evaluating how ppc & seo have been impacted by losing google's right hand side ads

#thinkppcWebinar Featuring experts from

#thinkppc

Bryan MinorChief Scientist Acquisio

Your Presenters

Jacob BrownSr. Account ManagerHanapin Marketing

Erik DaffornPresident Intrapromote

@jakebrownppc @acquisio @erikdafforn

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Join the conversation

• Include the hashtag #thinkppc in your Twitter tweets.

Or use the webinar question box to send us questions.

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How long have you been in PPC?#thinkppc

A. Less than 1 yearB. 1-3 yearsC. 3-5 yearsD. 5+ years

Live Poll Question

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Google Removes The Right Side Ad

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What did you think was going to happen to your accounts as a result of the right hand side ads being removed?

A. Higher CPCsB. More Investment in Social PPCC. Less Overall ConversionsD. No ImpactE. Other

Live Poll Question

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Higher CPCs More Investment in Social PPC

Less Overall Conversions No Impact Other0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8 0.703971119133574

0.259927797833935

0.243682310469314

0.108303249097473

0.0342960288808664

70% expected to see higher CPCs, while 26% expected more of their investments to shift towards social PPC (n=554)

Here’s what our PPC Hero readers thought…

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How did you think the loss of the right hand side ads would impact

PPC or SEO?

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How is the loss ACTUALLY impacting

your accounts for PPC or SEO right now?

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Sample 1: Jewelry query

Example 1: Gradual decrease of CTR

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Sample 1: Jewelry query

… while rank remains static or even improves

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Sample 2: Auto make & model query

Example 2: Decrease from 14% to 10% CTR

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Sample 2: Auto make & model query

…with a consistent #1 ranking

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Sample 3: medical condition term

Example 3: Decrease from 9% to 6% CTR

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Sample 3: medical condition term

... and traffic is nearly halved.

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Create New Columns• Google Top Impressions %• Google Specific CPCs• Top of Google CTR• Google Only CTR

Analyze• Compare Click per Potential

Impression (Clicks/(Impressions/IS)) Data From When the Change Was Made (February 22)

• Compare Growth/Losses in PPC and SEO Side-By-Side.

How to look into your accounts

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What impact are you currently seeing in your accounts?

A. Higher CPCsB. Higher CTRsC. Lower impression shareD. Higher cost per conversionsE. Lower conversion rates

Live Poll Question

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Here’s what our PPC Hero readers thought…

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What do you think the landscape will look like

in the future?

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a) 60 Day Free Trial from Acquisiob) Account analysis by the experts at

Hanapin (For accounts spending 15k+/month)c) Learn more about Intrapromoted) I’d like all 3 pleasee) No Thanks!

Offers

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