://www.parx.co.in/http://www.parx.co.in/http://www.parx.co.in/http://www.parx.co.in/http://www.parx.co.in/http://www.parx.co.in/http://www.pdmindia.com/http://www.eventmanagement.in/http://www.eventeducation.com/event-planning-companies-india.phphttp://www.raymondindia.co.in/http://www.fibre2fashion.com/news/fashion-news/newsdetails.aspxhttp://www.fibre2fashion.com/news/fashion-news/newsdetails.aspxhttp://www.raymondindia.co.in/http://www.eventeducation.com/event-planning-companies-india.phphttp://www.eventmanagement.in/http://www.pdmindia.com/ -
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