ere webinar - sourcing tools and trends for 2013

sourcing tools & trends for 2013

Mark TortoriciSourcing & Training Managermark.nexus@gmail.com

Where we are and what’s next

Sourcing Trends for the last decade2001 2002 2003 2004 2005 2006 2007

2008 2009

Mark Tortorici is the Training and Sourcing Manager at netPolarity, a Silicon Valley-based contingent workforce solutions provider serving Fortune 500 companies nationwide. Since 1997, Mark has trained thousands of technical staffing professionals including hundreds at Google, where he taught sourcers and recruiters onsite throughout the company’s global staffing organization.

Mark is also the head instructor for netPolarity’s newly-launched MARS (Master Accreditation in Recruiting and Sourcing) program, which has gained early traction, with iconic companies such as Apple, Facebook, AppNexus, Tagged, and Nationwide Insurance among the program’s first clients.

about Mark Tortorici

where did we come from?

where did we come from?

Somewhere, something went terribly wrong

where did we come from?

We have come a long way with sourcing

where did we come from?

We have come a long way with sourcing

•B.B.L (Before Berners-Lee) (1980 – 1994)

where did we come from?

We have come a long way with sourcing

•B.B.L (Before Berners-Lee) (1980 – 1994)

•Days of yore (1995 – 2001)

where did we come from?

We have come a long way with sourcing

•B.B.L (Before Berners-Lee) (1980 – 1994)

•Days of yore (1995 – 2001)

•Reconstruction Blues (2001 – 2003)

where did we come from?

We have come a long way with sourcing

•B.B.L (Before Berners-Lee) (1980 – 1994)

•Days of yore (1995 – 2001)

•Reconstruction Blues (2001 – 2003)

•Social Extravaganza (2002 – 2009)

where did we come from?

We have come a long way with sourcing

•B.B.L (Before Berners-Lee) (1980 – 1994)

•Days of yore (1995 – 2001)

•Reconstruction Blues (2001 – 2003)

•Social Extravaganza (2002 – 2009)

•Refinement into Expertise (2005 – 2013)

Sourcing Todaywhere are we now?

Sourcing Todaywhere are we now?

The days of the “pure researcher” function have changed for the most part – No more of this “just source it and forget it” attitude1

Sourcing Todaywhere are we now?

Most Sourcers today do initial candidate contacting and qualification of their experience2

The days of the “pure researcher” function have changed for the most part – No more of this “just source it and forget it” attitude1

Sourcing Todaywhere are we now?

Most Sourcers today do initial candidate contacting and qualification of their experience2

3 Internet search tools, social networks, and freedom of information put everyone within reach

The days of the “pure researcher” function have changed for the most part – No more of this “just source it and forget it” attitude1

Sourcing Todaywhere are we now?

Most Sourcers today do initial candidate contacting and qualification of their experience2

3 Internet search tools, social networks, and freedom of information put everyone within reach

The days of the “pure researcher” function have changed for the most part – No more of this “just source it and forget it” attitude1

Sourcing Todaywhere are we now?

4 The candidate landscape has become furiously competitive for recruiters and sourcers

competitive is it?how

• The push for technical/engineering hires is so great,

…that companies cannot keep up with their need to hire more Sourcers to fill these jobs.

how competitive is it?Sourcing Today

• The need for qualified candidates is so competitive,

…that companies can no longer attract them with the traditional selling points (culture, technology, cool factor, location, job environment).

how competitive is it?Sourcing Today

• Certain positions are ALWAYS in demand, no matter how difficult they may be

…like Python SW developers, Perl SW developers, Ruby Developers, Production Engineers, Java/Hadoop Engineers, Big Data Analytics, or Androids programming Android SW for Android.

how competitive is it?Sourcing Today

• The low hanging fruit have been picked over clean!

…in other words: Linkedin, Monster, Dice, Google resume searches, etc.

how competitive is it?Sourcing Today

what must they do?

Today’s Sourcers must be:

Today’s Sourcers

what must they do?

Today’s Sourcers must be:

•Tenacious

Today’s Sourcers

what must they do?

Today’s Sourcers must be:

•Tenacious

•Technical

Today’s Sourcers

what must they do?

Today’s Sourcers must be:

•Tenacious

•Technical

•Active

Today’s Sourcers

what must they do?

Today’s Sourcers must be:

•Tenacious

•Technical

•Active

•Passive

Today’s Sourcers

what must they do?

Today’s Sourcers must be:

•Tenacious

•Technical

•Active

•Passive

•Detectives

Today’s Sourcers

what must they do?

