entrepreneurship & women in business for tormead school

ENTREPRENEURSHIP & WOMEN IN BUSINESS

hello@jane-frankland.com

Copyright KnewStart 2014

inspire

What’s an entrepreneur?

----------------------------------

Are they born or made?

Tenacious

Courageous

Rule breakers

Independent

Charismatic

Problem solvers

Action takers

Nimble

Courageous

Visionaries

High energy

High risk appetites

Resourceful

Competitive

Driven

Focused Stubborn

Creative

Passionate

Strong self belief

Talent spotters

Good communicators

Tough

Leaders

value

Technology

• Mobile technology has enabled us to do business globally, easily & cheaply.

• Social media has enabled us to be connected & educated - ANYTIME.

• We’re sharing, supporting & moving from TRANSACTION to COLLABORATION.

• We’re entering a brave new world.

Nearly 1 in 4 use social media GLOBALLY

Your ability to attract, influence & communicate

online is NOW of

major importance.

Social capital is the new currency

FINANCIAL

SOCIAL INTELLECTUAL Known, liked,

trusted

Your asset/ network of personal &

professional contacts

Your learning & development of

skills & expertise

Your accumulation of

wealth

How can you track & measure your influence?

Recruitment tool

Where do you start?

#1. Know your objective so you can fulfill the mission.

#2. Pick your tools

#3. Be the bait!

Perception is everything & reality is nothing

Create the right image

• Success or failure so often comes down

to perception and presentation. So start

off on the right track by presenting

yourself well. Get dressed for being

online.

Good headshots

Think of your message

Photos of “Jimmie” by Timothi Photography http://Timothi.com/

Think of your bios

• A picture paints a 1000s words but after your profile has been viewed, your bio & headline are next.

• You need to make these eye grabbing. You only have seconds to keep your viewers interest.

Create a professional profile

• NEVER confuse professional with formal, cold & distant.

• Create a profile that's likeable & trustworthy.

• Keep buzzwords out of it!

#4. Share great content.

Give before you get & become known as the source or “hub” as this positions you as an influencer/ leader.

Remember the 3 E rule…

Entertain. Empower. Educate.

Twitter

What content?

• Blogs

• Articles

• White papers

• Surveys & reports

• Presentations

• Videos

• Posts & tweets

• Chapter extracts from your book

• Podcasts

• Press releases

• Interviews

• Competitions

• Webinars

USE OPC

USE IMAGES

USE STORIES…

#5. Ask them to take action

Influencers get others to take action.

Use the power of images

#6. Get on your influencers radar

• Find the influencers in your market. If you’re not sure who they are go here: http://topsy.com

• Connect with them & work on building a relationship with them. Retweet their Tweets.

Gayle Lemmon

#7. Network

Start now & see the returns unfold.

Have a system that works & be consistent

Ordinary things consistently done = Extraordinary results

idea

The effects

• When women are politically & economically empowered societies are more stable.

• When women succeed in business the gender gap closes &this has huge implications for the global economy:

• GDP increases by:

• 9% in the US

• 13% for Europe

• 16% for Japan (Goldman Saachs report).

• There’s more diversity in the workforce, more contributions to charities & more support of local businesses.

State of the economy

12m UK graduates last year. The gap in gender pay expectations has increased by 44% since 2003.

The confidence gap

Evidence shows that women are less self-assured than men—& that to succeed, confidence matters as much as competence.

5% of all editors in the UK are women.

Broadcast ready have pledged to UK broadcasters that 30% of the experts on their programmes should be female experts.

Fierce competition

What if there was a way to change this?

Would you be interested?

Madeleine Albright (former US Secretary of

State & US Ambassador to the UN)

questions