estratégia em digital storytelling
Post on 13-Jun-2015
349 Views
Preview:
DESCRIPTION
TRANSCRIPT
Estratégia no Digital Storytelling
Elsa FernandesAPPM Marketing
Marathon IPAM Porto | 11.02.2014
Wednesday, February 12, 2014
a minha história
UniversidadeCoimbra
IPAM
Público
IOL.pt Exponor
TheCherryBicycle
We are all super heroes
FLAG
IE Business
SchoolMadrid
http://www.flickr.com/photos/fptfy/5271390231/Wednesday, February 12, 2014
Todos gostamos de histórias.
www.aledlewis.com
Wednesday, February 12, 2014
As histórias ajudam-nos a compreender e a dar significado ao mundo.
www.hectorserrano.comWednesday, February 12, 2014
As histórias ajudam-nos a recordar. Foto: Shutterstock
Wednesday, February 12, 2014
As histórias distinguem as marcas num mercado saturado.
Foto: AppleWednesday, February 12, 2014
http://www.flickr.com/photos/rohdesign/
Ashistórias
são poderosas
Wednesday, February 12, 2014
Foto: Stuart Mullenberg
E porque não usar histórias para comunicar marcas?
É aqui que branding e
storytelling se encontram.
Wednesday, February 12, 2014
“The universe is made of stories, not of atoms.”
Muriel Rukeyser
Wednesday, February 12, 2014
Estrutura clássica da narrativa
introdução
incidente inicial
resolução
climax
Wednesday, February 12, 2014
As histórias têm heróis.
Wednesday, February 12, 2014
As marcas também.
http://www.youtube.com/watch?v=hyiLPj94BBQWednesday, February 12, 2014
Nas histórias há conflito.
Wednesday, February 12, 2014
Nas marcas também.
“The aesthetic form is there for all. And not just for the museum.”
catálogo IKEA [1979]
Foto: IKEA
Wednesday, February 12, 2014
Nas histórias há missões.
Wednesday, February 12, 2014
Nas marcas também.
http://www.youtube.com/watch?v=2JnYcuRW_qoWednesday, February 12, 2014
Os conceitos do storytelling são universais e podem
inspirar qualquer marca a contar a sua história.
Wednesday, February 12, 2014
Foto: Stuart Mullenberg
Great stories happen to those who can tell them.
Ira Glass
Wednesday, February 12, 2014
Era uma vez um _________.Todos os dias, _____________.Um dia, ______________.Por causa disso, _________.Por causa disso, _________.Até que finalmente _______.
Wednesday, February 12, 2014
Foto: Stuart Mullenberg
E quando o consumidor ajuda a escrever a história da marca?
[user-generated]
Stories
Wednesday, February 12, 2014
http://www.youtube.com/watch?v=TlVn_icKHZ8
Wednesday, February 12, 2014
http://www.youtube.com/watch?v=HP8RtEV8eC4&list=PLwq9_yYiQEzllxiGSco-sxqcnlpC0PgVh&feature=share&index=1
Wednesday, February 12, 2014
Qual é a
minha história?
Wednesday, February 12, 2014
Obrigadothecherrybicycle.comelsagarciafernandes
@gmail.com
Wednesday, February 12, 2014
top related