Today’s Sourcers must be:

•Tenacious – They must be able to keep coming up with new searches and find new ways to reiterate the ones they’ve used

•Technical

•Active

•Passive

•Detectives

Today’s Sourcers

what must they do?

Today’s Sourcers must be:

•Tenacious – They must be able to keep coming up with new searches and find new ways to reiterate the ones they’ve used

•Technical – They must understand the basics of computer science and the functions of every vertical in a corporation

•Active

•Passive

•Detectives

Today’s Sourcers

what must they do?

Today’s Sourcers must be:

•Tenacious – They must be able to keep coming up with new searches and find new ways to reiterate the ones they’ve used

•Technical – They must understand the basics of computer science and the functions of every vertical in a corporation

•Active – They should be able to find the best candidate out of their active sources of information. This means ATS, Monster, Dice, LinkedIn (let’s face it, it’s a job board) etc.

•Passive

•Detectives

Today’s Sourcers

what must they do?

Today’s Sourcers must be:

•Tenacious – They must be able to keep coming up with new searches and find new ways to reiterate the ones they’ve used

•Technical – They must understand the basics of computer science and the functions of every vertical in a corporation

•Active – They should be able to find the best candidate out of their active sources of information. This means ATS, Monster, Dice, LinkedIn (let’s face it, it’s a job board) etc.

•Passive – They should be able to run searches that find candidates ANYWHERE on the internet (technical user groups, blogs, technical forums, bios, personal webpages, Twitter accounts, white papers, code repositories, etc.)

•Detectives

Today’s Sourcers

what must they do?

Today’s Sourcers must be:

•Tenacious – They must be able to keep coming up with new searches and find new ways to reiterate the ones they’ve used

•Technical – They must understand the basics of computer science and the functions of every vertical in a corporation

•Active – They should be able to find the best candidate out of their active sources of information. This means ATS, Monster, Dice, LinkedIn (let’s face it, it’s a job board) etc.

•Passive – They should be able to run searches that find candidates ANYWHERE on the internet (technical user groups, blogs, technical forums, bios, personal webpages, Twitter accounts, white papers, code repositories, etc.)

•Detectives – They must be able to ask the right questions of the candidates, drill down to their experience, and not take anything for face value.

Today’s Sourcers

what must they do?Be Tenacious

Today’s Sourcers must be able to get to the source.

How do you choose the path you want to take?

which are the most widely used?Be Tenacious

which are the most widely used?Be Tenacious

which are the most widely used?Be Tenacious

which are the best ones?Be Tenacious

Java Developer with Hadoop experience.

Be Technicalwhat must they do?

Be Technicalwhat must they do?

No problem man, we’ll search for

resume + hadoop + java

Java Developer with Hadoop experience.

Be Technicalwhat must they do?

resume hadoop java

Be Technicalwhat must they do?

You might be on a one-way trip to…

what must they do?

Let’s take a step back and EXPLAIN:

Be Technical

what must they do?

Let’s take a step back and EXPLAIN:

Java developers = MANY

Be Technical

what must they do?

Let’s take a step back and EXPLAIN:

Java developers = MANY

Hadoop framework developers = FEW

Be Technical

what must they do?

Let’s take a step back and EXPLAIN:

Java developers = MANY

Hadoop framework developers = FEW

Versions of Hadoop = MANY

Be Technical

what must they do?

Let’s take a step back and EXPLAIN:

Java developers = MANY

Hadoop framework developers = FEW

Versions of Hadoop = MANY

People who know all of this = FEW

Be Technical

what must they do?

You want more? OK:

Be Technical

what must they do?

You want more? OK:

•Hadoop is a distributed database application that is also open source

Be Technical

what must they do?

You want more? OK:

•Hadoop is a distributed database application that is also open source

•Hadoop was created to handle large amounts of data (Big Data) that traditional enterprise databases could not handle (i.e. Oracle, SQL Server)

Be Technical

what must they do?

You want more? OK:

•Hadoop is a distributed database application that is also open source

•Hadoop was created to handle large amounts of data (Big Data) that traditional enterprise databases could not handle (i.e. Oracle, SQL Server)

•Hadoop is it written in Java, and because it’s open source, many versions have been created by companies

Be Technical

what must they do?

You want more? OK:

•Hadoop is a distributed database application that is also open source

•Hadoop was created to handle large amounts of data (Big Data) that traditional enterprise databases could not handle (i.e. Oracle, SQL Server)

•Hadoop is it written in Java, and because it’s open source, many versions have been created by companies

•Java developers typically work in 1 of 3 places:

• J2EE web applications (most common – everyone does this)• Embedded development (mobile, router OS, set top box)• Stand alone desktop / server management application

Be Technical

how do we do this?

