entertainment investigators
Post on 26-Feb-2016
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Entertainment Investigators
By: Andy McVoySean Moran
Grant BensonKyle HamiltonJohn Ninmann
Overview
The internet is the fastest growing technology known to man.
Communications have never been more efficient & accurate
Easy access to information has become commonplace with the internet
ENTERTAINMENT is apparent nearly everywhere!
Social Media Video
http://www.youtube.com/watch?v=sIFYPQjYhv8
Entertainment and Internet
5 Sectors of Entertainment Social Networking TV / Movies News Music Games
Social Networking Definition: Any website
designed to allow multiple users to publish content themselves. The information may be on any subject and may be for consumption by (potential) friends, mates, employers, employees, etc. The sites typically allow users to create a “profile” describing themselves and to exchange public or private messages and list other users or groups that they are connected to in some way (Dictionary.com)
Social Networking & Time Consumption
In the last year time spent on social networking sites has increased 98%!!!
October 2008 503.8 million minutes spent compared to October 2009 where 999.4 million minutes where spent! (Time Spent)
Social Networking & Time Consumption Cont.
Today, more time is spent on the internet with social networks than the use of email (Technology)
One in every 11 minutes online globally is accounted for by social networking and blogging sites.
Consumption Cont. How much time do
you think you spend on Twitter, MySpace or Facebook everyday?
The average person with a social networking profile dedicates 27 minutes of their day to social networking. (MarketingVox)
Social Networking & Information
In order to obtain statistics and measurable data I used an article from the journal Computers and Human Behavior
The sample consisted of 205 college students
73.6% allow anyone to access their social networking profiles
90.6% don’t include their phone numbers
90.6% don’t include their home address
74.8% included information about their personalities
What’s the big deal with Information?
If you place your phone number and / or home address you have a larger chance of being called by telemarketers and scam mails
Too much personal information can result in identity theft.
Email addresses can be sent spam and offers from companies relating to your interest s and personality traits.
Youth and Social Networks
Age with highest user activity.
Use it out of bordem
Believe its just like hanging out with your friends
All my friends are on it.
Because I was invited.
Communication & Social Networking
Social Networking allows instant easy communicate without a price.
Allows individuals to stay in touch with family members and friends that the user may not see too often.
Gives user the ability to create events to attend and groups to join.
Social Networking & Applications
Applications range from a variety of categories: Games Personality Tests Comparisons Character Tests Organization Humor Education
Facebook Application Stats.
More than 2 billion photos uploaded to the site each month
More than 14 million videos uploaded each month
More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week
More than 3 million events created each month
More than 45 million active user groups exist on the site
Top Applications of Facebook
Top Friends Fun Wall Super Wall Super Poke Video X Me iLike Movies Graffiti
History of Facebook Facebook was founded by
Mark Zuckergerg, a Harvard University Student in February 2004
By December 2004 Facebook had over 1 Million active users
Spring 2005 over 800 colleges have access to Facebook
September 2005 High Schools are granted access to Facebook
October 2005, International Networks are added as well as the picture application
May 2006 Facebook adds work networks
September 2006: Anyone can join Facebook
By the end of 2006 Facebook has more than 12 million active users
2007: over 100 different applications are added including marketplace and gifts (ECONOMIC)
October 2007: Microsoft take $240 Million equity stake in Facebook (ECONOMIC!)
