enterprise data world 2016 | fibo extension to schema.org | seo

Christopher ReganRichard Wallis

FIBO & SCHEMA.ORG

Data Liberate – Richard WallisIndependent Consultant, Evangelist & FounderData Liberate

Working With:• Google – Schema.org vocabulary, site, extensions and documentation• OCLC - Global library cooperative • FIBO – Financial Industry Business Ontology

W3C Community Groups• Schema Bib Extend (Chair)

• Schema.org for bibliographic data• bib.schema.org

• Schema Architypes (Chair)• Financial Industry Business Ontology – fibo.schema.org • Tourism Structured Web Data (Co-Chair)• Schema Course Extension

Caliber Media Group – Chris ReganExecutive Director, DigitalCaliber Media GroupChristopher Regan assists with the EDMC’s FIBO extension for its

Schema.org initiative. His work within the field of web meta-data began

in 1995, with the Dublin Core Initiative, and he has since worked within

multiple industries including the financial industry, for clients such as

American Express, Citibank, Chase, Goldman Sachs, Brown &

Brown, Bank of the West, and Banc of California. Chris is a co-

founding member of the W3C’s FIBO, Tourism and Automotive

structured data working groups, and he is the Executive Director of

Caliber Media Group. Chris began working in digital marketing in 1994.

Introducing Schema.org

2● 2011 ●

June

Introducing Schema.org

• [Linked Data] Vocabulary• RDF (triples)• URIs / string values• Types / Properties / Enumerations• “Not strongly typed”

– Range Includes / Domain Includes• Three serializations

– Microdata, RDFa, JSON-LD• A web vocabulary to describe stuff!

Family Tree of Schema.org Structured Data

Linked Data

<SGML>

The Web Conceived

● 1989●March

Tim Berners-Lee

Semantic Web Arrives● 2001 ●

MAY

“A Linked Data Web” – Introducing Linked Data

● 2009Feb

The Infamous Open Linked Data Cloud• Raw RDF• Many Vocabs• SPARQL

Impressive!But Useful?

Google Knowledge Graph

16● 2012

May

Google Knowledge Graph

Related Intities in a Graph

Bart Simpson

Nancy Cartwright

Dayton OhioDayton Aviation

Heritage National Park

Played By

Born In

Place of Interest

Sources for the Graph - Knowledge Graph

Knowledge Graph

Sources for the Graph - Knowledge Graph

Knowledge Graph

Knowledge PanelInfo BoxAnswer Box

Rich Snippets

Google Knowledge Graph – Google RankBrain

“As you know, we've been living in a RankBrain world for some time in Google. Recently there has been some coverage on it around Google not fully understanding it, as well as RankBrain not impacting crawling or replacing links.”

Sources for the Graph - Knowledge Graph

• Data embedded in website html- Microdata / RDFa / JSON-LD

• Harvested during normal web crawls• Under control of the [site] publisherKnowledge Graph

Motivation – Why Bother?

Motivation

How to make Schema.org work for you A story from the library

• Librarians …– Really understand their domain and their data– Good at cooperation

• Early Schema.org – Useful but not good enough• Form a W3C Community Group – Schema Bib Extend• Identified public data sharing use cases – Knowledge Graph• What can't you do with Schema as it is?• Fill in the gaps• Create real examples• Proposed enhancements to core vocabulary• Proposed more focused extension – bib.schema.org• A few iterations – 2 years

How to make Schema.org work for you

• Automotive– W3C Automotive Ontology Community Group– Some minor enhancements to Vehicle– auto.schema.org extension

• Medical – Early large addition to core vocabulary– Moving much of it to a health.schema.org extension

• Sports / News / TV & Radio– General additions to core vocabulary

Finance (FIBO) Proposal for Schema.org Core

Proposed New Types:• MonetaryAmount• FinancialProduct• BankAccount• DepositAccount• LoanOrCredit• PaymntCard• InvestmentOrDeposit• PaymentService• CurrencyConversionService

Finance (FIBO) Proposal for Schema.org Core

FIBO & Schema.org Today – Current Status

• Core Proposals– General enhancement for Schema.org– Foundation for FIBO extension– Targeted for Schema.org 2.3 – March/April 2016

• fibo.schema.org (1.0)– Financial/Banking focused extension– Next Schema.org release (2-3 months)– Initial focus: BrokerageAccount, InvestmentFund, MortgageLoan,

RepaymentSpecification, ExchangeRateSpecification, BankTransfer, … – Future enhancements

• External Extension – schema.fibo.org – Within industry extension terms

FIBO & Schema.org

• Schema.org – de facto web vocabulary – 12+ million domains– 30% of pages– What the search Engines are asking for!

• Finance / Banking [was] poorly represented

• FIBO initiatives ensuring visibility

• Enabling practical application

• FIBO core proposals + fibo.schema.org – Integral to the Knowledge Graphs– Core to the new [direct access] web– Marketing directly to where the users are

Wikipedia

BNP Paribas

FreeBase

Wikidata

Live Examples

Banc of CaliforniaBank of the WestBanc Home LoansCita InsuraneNuVision Community BankAnd, more…

The Launch of a Global Consortium

Focused expertise and experiencemaking the Financial Industry visible

in the Structured Web Data World of Knowledge Graphs…

Caliber Media GroupNorth America

Christopher Regan

Data LiberateGreat Britain

Richard Wallis

MakoLabEurope

Mirek Sopek