event hacks: 8 tips for online event marketing success

46% of the world is connected on the web.

www.internetlivestats.com/internet-users

7210 tweets

722 Instagram photos

2.5 mil emails Sent every second

How do you stand out from the noise?

1 Create an event landing page

1 Create an event landing page

Make it simple for attendees to find out more about your event.

1 Create an event landing page

Have all the information your target audience will need in one landing page.

2 Use striking visuals

2 Use striking visuals

People process graphics 60,000 times faster in comparison to text.

Visuals are also 43% more persuasive than text in affecting us psychologically and physiologically.

2 Use striking visuals

Create visuals that reflect your event’s vibe and brand them with your logo to create a

lasting association with your event.

3 Build an email database

3 Build an email database

Ask yourself this – how many times do you check your email in a day?

3 Build an email database

That’s right, at least once and for the more inbox-zero conscious folks, probably three

or more times a day.

On average,

Email is almost 40 times better at acquiring new customers compared to Facebook or Twitter.

www.mckinsey.com/business-functions/marketing-and-sales/our-

insights/why-marketers-should-keep-sending-you-emails

4 Curate a list of relevant media

4 Curate a list of relevant media

Event listing sites are great for getting your event discovered, particularly those whose

readers are in relevant communities.

4 Curate a list of relevant media

The key to getting your event publicised is authenticity.

5 Create online content for your audience

5 Create online content for your audience

Create Infographics, blog posts, whitepapers, videos or podcasts to address

the pain points faced by your audience.

5 Create online content for your audience

Show your audience that you’re knowledgeable and passionate about what

you do.

6 Highlight who’s coming

6 Highlight who’s coming

People attend events to meet others. Get attendees excited about networking

opportunities!

6 Highlight who’s coming

Profile influential speakers or attendees, and be loud about it on social media or email.

7 Leverage the power of anticipation

7 Leverage the power of anticipation

Withhold interesting pieces of information about your event that is not

crucial to an attendee’s decision to attend.

7 Reveal this information at a later time to

create bursts of publicity buzz on social or online media.

Leverage the power of anticipation

i.e. An underground venue or an influential speaker who will join your already star-studded panel.

8 Know your audience

8 Know your audience

Segment your target audience. i.e. by demographic, type of event goer

8 Know your audience

Visualise a day in their life (i.e. where and what they are most likely doing at specific

times in a day).

This allows you to understand where your audience is online.

8 Know your audience

Ask about their concerns and understand the roadblocks to their goals.

This helps you phrase marketing messages to convey your event’s value to them.

Know your audience

DOWNLOAD TEMPLATE

Understand what makes your attendees tick and craft an event they'll love and recommend with a free

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Suling Wong

Produced by

Claire Ding

Original article by

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