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eSports Keynote

The Secret Billion Dollar Industry

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• Introduction

• A Brief History

• Prize Money

• Consuming Content

• The Dominant Games

Agenda

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What are eSports?

Professional video-gaming!

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A Brief History

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A Brief History

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A Brief History

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A Brief History

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A Brief History

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A Brief History

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A Brief History

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Prize Money

“The International” – Dota 2 event – Total Prize Money

1,6 1,6 2,9

10,9

18,4

20,8

10,8 10

5,1

0

5

10

15

20

25

2011 2012 2013 2014 2015 2016 WimbledonMen's 2016

USMasters

Golf 2016

Superbowl2016

Winners

Pri

ze P

oo

l ($

m)

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Twitch – How the iGeneration Consume Content

• Created in 2011

• 2014 = Amazon acquired for $970 million

• 2015 = More than 1.5 million broadcasters, 100 million unique visitors per month

• Record unique concurrent viewers on Twitch.tv = 1million (ELEAGUE CS:GO Major Championships)

• Free to view – NO PAYWALLS

• 24/7 coverage

• Community driven – chat, subscribe, donate

• “Career streamers” – low barriers to entry & 7 figure salaries possible

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Twitch – How the iGeneration Consume Content

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League of Legends

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Dota 2

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Counter-Strike: Global Offensive

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Overwatch