eric duerr - why do bad products happen to good people?
Post on 27-Jan-2015
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Disruptive innovations disrupt because of their disruptiveness.
WAR DISRUPTS FASHION INDUSTRY
NEW SCHOOL
AttractStudents
SocialNetworking
AttractCommunityMembers
CreateAdvertising
Calendar
SpecificGeographics
Ease ofServices
Awarenessof Services
MemberEducation
CreateCollege
MessagingFramework Create
CollegeMicrosites
DeepeningRelationship
w/CommunityMembers
DeepeningBusinesses
SpecificDemographics
CreateBusiness
Microsites
ATM’s inColleges Events on
Colleges
ConsistentCommsEngaged
Member
ATM’s inBusinesses
Referrals
CommunityEvents
Long TermRelation
AttractBusiness
Employees
Events forBusinesses
CreateIntranet
Microsites
DeepeningRelationship
w/College
AttractStudents
SocialNetworking
AttractCommunityMembers
CreateAdvertising
Calendar
SpecificGeographics
Ease ofServices
Awarenessof Services
MemberEducation
CreateCollege
MessagingFramework Create
CollegeMicrosites
DeepeningRelationship
w/CommunityMembers
DeepeningBusinesses
SpecificDemographics
CreateBusiness
Microsites
ATM’s inColleges Events on
Colleges
ConsistentComms
ATM’s inBusinesses
CommunityEvents
Events forBusinesses
CreateIntranet
Microsites
DeepeningRelationship
w/College
EngagedCustomer
ReferralsLong TermRelation
AttractBusiness
Employees
PASSIVE
ACTI
VEATIM’s in CollegesATM’s in BusinessesAttract Business EmployeesAttract Community MembersAttract StudentsAwareness of ServicesCommunity EventsConsistent CommunicationCreate Advertising CalendarCreate Business MicrositesCreate College Messaging FrameworkCreate College MicrositesCreate Intranet MicrositesDeepening BusinessesDeepening Relationship w/ CollegeDeepening w/ Community MembersEase of ServicesEngaged CustomerEvents for BusinessesEvents on CollegesLong-Term RelationsCustomer EducationReferralsSocial NetworkingSpecific DemographicsSpecific Geographics
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ReferralsConsistent Communication
Attracting/Onboarding & Deepening
Give monetary incentives
Be Trusted
Establishing Personal Relationship
Educational Activities
Shared Calendars
Messaging Framework
Local Communication Plans
Updated Marketing Materials
Specific Marketing
Events
Microsites
Education
Business Deals
PersonalRelationship
Strategy
DISPLAY ADAPTABILITY
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