eubc | gastcollege creative marketing | door toine nagel

guest lecture for

by toine nagel

Social Design

Creative Marketing

In 45 mins?

let’s focus on ‘how’

Most organizations are focused on their output…

Products

ServicesIP

Graduates

Which makes them ‘factories’…

They forgot…

Why?!

they are doing what they are doing…

https://www.youtube.com/watch?v=d2SEPoQEgqA#t=260

Simon Sinek…

Okay, that’s the ‘why’ from the perspective of the organization

How about the ‘why’ from the consumer perspective?

Let’s find out at the source…

https://www.youtube.com/watch?v=S99yP2m-3N8

Bob Spofford

Okay, so…

Why…

are you (your company)

on earth?

do people want your products?

actualy… they don’t

its fulfilling the (psychological or material) ‘need’ which makes them

feel good

(Apple = ‘instrument’ = makes you feel creative)

Knowing that the next step is:

How…

do you draw attention?

How many Apple adds have you seen on Dutch TV?

https://www.youtube.com/watch?v=2-rwLt7m7RE

How…Why… / Why

So there you have it…

That’s your

&

Now you figure out…

What

mind-blowing invention you’re going to market…

As long as you fulfill a ‘need’…

and market it the ‘fish philosophy’ way…

You’re heading for success!

http://www.youtube.com/watch?v=Q2vB4AC8EUo

In the meantime, here is some more ideas to draw attention …

toinenagel.nl

http://www.linkedin.com/in/toinenagel