european odyssey marketing plan 2009
Post on 10-Jun-2015
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DESCRIPTION
I created and executed this marketing plan in order to promote the European Odyssey Tour at Florida State University through the month of December 2008 to May 2009. I was able to recruit 14 from FSU out of the 48 students across the country that attended the trip.
TRANSCRIPT
o Marketing Goals and Objectives
o Communication Mix -Print Media
-Internet/Interactive-Personal Selling
o Month to Month Execution Plan
oIncrease awareness of the European Odyssey Tour among FSU students
oReach out to the other campuses in Tallahassee, including Florida A & M University and Tallahassee Community College
oRecruit 35 participants
For questions about the marketing plan please contact recruiter
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