establishing an effective social media presence

“This CSO coaching general strategy presentation on establishing an effective Social Media presence is made possible by the generous support of the American people through the United States Agency for International Development (USAID). The contents are the responsibility of Think Media Labs and do not necessarily reflect the views of USAID or the United States government.”

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– Facebook – Twitter – Pinterest –  Instagram – Blog – Podcasts

Source:  h*p://metrics.net/blog/2011/05/socially-­‐inept-­‐wrong-­‐social-­‐media-­‐channels-­‐affect-­‐brand/  

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Pages are for businesses, organizations and brands to share their stories and connect with people. Like timelines, you can customize Pages by adding apps, posting stories, hosting events and more. Engage and grow your audience by posting regularly. People who like your Page will get updates in their news feeds. You can create and manage a Facebook Page from your personal account.

Source:  h*ps://www.facebook.com/help/174987089221178/  

thinkmedialabs.com Source: http://facebook.com/people

thinkmedialabs.com Source: http://facebook.com/redbull

thinkmedialabs.com Source: http://facebook.com/thinkmedialabs

Facebook Groups are the place for small group communication and for people to share their common interests and express their opinion. Groups allow people to come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos and share related content.

Source:  h*ps://www.facebook.com/blog/blog.php?post=324706977130   thinkmedialabs.com

Any user can create a group and invite other users to join it. Group administrators can message all the members of a group, so long as there are less than 5,000 members.

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thinkmedialabs.com Source: https://www.facebook.com/groups/2344101144/

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Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you "nd interesting.

Source:  h*ps://twi*er.com/about  

thinkmedialabs.com Source: http://twitter.com/redbull

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The # symbol, called a Hashtag. It is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.

https://support.twitter.com/articles/49309-what-are-hashtags-symbols

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•  People use Hashtag symbols # before relevant keywords in their Tweets to categorize those Tweets to show more easily in Twitter Search.

•  Clicking on a Hashtagged word in any message shows you all other Tweets in that category.

•  If you Tweet with a Hashtag on a public account, anyone who does a search for that Hashtag may "nd your Tweet.

https://support.twitter.com/articles/49309-what-are-hashtags-symbols

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•  Pinterest is a social photo-sharing service designed to look like a pinning board •  Launched in March 2010 •  You share the photos you like •  You upload, save, sort and manage

images and videos into boards

Source:  h*p://pinterest.com/about/  

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Pinterest is now the Third Most Popular Social Network after Facebook And Twitter !

thinkmedialabs.com h*p://techcrunch.com/2012/03/14/this-­‐is-­‐everything-­‐you-­‐need-­‐to-­‐know-­‐about-­‐pinterest-­‐infographic/  

Source: http://pinterest.com

thinkmedialabs.com Source: http://pinterest.com

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1.  Source Images Properly 2.  Write a Full Caption 3.  A Pin Addict ? 4.  Think About Who You Want to Share With 5.  Don’t Be Stingy with Interaction 6.  Always Be Respectful 7.  Report Objectionable Content

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Think Media Labs Team on Pinterest

Source: http://pinterest.com/thinkmedialabs/staff-favorites/

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Think Media Labs built a Pinterest database in Lebanon for both personal

pro"les and brands.

http://tmla.bz/pinleb Discover local Pinterest pages and list

yours for others to discover you

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LinkedIn is the world’s largest professional network that connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

Source:  h*p://learn.linkedin.com/what-­‐is-­‐linkedin/  

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LinkedIn to add connections by seeing people you already know through your email!

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•  Ensuring that pro"le contains all relevant career history and interests. LinkedIn makes this easy by displaying a percentage score to show how complete your pro"le is.

•  A LinkedIn pro"le basically acts as an online CV, so make sure you’re being honest and describing yourself and career clearly.

Source:  h*p://learn.linkedin.com/what-­‐is-­‐linkedin/  

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It’s a centralized location where millions of LinkedIn members can go to stay in the loop on company news, products and services, business opportunities and job openings.

Source:  h*p://learn.linkedin.com/what-­‐is-­‐linkedin/  

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Careers and Services •  Once you've set up your LinkedIn Company Page,

you can add Careers and Services. It is highly recommended to add a list of your products and/or services.

•  Anytime you post a job, it will automatically populate the careers tab.

•  Create a master list of your products and services.

Source:  h*p://learn.linkedin.com/what-­‐is-­‐linkedin/  

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•  Add a description, features, images, display banners, videos, sales contacts, and special offers for each product or service.

•  Use audience segmentation to personalize content and make it more powerful (optional).

Source:  h*p://learn.linkedin.com/what-­‐is-­‐linkedin/  

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•  Your users expect you to be part of the online discussion on a regular basis

•  Make sure you don’t disappear from online activity (“Out of sight, out of mind”) and then re-appear suddenly and very intensely to promote a certain event or fundraise (“SPAM”)

•  Regularly publishing content regarding the "eld of specialty of your organization positions you as a reference in that "eld

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•  Share of Voice •  Audience Engagement •  Issue Resolution Rate •  Resolution Time •  Satisfaction Score

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Document and regularly do reports on your Social Media activity: •  Number of posts •  Growth of your community •  Growth of user engagement •  … With the report you can: •  Fundraise •  Detailed reporting during grant execution

Beirut ChantsHIGHLIGHTSDecember 2012

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•  Use online stats for fundraising and post-grant reporting

Source: http://twentyfeet.com

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•  Pre-Event Preparation •  Event Live Coverage •  Post-Event Reporting

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Extensive advertising nationally, regionally, and internationally to raise awareness about your brand, your events, and grow your user base.

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It's absolutely critical to know how to attract your online audience. Points to remember when generating content is:

1.  Be active on your page 2.  Give your users a sense of belonging 3.  Get your users contribute 4.  Make sure your engaging on your page

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thinkmedialabs.com

Recruit from your:

•  Social Advocates •  Invite in person •  Develop the

relationship from online to offline

Source:  h*p://leadershipfreak.wordpress.com/2010/12/22/the-­‐key-­‐to-­‐recruiKng-­‐volunteers/  

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