essentials of marketing - digital marketing & technology
Post on 12-Apr-2017
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1945Bush, V. (1945). As we may think. The Atlantic Monthly, 176(1).
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MEMEX
“Consider a future device for individual use, which is a sort of mechanised private file and library. It
needs name, and to coin one at random, ‘memex’ will do. A memex is a device in which an individual
stores all his books, records, and communications, and which is mechanised so that it may be
consulted with exceeding speed and flexibility. It is an enlarged intimate supplement to his memory ”
The World Wide Web
Berners-Lee, T., Cailliau, R., Groff, J. F., & Pollermann, B. (1992). World-wide web: The information universe. Internet Research, 2(1), 52-58.
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“Computers give us two practical techniques for human-knowledge interface. One is hypertext, in which links between pieces of text (or other media) mimic human association of ideas. The other is text retrieval, which allows associations to be deduced from the content of text” pg461
12The World Wide Web
“Furthermore, as online information proliferates, an important function is that of “third party” reviewers, indexers, and overview writers who refer to data they do not actually hold. It is expected that these services will be a key to the control of the information explosion and a valuable asset to the community.” pg466
13The World Wide Web
LATE 80’S - EARLY 90’S
EFTPOS Out of town Shopping The Mobile Phone WINDOWS
The Next directory The World Wide Web
Van den Peol & Leunis (1999) 21
“the findings show that the Internet is highly accepted as an information source and reservation device. However, using the Internet for all channel functions (including physical delivery) is evaluated
considerably less favorably.”
Van den Poel, D., & Leunis, J. (1999). Consumer Acceptance of the Internet as a Channel of Distribution. Journal of Business Research, 45(3), 249-256.
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L AT E 0 0 S T O N O W
Big Data Curation Age of Mobile Age of Social Co-Creation Service Dominant Logic
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