entrepreneurship in tourism industry

“Entrepreneurship in Tourism Industry

– Issues in developing countries”. Social Entrepreneurship - A Global Perspective

 16th & 17th FEBRUARY 2017

Santhosh ThannikatRajagiri School of Commerce, RCSS, Kalamassery

International Year of Sustainable Tourism for Development – 2017

SDGs in Tourism - #8, #12 and #14• Tourism, has the potential to contribute, directly or indirectly, to all of

the goals, in more ways than most industries.• 8.9. “By 2030, devise & implement policies to promote sustainable

tourism that creates jobs & promotes local culture & products”.• 12.b. “Develop and implement tools to monitor sustainable development impacts for sustainable tourism which creates jobs, promotes local culture and products”. • 14.7 By 2030, increase the economic benefits to Small Island

developing States and least developed countries from the sustainable use of marine resources, including through sustainable management of fisheries, aquaculture and tourism

SDG #14 "Conserve and sustainably use the oceans, seas and marine resources for sustainable development"

• The oceans make up the biodiversity of 75% of the planet’s surface

• Toxins (synthetic chemicals trickle into the environment and to the bottom of the food chain)• Marine Plastics (70 million pounds of plastic) • Ocean Acidification (oceans absorb approximately 25% of all CO2)• Coral Bleaching (when the algae die, corals appear white)• Destructive harvesting (fishing fleet is 2-3 times larger)• Rising Sea Levels (melting land ice and the expansion of sea)

Beyond Profit

Kerala Model• Value, not volume• 2 – 4 hours between destinations• High standard of living• Rich cultural heritage• Pioneering in promotions • PPP Model• Use of technology• Early adopters of RT

Responsible Tourism• Towards Sustainable Development• UNWTO recommends Kerala as role model• Successful business models

• cghEarth• Malabar House• BlueYonder• TouristDesk• Kalamandalam – Day-with-the-masters• Ayisha Manzil• Philipkutty’s Farm• Thani Illam Grihasthali Heritage

KTM 9 Point Charter1. Waste management2. Planting trees3. Rainwater harvesting4. Organic farm produce5. Renewable energy

6. Reducing use of plastic7. Local procurement8. Livelihood opportunities9. Promote art, craft & cuisine

The Changing Scenario• Community Friendly• Genuine Experience• Meaningful partnerships• Sustainable and Responsible

Entrepreneurship Opportunities• Accommodation • Homestays, Tree-house, Mud-house, Boutique, Heritage

• Houseboats• Transport

• Tempo Traveller, Enfield, Auto-Rikshaws, Bullock Carts …

• Special Guide / Escorts• Inbound tour operator• Magazines• Adventure tourism

Grihasthali• More than 50 year old buildings• Conservation in its original location• At least 1 room• 25% investment subsidy

Houseboat

Boating

Hotels

Transport

Inbound Tour Operator

Adventure Tour

Tourism Literatures

Special Tours• Cooking• Art & Culture• Photography• …

santhosh@rajagiri.edu 94463 89679 Thank you