Key reference materials:

www.answers.com

Computer Desktop Encyclopedia

Look it up on Google!

Open source technical documentation

Look at resume after resume

There are so many different sites, encyclopedias, white papers, and technical journals out there…USE THEM!

Be Technical

Break it down again

how do we do this?

Active & Passivewhat are we looking for?

Java Developer with Hadoop experience.

Active & Passivewhat are we looking for?

Java Developer with Hadoop experience.

Come up with a base string that you can use or manipulate for multiple searches.

Active & Passivewhat are we looking for?

Java Developer with Hadoop experience.

Come up with a base string that you can use or manipulate for multiple searches.

("software engineer" OR programmer OR developer) java (bigtable OR hadoop OR nosql OR "no-sql" OR "map/reduce" OR mapreduce OR hive OR hbase OR couchdb OR mongodb OR "unstructured data") ("big

data" OR "data warehouse" OR "data mining" OR "data analytics")

Active & Passivewhat are we looking for?

Sourcers today should be able to instantly modify this string for use in any search engine / search tool.

("software engineer" OR programmer OR developer) java (bigtable OR hadoop OR nosql OR "no-sql" OR "map/reduce" OR mapreduce OR hive OR hbase OR couchdb OR mongodb OR "unstructured data") ("big

data" OR "data warehouse" OR "data mining" OR "data analytics")

Active & Passivewhat are we looking for?

Sourcers today should be able to instantly modify this string for use in any search engine / search tool.

Whether it be Google, Linkedin, an internal ATS, Twitter, User groups, Biography pages, blogs, personal webpages

("software engineer" OR programmer OR developer) java (bigtable OR hadoop OR nosql OR "no-sql" OR "map/reduce" OR mapreduce OR hive OR hbase OR couchdb OR mongodb OR "unstructured data") ("big

data" OR "data warehouse" OR "data mining" OR "data analytics")

Active & Passivewhat are we looking for?

So let’s start with an easy one: Linkedin Search from Google

site:linkedin.com ("software engineer" OR programmer OR developer) java (bigtable OR hadoop

OR nosql OR "no-sql" OR "map/reduce" OR mapreduce OR hive OR hbase OR couchdb OR

mongodb OR "unstructured data") ("big data" OR "data warehouse" OR "data mining" OR "data

analytics") -inurl:dir -intitle:profiles -inurl:jobs

Active & Passivewhat are we looking for?

Active & Passivewhat are we looking for?

Active & Passivewhat are we looking for?

Now change it up: Google pages Search from Google

site:sites.google.com resume ("software engineer" OR programmer OR developer) java (bigtable OR hadoop

OR nosql OR "no-sql" OR "map/reduce" OR mapreduce OR hive OR hbase OR couchdb OR

mongodb OR "unstructured data") ("big data" OR "data warehouse" OR "data mining" OR "data

analytics") -inurl:job -inurl:jobs

Active & Passivewhat are we looking for?

Active & Passivewhat are we looking for?

Awesome, Possum!!!

Active & Passivewhat are we looking for?

Awesome, Possum!!!

Local possum found with same

string

Active & Passivewhat are we looking for?

BREAKING NEWS! BREAKING NEWS! BREAKING NEWS!

New Sourcing Toolswhat are we looking for?

New Sourcing Toolswhat are we looking for?

BREAKING NEWS! BREAKING NEWS! BREAKING NEWS!

New Sourcing Toolswhat are we looking for?

BREAKING NEWS! YOU DON’T HAVE TO DO THE SAME THING EVERY TIME!

New Sourcing Toolswhat are we looking for?

There’s more than one way to get there!

New Sourcing Toolswhat are we looking for?

There’s more than one way to get there!

•Using Search Engines other than Google. (*GASP* Oh no he didn’t!)

New Sourcing Toolswhat are we looking for?

There’s more than one way to get there!

•Using Search Engines other than Google. (*GASP* Oh no he didn’t!)

•Still want to use Google? Then use Google CSE!!!

New Sourcing Toolswhat are we looking for?

There’s more than one way to get there!

•Using Search Engines other than Google. (*GASP* Oh no he didn’t!)

•Still want to use Google? Then use Google CSE!!!

New Sourcing Toolswhat are we looking for?

There’s more than one way to get there!

•Using Search Engines other than Google. (*GASP* Oh no he didn’t!)

•Still want to use Google? Then use Google CSE!!!

•DuckDuckGo – a spam free way to search (closer to Google)

New Sourcing Toolswhat are we looking for?

There’s more than one way to get there!

