epigenie website design review

WEBSITE DESIGN BRIEF REVIEW

EPIGENIE WEBSITE DESIGN BRIEF REVIEW

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CONTENTS

..........................The Brand Representation/Model 4....................................EpiGenie Brand Positioning 5

........................................................Website Goals 6....................................................................Actions 7

....................................................Website Features 8.......................................................Site Wireframe 10.....................................................Contest Feature 16

........................................................Video Feature 18.......................................................................SEO 20

...........................................................Design Brief 22

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“I love what Virgin America does.”--- Pete Jozsi

“They take a

travel experienc

e

and make it

way cooler.”

Our goal is to create a cool user experience.

“That’s what we’re seeking to do. Deliver scientific media services in a way that is authoritative but way more enjoyable. We’d like to offer our readers a break from the cut/dry scientific arena.”

--- Pete Jozsi Commenting about how Virgin America takes the core airline experience and dramatically improves the experience.

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Our goal is to make your message stick.

We must creatively answer . . .

What is EpiGenie?How does EpiGenie matter?

Memorable

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GOALS✓ Easy site navigation

✓ Marketing Automation

✓ Create a dialog through a call to action

✓ Contests*

Increase Newsletter Subscriptions

of website.

Increase Pages Viewed per Visit

✓ Positioning of content

✓ Look at behaviors and use automation for further dialog

✓ Position well purposed call to action in posts

✓ Contests*

Increase Client Upgrade

Increase Sponsorship Demand

✓ Make it easy to get information

✓ Create a Sponsorship page

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ACTIONS✓ We will make it easy to

subscribe. Subscribe to newsletter

of visitors.

Increased depth of visit

✓ Position the content where it is easy to scan over and search.

✓ Provide specific calls to action that grab attention

Request Information

Contribute content and/or ideas

✓ Specific calls to action that are well positioned

✓ Make it easy to submit content and ideas.

✓ Offer something of value.

✓ Position the offer where it is easily remembered.

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FEATURESContact Us

of website.

Request Consultation

Social Media

Testimonials

Conferences

Marketing Automation

Shopping Cart | Ecommerce*

Video*

Contest*

* premium add-on features.

Home Page

S i t e W i r eConsider a first class video to enhance

visually who EpiGenie is, what we do, and why we exist.

W i r e f r a m eWe need a strong tagline that

Google will recognize using vital keywords.

We should consider giving

something for free with their registration.

Benefits of a contest:

1. Increased brand awareness

2. Fast lead generation

3. Nurture4. Social media

engagement

Post Page

S i t e W i r e

W i r e f r a m eWe will build functionality for multiple sidebars that can be

applied to various Posts, based on Category.

To “increase depth of visit” we will engage the customer the

following ways:

1. Use the sidebar to promote (i.e. Contests)

2. Call-to-Action Banner beneath posts to promote a product, conference, whitepaper, etc.

Testimonial Page

S i t e W i r e

W i r e f r a m eWe will have a dropdown in the menu

to submit a testimonial.

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FEATURESContests

Helps the customer see what’s in it for them.

Each contestant helps promote contest throught their personal network.

Permission Marketing --- get the customer to volunteer.

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Communicate with readers through social media and email.

Grow, Track, Filter and Engage your customers

Fast lead generation

Each contestant that enters your contest is taken through a quick “post-this” process that allows them to easily post a message on their Facebook and Twitter.

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FEATURESVideo*

Help facilitate new subscriptions with call to action

Enhance branding

Epigenie Website Design Brief Review Page 19

Help your customer get the right message.

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FEATURESSEO

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