entrepreneurship at cesar

Entrepreneurship @CESAR

October/ 2011

A private innovation

Center for the creation of

products, services and

enterprises with

Information Technology

and Communication

(ITC).

GROWTH

Employees

Revenue (R$ ‘000)

2001

2002 20.500

2003 19.000

2004 2005

2006

2007

29.150 38.000

48.000 51.000

52.000 2008

46.000 2009

50.200 2010

237 2001

2002

2003

2004

2005

2006

2007

296

259

366

611

680

600

470 2008

2010 531

462 2009

Industry Telecomm Hardware Government Finance ITC Services 3rd Sector

Client Portfolio

Journalists

Usability Engineers Testing Engineers

Entrepreneurs

Plastic artists

Electronic Engineers Software Engineers

Software Architects

System Administrators Project Managers

Marketing Professionals Designers Testing Personnel

Illustrators

Managers

Researchers Psychologists

TRANS-DISCIPLINARY

Entrepreneurship

Education Entrepreneurship

Engineering

AREAS OF

OPERATION

Since 1998 CESAR invests

in new venture generation.

For the past 12 years, CESAR has generated more than

20 ventures with ITCs.

Most of the projects have originated within an institution –

spin-offs.

Spin-offs arose from concrete market demands

and/or internal competencies.

A HISTORY OF

ENTREPRENEURSHIP

Timeline

Creation of

incubation model

2.0

1999

Garage

2007 Creation of

CESAR

1996

Creation of

incubation

model

3.0

2003

1998 .

2004 ISO 9000

2002

PRIME

2009

Incubation

1.0

Incubation

2.0

Incubation

3.0

CESAR.LABS 1.0

(Garage)

2011 CESAR

LABS 2008

CESAR.LABS 2.0

Basic infrastructure,

low support and no

formal relationship

Specialized services,

investments,

envolviment in the

business and stock

participation

Rigid incubation

criteria, formal

relationship and

variable stock

participation

Collaborators

generating ideas

Focus on

accelerating

buyable startups

IT assets and system control Games Developer Technologies for web security

Search engine Information Management & Data

Mining Solutions

Computing technology for financial

transactions security

Software solutions for capturing and

processing credit card transactions Software House

Low consumption, high

performance microchips Design

House

We gave life to these ventures

Credit analysis automation based on

neural network solution

IT consulting for software

implementation

Pre-paid service for music on demand

on cell phones via Bluetooth

Software engineering and reuse Technology assets auditing and

system control Corporate social network

Web-based logistiics solution Software solution for controlling and

monitoring center irragation pivot

Social network for cartoons and images

sharing through mobile devices

Enterprises generated

Solution for promotional campaigns

on mobile devices via Bluetooth

Social network for public utilities

information sharing

Software solution for gesture and

movements recognition

Enterprises generated

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Kick-off

Spin-off

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Enterprises Timeline

Business Generation Model

Market

Businesses

$

Generalization

Requirements

Development

Solutions Products and Services

Structuring

Incubated

Catchment

Graduation

Investment

Problems Solutions

CESAR.LABS 1.0

(Garage)

Innovation Stimulation Programs

PRIME CESAR.LABS 2.0

Innovation laboratory developed with the goal

of continuously fomenting entrepreneurship

at CESAR, increasing competitiveness and

providing support to the process of business

generation through its collaborators.

This program generated:

CESAR.Labs 1.0 (2007) (Garage Project)

70 innovative

ideas

09 modelled

businesses

03 revenue-

generating ventures

PRIME (2009-2011)

CESAR was invited by FINEP to be

operational agent of PRIME (First Innovative

Business Program), and has been

responsible for selecting participating

companies up to the release of resources,

follow up, evaluation and cost accounting.

75 BUSINESSES BENEFITED IN

THESE AREAS:

AGRICULTURE LIVESTOCK

COMMERCE

FOOD INDUSTRY INFORMATION

COMMUNICATION

HEALTH EDUCATION

SPORTS

RECREATION

SCIENTIFIC ACTIVITIES

RESIDUE MANAGEMENT ARTS & CULTURE

FISHING INDUSTRY

A vision of the

future: To be the most efficient

entrepreneurship program

in Brazil in the generation

of Buyable Startups with ITC by 2016

CESAR.Labs 2.0 (2011)

An Evolution of the intra-

entrepreneurship model already practiced

at CESAR;

Concept inspired by the Lean Startup

philosophy which proposes a new business

management model for newly-born and

innovative businesses due to their extreme

uncertainty;

The goal is to focus on Buyable type of

businesses, i.e., those built to be bought by a

bigger business;

Beginning in 2014, the program will

be open to those interested outside

CESAR.

What are we

searching for?

INNOVATIVE projects

involving ITCs

The INDUSTRY is not as

important as the INNOVATION

content

IDEA

Do you Have an

IDEA

Do you Have an WHAT IS YOUR PLAN?

Eduardo Peixoto

eduardo.peixoto@cesar.org.br

+55 81 3425-4624