•Using Search Engines other than Google. (*GASP* Oh no he didn’t!)

•Still want to use Google? Then use Google CSE!!!

•DuckDuckGo – a spam free way to search (closer to Google)

•Bing – a search engine that gets you different results than Google

New Sourcing Toolswhat are we looking for?

There’s more than one way to get there!

•Using Search Engines other than Google. (*GASP* Oh no he didn’t!)

•Still want to use Google? Then use Google CSE!!!

•DuckDuckGo – a spam free way to search (closer to Google)

•Bing – a search engine that gets you different results than Google

•Blekko – a different way to search (spam free!)

New Sourcing Toolswhat are we looking for?

There’s more than one way to get there!

•Using Search Engines other than Google. (*GASP* Oh no he didn’t!)

•Still want to use Google? Then use Google CSE!!!

•DuckDuckGo – a spam free way to search (closer to Google)

•Bing – a search engine that gets you different results than Google

•Blekko – a different way to search (spam free!)

•Mobile Searches like Izik and Power Search.

how do we do this?

Learn Boolean string syntax for the search engines you use! There are differences!1

(inurl:resume OR inurl:cv OR inurl:vitae OR intitle:resume OR intitle:cv OR intitle:vitae) ("software engineer" OR programmer OR developer OR "c++ engineer") c++ (stl OR boost OR qt OR "standard template" OR "c++ library") -intitle:jobs -intitle:job -intitle:sample -intitle:samples

New Sourcing Tools

how do we do this?

The overlap between search engines is about 30%. Don’t miss out!!!2

(intitle:resume OR intitle:cv OR intitle:vitae) ("software engineer" OR programmer OR developer OR "c++ engineer") c++ (stl OR boost OR qt OR "standard template" OR "c++ library") -intitle:jobs -intitle:job -intitle:sample -intitle:samples

New Sourcing Tools

how do we do this?

The Google CSE (Custom Search Engine) is one of the most powerful tools you can create and utilize.

With Google CSE you can:

• Focus on any selected sites that YOU want (like social networking, blogs, and resume profiles)

• Get rid of websites that you don’t want to see (just like the Google Chrome extension but only better!)

• Customize search syntax for your Google searches…

1

Search

New Sourcing Tools

how do we do this?

The search string here is simple, and yet the results that get pulled up with each refinement are exactly what we want.1

("software engineer" OR programmer OR developer OR "c++ engineer") c++

Resume Search

New Sourcing Tools

how do we do this?

The search string here is simple, and yet the results that get pulled up with each refinement are exactly what we want.1

("software engineer" OR programmer OR developer OR "c++ engineer") c++

Linkedin Profile Search

New Sourcing Tools

how do we do this?

The search string here is simple, and yet the results that get pulled up with each refinement are exactly what we want.1

("software engineer" OR programmer OR developer OR "c++ engineer") c++

Google+ Profile Search

New Sourcing Tools

how do we do this?

The search string here is simple, and yet the results that get pulled up with each refinement are exactly what we want.1

("software engineer" OR programmer OR developer OR "c++ engineer") c++

Linkedin SF Bay Search

New Sourcing Tools

how do we do this?

The search string here is simple, and yet the results that get pulled up with each refinement are exactly what we want.1

("software engineer" OR programmer OR developer OR "c++ engineer") c++

Plaxo Profile Search

New Sourcing Tools

how do we do this?

The search string here is simple, and yet the results that get pulled up with each refinement are exactly what we want.1

("software engineer" OR programmer OR developer OR "c++ engineer") c++

Quora Profile Search

New Sourcing Tools

how do we do this?

The search string here is simple, and yet the results that get pulled up with each refinement are exactly what we want.1

("software engineer" OR programmer OR developer OR "c++ engineer") c++

SF Bay Resume Search

New Sourcing Tools

how do we do this?

The search string here is simple, and yet the results that get pulled up with each refinement are exactly what we want.1

("software engineer" OR programmer OR developer OR "c++ engineer") Google

SF Bay Google Engineer Search

New Sourcing Tools

how do we do this?

Always try out new search engines! DuckDuckGo is a search engine with powerful, but simple search features.

Best of all, you don’t need to worry about ads or Spam!!

Try a search like:

(intitle:resume OR intitle:cv OR intitle:vitae) ruby (rails OR grails) java -intitle:jobs -intitle:job

2New Sourcing Tools

how do we do this?New Sourcing Tools

No ads! No spam! Different results! Great stuff!

how do we do this?New Sourcing Tools

Power Search Apps for Mobile Phones

•Lets you use advanced Google operators on your mobile device

•Multiple search engines

how do we do this?New Sourcing Tools

Izik for Mobile Phones

•A smarter, cleaner way to search for Mobile

Adding Sourcing Valuewhere are we going?

