essence bakery analysis- maria sanchez

Essence Bakery Web Strategy Project

Scott Cowley

Maria Sanchez

Within the United States, since 2011 to 2015 there has been a rise in the search of “macarons bakery.”

During the same time in the United States, there was an increase in searching for “croissants bakery.”

While the search for “French pastries” has remained consistent throughout the years.

Essence Bakery

A boutique bakery and café owned and operated by husband and wife Eugenia Theodospaulas and Giles Combos.

Eugenia, head chef, lived, worked and trained in Paris, perfecting European favorites like pastries like croissants and French macarons.

The owners take pride in utilizing only the freshest organic, most favorable and environmentally friendly ingredients.

Essence Bakery has been featured on the Arizona Republic, Phoenix Magazine and Arizona Highroads.

Essencebakery.com has a global rank of 2,571,902

azpastries.comGlobal Rank: 14,780,292

thebakeryphx.comGlobal Rank: 14,627,935

Top 5 Relevant Keywords 1). phoenix bakery 2). bakery phoenix az 3). bakery phoenix 4). bakeries in phoenix arizona 5). bakeries in phoenix az

• Essencebakery.com is not the 1st on any of these organic search results. • Essencebakery.com is not on the organic search results for the last two

keywords.

Strengths

Been recognized on The Arizona Republic, Phoenix Magazine and Arizona Highroads

Strengths

Organic and fresh ingredients

Essencebakery.com page optimization is well conducted through the site.

Weaknesses

Essencebakery.comwebsite’s call to action lacks, online process is complicated.

Opportunities…

Increase relevant keywords in SEO, like the ones mentioned previously.

Threats…

Competitors have strong SEOs and higher presence in organic search results in variety of keywords.

Recommendations

Essence Bakery should emphasize their organic ingredients on their pastries since organic products are on the rise.

Recommendations

Ordering process should be simplified for conversion rate to increase.

Recommendations

Essence Bakery should add their recognitions to their home page to increase brand credibility.

Questions? Contact: Maria Sanchez msanch20@asu.edu

Find out how to increase brand awareness, and increase conversion rate.