environmental task forces
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CHILDHOOD INJURY PREVENTION CONFERENCE 2013 1
CHILDHOOD INJURY PREVENTION CONFERENCE 2013 2
Environmental Task Forces
Russell Smith Program Advisor,
FedEx Global Citizenship
CHILDHOOD INJURY PREVENTION CONFERENCE 2013 3
Overview
• About the Program• Background• Process• Memphis Project• Outcomes• Next Steps
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Walk This Way Program
• Since 2000, FedEx has sponsored the Walk This Way program.
• Goal: Teach drivers and child pedestrians about safe behaviors and to create safer, more walkable communities.
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Background – Task Forces
• Since 2005, Safe Kids and FedEx have been making safer roads and communities for kids through long-term infrastructure improvements.
• Partners include engineers, pedestrian safety advocates, community leaders and parents.
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About the Task Force Program
• 2005 – 2010: $10,000 grants
• Since 2010 Safe Kids has partnered with UNC HSRC• 18 month grant• Ten grantees each receive
$25,000
CHILDHOOD INJURY PREVENTION CONFERENCE 2013
The ProcessDa
ta R
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Wor
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Plan
De
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Impl
emen
tatio
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Eval
uatio
n
CHILDHOOD INJURY PREVENTION CONFERENCE 2013
Data Review
Workshop
Plan Development
Implementation
Evaluation
Process – Data ReviewCoalition provides instructor with relevant
data and other information to help prepare for workshops, such as:
Crash Reports Hospital DataSchool Data Demographic Info
Pedestrian Plans Crash MapsInformation is used to identify high
priority locations in advance of workshop and better understand local
safety issues
CHILDHOOD INJURY PREVENTION CONFERENCE 2013
Data Review
Workshop
Plan Development
Implementation
Evaluation
Process – Data ReviewPurpose of data review is to answer the
following questions:Where are child ped crashes occurring?
Which schools have the highest number of children walking to school?
Where is the greatest need?
CHILDHOOD INJURY PREVENTION CONFERENCE 2013
Data Review
Workshop
Plan Development
Implementation
Evaluation
Process – WorkshopInstructor, Coalition, engineers and
stakeholders gather for two day workshop
Instructor provides overview of pedestrian safety issues and countermeasures, and
group discusses problem areas
CHILDHOOD INJURY PREVENTION CONFERENCE 2013
Data Review
Workshop
Plan Development
Implementation
Evaluation
Process – WorkshopOnce sites are identified, instructor leads a field audit of target sites to observe issues
Missing SidewalksSpeeding and Unsafe Motorist Behavior
Wide Corridors with Long Crossing DistanceLack of Signals or Markings
Maintenance Needs
CHILDHOOD INJURY PREVENTION CONFERENCE 2013
Data Review
Workshop
Plan
Development
Implementation
Evaluation
Process – Plan DevelopmentAt the end of the workshop, coalition discusses sites and observations and
finalizes location for intervention
and selected countermeasure
Draft plan is completed
during workshop
CHILDHOOD INJURY PREVENTION CONFERENCE 2013
Data Review
Workshop
Plan Development
Implementation
Evaluation
Process – ImplementationCoalition works with engineers to install
selected treatmentEducation/enforcement activities are
coordinated around the installation
Ribbon cutting ceremony held to draw media attention and build community awareness of
pedestrian safety issues
CHILDHOOD INJURY PREVENTION CONFERENCE 2013
Data Review
Workshop
Plan Development
Implementation
Evaluation
Process – EvaluationData collected before and after installation
to measure effectiveness in:
Reducing Speeds Increasing Yielding
Increasing Activity Improving Behavior
Reducing Conflicts
Local coalitions also measure effectiveness of educational programs delivered to
schools by pre/post tests.
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Memphis, TN
• Memphis historically has challenges with pedestrian safety. • Several “most dangerous cities” list for pedestrians,
including one report from Safe Kids.• Between 2003 and 2011 more than 3,400
pedestrian/motor vehicle crashes occurred.• Of those, nearly a quarter involved pedestrians ages 14
years old or younger.
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Memphis, TN
• FedEx cares about its hometown and invests heavily in the community.
• Collaboration between Safe Kids Mid-South, the City of Memphis and FedEx to complete the infrastructure improvements.
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Memphis: Treadwell Elementary
• Selection process: • From 2003 – 2011:
• Number of Crashes: 23• Number of Crashes under Age 15: 16• Number of Fatal/Incapacitating Injuries under 15: 5• Clustering of serious injury/fatal crashes near school
property
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The Problem
• Speeding• Wide roads• Confusing one-way street• Low visibility crosswalks • Shrubs and other sight
distance issues• Poor signage (placement)• Multiple crossings with
only parallel lines• School bus parking on
busy street
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The Solution: Planned Treatments
• FedEx completed a Route Optimization Study to assess the traffic patterns in the school zone as well as examined the one-way street.
• Installed appropriate signage and a curb extension.
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The Solution: Planned Treatments
• School buses and child care vans now drop-off/pick-up where no personal vehicles are allowed.
• All bused students are now dismissed through doors closest to the bus loading zone.
• The project is expected to be completed July 2013.
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Evaluation
• Post observational data and speed data will be collected after environmental changes are complete.
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Outcomes
• The first-ever Safe Kids task force documentary.• The first phase: footage of identified areas
around Treadwell Elementary School pre-intervention. • Interviewed Matthew Thornton, DOT
representatives, bike & pedestrian professionals and key school officials.
• Based on the Safe Kids task force model, the City of Memphis is hiring a position to assess all schools for pedestrian safety
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Next Steps
• Going global!• In 2013, grants in the amount of $25,000 -
$50,000 will be awarded to five coalitions in U.S. target cities and one grant to Safe Kids Canada to facilitate a task force in Vancouver, BC.
• Phase II Memphis project
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