Adding Sourcing Value

Ways for Sourcers to add Value

where are we going?

Adding Sourcing Value

Ways for Sourcers to add Value

•Passive Search – Utilize everything and more

where are we going?

Adding Sourcing Value

Ways for Sourcers to add Value

•Passive Search – Utilize everything and more

•Candidate Engagement – Talk to candidates with conviction

where are we going?

Adding Sourcing Value

Ways for Sourcers to add Value

•Passive Search – Utilize everything and more

•Candidate Engagement – Talk to candidates with conviction

•Understand the candidates’ technical competencies – Ask the right technical questions to screen the candidates

where are we going?

Adding Sourcing Value

Ways for Sourcers to NOT add Value

where are we going?

Adding Sourcing Value

Ways for Sourcers to NOT add Value

•Being a one-trick pony

where are we going?

Adding Sourcing Value

Ways for Sourcers to NOT add Value

•Being a one-trick pony

•Using LinkedIn like it’s the only candidate source in the world

where are we going?

Adding Sourcing Value

Ways for Sourcers to NOT add Value

•Being a one-trick pony

•Using LinkedIn like it’s the only candidate source in the world

•Not asking questions

where are we going?

Adding Sourcing Value

Ways for Sourcers to NOT add Value

•Being a one-trick pony

•Using LinkedIn like it’s the only candidate source in the world

•Not asking questions

•Solving a puzzle with just one correct way

where are we going?

Adding Sourcing Value

Ways for Sourcers to NOT add Value

•Being a one-trick pony

•Using LinkedIn like it’s the only candidate source in the world

•Not asking questions

•Solving a puzzle with just one correct way

•Not learning anything new

where are we going?

Adding Sourcing Value

Ways for Sourcers to NOT add Value

•Being a one-trick pony

•Using LinkedIn like it’s the only candidate source in the world

•Not asking questions

•Solving a puzzle with just one correct way

•Not learning anything new

•Not challenging themselves in search

where are we going?

Adding Sourcing Valuewhere are we going?

Adding Sourcing Valuewhere are we going?

It’s up to YOU

in SUMMARY Sourcing Trends

• Don’t let yourself stay in the “sourcing rut” – New search engines, tools, networks, tricks, & strings are always changing

• Even if you are succeeding at the moment, do not let that success stop you from continuously learning

• There always is the “perfect hire”, but there are many different paths that you can take to get to that perfect candidate

• Sourcers today should be able to find anyone anywhere, but also be able to talk to them about why they found them

in SUMMARY Sourcing Trends

words of WISDOM

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” - Charles Darwin

Don’t be afraid to use other tools and methods that are available to you. It is easy to dismiss new methods and hold on to the “tried and true” ones. But if you keep doing the same thing, then the future will pass you by…

Don’t Be Afraid of Change…

March 14 Tech-Booster webinar: LAMP/.NET/J2EE

75 minute webinar by Mark Tortorici

• Web Programming Languages/Architecture – Breakdown of the most common application platforms used on today’s websites

• Web Servers / Server Platforms / Web Services – What they are, and how to search for them

• Easily explained ways to source for these technical requisitions

important Future Events

There’s more where this came from!

March 19 webinar: Boolean Basics to Advanced

75 minute webinar by Mark Tortorici

The complete break-down of Boolean Search, using different search engines, limiting your searches locally, optimizing your search engine preferences to get different results, AND creating search strings that are so powerful, NOBODY else is using them!

Contact: Lisa Amorao at lisaa@netpolarity.com for details.

important Future Events

There’s more where this came from!

March 21 webinar: Secrets of Social Media Sourcing

75 minute webinar by Mark Tortorici

Searches that go beyond the normal usage of social networks. Get the most out of Linkedin & Twitter, and construct search strings that pull the exact information you want.

Contact: Lisa Amorao at lisaa@netpolarity.com for details.

important Future Events

There’s more where this came from!

ask Mark!

Ask your most profound questions and Mark will answer in a post on Staffing alchemy: http://blog.netpolarity.com

• Facebook: https://www.facebook.com/MARSbynetPolarity

• Tweet us: @netPolarity

• MARS website: http://mars.netpolarity.com/ask-mark

Mark Tortorici | Manager, Sourcing & Training | netPolarity | 408.971.3736 | mark.nexus@gmail.com

www.netPolarity.com

sourcing tools & trends for 2013

Special thanks to ERE for organizing this presentation