erantucci 28 nov rev1

Emiliano Rantucci – CAPGEMINI ITALIA

Milano, 13/11/2014

Agenda

3

Empowered Consumers Require Revolutionary Change

Dynamic

Retailer ’s

Complete

Shopping

Experience

4

Technology Driving Pace of Change

5

Because the New Customer Shopping Journey

Events Press

Search

Marketing

In-Store

Word of

Mouth

Social

Network

Manufacturer

Website

Manufacturer

Website

Manufacturer

Website

In-Store In-Store

Mobile

Mobile

Retailer

Website

Retailer

Website

Retailer

Website

How-To Video Reviews PR Social

Friends

Media

Advertising

Pop-up Stores

Blogs

And creates a multitude of opportunities to connect with them… Unfolds Everywhere, Anytime, On Any Device

Loyalty

Programs

CRM Activities

Advertising PR

Media

6

Events Press

Search

Marketing

In-Store

Word of

Mouth

Social

Network

Manufacturer

Website

Manufacturer

Website

Manufacturer

Website

In-Store In-Store

Mobile

Mobile

Retailer

Website

Retailer

Website

Retailer

Website

How-To Video Reviews PR Social

Friends

Media

Advertising

Pop-up Stores

Blogs

Loyalty

Programs

And creates a multitude of opportunities to connect with them… Unfolds Everywhere, Anytime, On Any Device

CRM Activities

Advertising PR

Media

7

Because the New Customer Shopping Journey

8

The Situation Today for Many Retailers

9

Vision to Reality

10

11

12

Why Microsoft In Retail?

Decades of Expertise Best Platform for Enterprise

Best in Class Consumer Experience

Great Devices for Retail

13

Biggest Partner Network For Apps & Deployment

Familiar and Intuitive Tools

$10Billion R&D Investment

14

Grazie

Emiliano Rantucci

Sales Manager – Microsoft Dynamics

Phone: +39 349 6819619

E-Mail: emiliano.rantucci@capgemini.com

Twitter @erantucci