evaluating and marketing electronic resources: what are you “really” doing to promote your...

What Are We Really Doing to Market Electronic Resources?

Marie R. Kennedy

ER&L February 3, 2010

http://www.flickr.com/photos/_-amy-_

“Librarians know that for today’s information consumer if it’s not online it does not exist” -- Buczynski 2007

http://www.flickr.com/photos/ssmallfry/2262379750/

http://www.flickr.com/photos/passetti/3341970605/

Academic staff as collection developers, Banners/postersBlackboard, Bookmarks, Branding, Calendar, CollaborationCollection policy, Email (external), Email (internal)Faculty/professionals as marketing tool, FAQ, Feedback formFlyers/brochures, Giveaways, Home/off-campus accessIncentives, Mascot, Native language education, NewsletterNewspaper alert, Online social networks Patron training (group), Patron training (individual)Phone call/personal visit, Pins, Postcards/letters/direct mailScreen savers, Slide show/demonstrationsStaff training (group), Staff training (individual)Students as marketing tool, Survey, Usage statisticsUse guide, Web page alert, Web page, customizedWord of mouth

http://www.flickr.com/photos/myklroventine/3205687518/

Standard marketing plan

•Goal•Target•Budget•Assessment

•Goal•Target•Budget•Assessment

http://www.flickr.com/photos/daquellamanera/355061741/

http://www.flickr.com/photos/akire_yrko/3573644189/

http://www.flickr.com/photos/peasap/935756569/

http://www.flickr.com/photos/nickwebb/2973525619/

http://www.flickr.com/photos/hisgett/396642397/

marie.kennedy@lmu.edu

orgmonkey

http://orgmonkey.net