Facebook now has 50 Million active users
History Cont. January 2008:
Facebook Co-sponsors (POLITICAL) the Presidential debates with ABC News
February: Facebook launches in (CULTURAL) Spanish and French
March: Facebook launches in German (CULTURAL) Privacy issues create
more security
April: Translation app. For 21 languages (CULTURAL). Facebook Chat
August: Over 100 Million active users
Jan 09: 150 Million active users
Feb 09: 175 Million active users
April 09: Over 200 Million active users
History Cont. 2 June 2009:
Facebook launches Facebook Usernames
July 2009: Over 250 million users
August 2009: Aquires FriendFeed
September 2009: Over 300 million users
Dating sites Increase in popularity• Easier to meet similar people online than in real life• More independence• Future interaction makes it easier to connect to people• More control over self-representation
Dutch study• Users mostly age 30-50• 43 percent of single-Internet users have visited a dating site• Online life similar to offline life
– The more extroverted a person is, the more friends they will make on the Internet
Forums and Groups
Forums First form of social interaction on the Internet Allow people to talk with others about any topic People form bonds from interaction with others Hidden identity allows people to be anonymous
Groups People can talk with people similar to them
Yahoo! Groups▪ Diehard Deems▪ Christian Republicans
Allow for people to join up in real life Activist organizations PETA
Concepts
Uses and gratification model People use sites for a purpose Members gain satisfaction from using sites
Information Personal identity Relationships
Identity Partly constructed by social groups we belong to Essentialist
Identity is natural Some groups based on natural characteristics
Non-essentialist Identity is socially constructed Social-networking sites construct people into social groups
Implications
Political Groups can organize for rallies Organize political activism Reiterate a person’s political ideals
Economic Dating Web sites earn money Donations for companies from group members
Cultural People visit groups with similar beliefs Maintain identity and cultural practices
MySpace: “A Place For Friends
-International online social networking service -Founded in July of 2003 by two men by the
names of Tom Anderson and Chris DeWolfe -Owned by Fox Interactive Media which is
owned by News Corporation -In June 2006, Myspace was the most popular
social networking site in the United States -In April 2008, Facebook surpassed Myspace in
popularity -Available in 15 different languages
Cultural -The social and cultural implications of MySpace
and other social networking sites are very broad
-MySpace is an outlet for self-expression -Users can personalize their pages with pictures,
music, art and blogs -Musicians use MySpace as a platform to reach a
broad and well-connected audience -Musicians often create a MySpace page to
interact with fans and promote shows and albums -The pages allow fans to write comments, blog
their ideas and sample music
What is Twitter?
What is it: a micro-blogging service that allows the user to create short messages or updates that are then received and read by fellow twitter users.
Twitter Brief History: *Created in 2006 by Jack Dorsey, now backed
by a team of 29 employees *Currently 3rd most used social networking
service *Collects personal identification information
from all users and distributes information amongst third parties. *Used to disperse information quickly from
news sources, personal opinions, advertising and in times of emergency.
Twitter Terms to know: Tweet: text post that consists of up to 140
characters. Followers: those that read other users
tweets (you can be a follower of many different twitter users)
Twitter profile page: page where all of a user’s tweets are displayed
Circle of friends: a restricted group of people that is allowed to view a specific user’s tweets.
Twittersphere: twitter users
Why so popular so quickly?
For major corporations twitter serves as an advertising and public relations medium
Everyday people can intimately follow the lives of public officials, celebrities
Feeds current generations need for constant social connection and stimulation
Medium of messaging that can be accessed by anyone with internet connection
If choosing to ignore twitter, left behind in competitive consuming of up-to-the minute information.
Soft News
Soft News is media information and news but furthermore has a large entertainment role which is designed to increase ratings.
Media companies, infotainment sites, and news broadcast pundits have all found a place on the Internet.
Infotainment sites and broadcast pundits are entertainment based sometimes though these sources are conceived as newsworthy.
Infotainment Sites
Hard News V.S. Soft News Sometimes overshadow each other.
Example: Michael Jackson Response to medias indulgence
leads us further into soft news.Example: Peter King
http://www.youtube.com/watch?v=2RmneMDZlWQ
News Broadcast Pundits
Broadcast Pundits have a bias.Example: Bill O’Reilly
More Entertaining than Newsworthy.Example: Larry King Live
http://www.youtube.com/watch?v=Nc-AXuDdsIs
Soft News Value to Society Without Soft News regular news
would be boring. Hard News can be upsetting.
Examples: Iraq and Katrina Soft News brings lighter side to
news. There should be balance.
Digital Era
Prior to the digital era many people’s source for information was T.V..
Internet is now the main source for information.
Achieving a balance will be difficult.Example: T.V. formatted for
balance. The Individual’s choice can be
corrupted by media sites.Example: MySpace
Entertainment & Internet?
All in all, there is no argument that the entertainment industry hasn’t had its influence on the internet
Some aspects may be better than others (easy access to news and connecting with friends)
Some aspects may not necessarily be beneficial to everybody (online advertising / time consumption)
All we can say is that entertainment is here to stay whether we like it or not. Whether it is bad or good for our society really depends on the individual. The answer is ultimately your opinion
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