ent- niks ppt
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SCHOOL IS IN
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Entreprenuers Background
Forty-three-year old Venkatesh
Chandrasekaran is head, R&D (automotive),
Mahindra Satyam
He also heads an important CII committee
on the proposed Chennai Aero Park
Chandrasekaran wants to build and run 6,000
state-of-the-art schools in rural India over the
next 10 years. Thats about 10 each in 600
districts.
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The vehicle for his ambitious plan is Schools forIndia (or S4I), a not-for-profit charitableorganisation
The Trust also aims to sponsor the education,food and uniforms of those who need them
An S4I document says it will target the bottom-most 2% of the population in terms of economic
status.
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Idea of School
The inspiration for S4I came in 2004 whenChandrasekaran visited a village in Thiruvannamalai,Tamil Nadu, and was appalled by the condition of a
school there. And, thats exactly where his firstschool will come up.
The virtual model suggests the school will havehorizontal buildings, almost B-schoolish in
appearance, on a well-landscaped area of 20 acresincluding a playground and an amphitheatre.
The schools will run three shifts (with 1,000students in each), another novelty.
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Chandrasekarans modus operandi is to creategroups in each district of the country that will takeoperational responsibilities for putting up schools
About 150 active members are now withChandrasekaran on this project
Another 1,200 volunteers help him out withsecondary research and data gathering when
required Chandrasekaran promote his pet theme, not just
via seminars but also through novel means likecycle rallies
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The bill for this venture could run to over Rs
60,000 crore
Chandrasekaran is banking on top corporates
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Walking OnWater
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Walk In Water
Mission To help people living close to rivers
cope with floods.
Benefits Many riparian communities are
better equipped to face floods, having built
infrastructure to protect lives and grain during
inundation
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Introduction
The 30 or so kids gathered at the village square in Kakori Kata Pabna
village on Assams Majuli island sing these words (in Assamese) with
gusto
They know these tenets are key to survival in the flood-prone area.
Majuli, the worlds largest inhabited riverine island, is situated in the
middle of the mighty Bramhaputra
For years, floods have wrecked its peoples lives and property
Official records state Majulis landmass has shrunk by half over the last
100 years. And Kakori Kata Pabna is among its 62 most vulnerable
villages.
Having dealt with the danger of floods, its lyrics go on to educate the
people on the importance of maintaining good health, advocating
measures like filtering and boiling water and washing hands and feet.
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The organisation is helping Assams ripariancommunities overcome the devastationcaused by floods and take preventivemeasures.
Popularly known as Guruji, this electrical
engineer from IIT Delhi has worked with thepeople of the Bramhaputra river basin forover two decades.
Sensitising the kids to hygiene factors is partof Rural Volunteer Centres philosophy ofco-existence with floods.
The idea, says Ravindranath, is to educatethe people to live with floods and reducethe risk on life and property.
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Strategy of RVC
The cornerstone of RVCs strategy is to keep the villagersmentally and physically ready to face floods through self-help groups.
The Duryog Pratirodh Samiti (Disaster Preparedness
Committee) in each village provides special flood-relieftraining to groups of village youth.
Train others in the village, including women and kids, indisaster-mitigation strategies.
The growing network of volunteers from different villages
keeps close tabs on the water level and sounds the alert incase of flash floods.
In all, there are 6,000 RVC volunteers spread over theBramhaputras 800 km passage through India. They alertdownstream regions on the possibility of floods
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The Dhemaji district of North Assam, another flood-ravaged region where RVC has been active for manyyears has gone a step further. It is now focusing oncreating new and alternative livelihoods for people,
such as pig-breeding. High on Ravindranaths agenda is making flood relief
and disaster management part of the local schoolsyllabus.
A disaster preparedness committee for kids is also inthe offering at Kakori Kata Pabna.
Ravindranath is constantly looking for leaders amongthe children who can help institutionalise themovement
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Empower TheMaggots
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Empower The Magots
Mission Involve community participation in
disposing organic waste.
Benefits Clusters of users from a community
are now participating in solid waste
management. Daily Dump sells over 100
teracotta composters every month.
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Background ofEntreprenuer
Poonam Bir Kasturi as a character from Middle Earth,the world made famous in JRR Tolkiens The Lord of TheRings.
Founder of Daily Dump, she sits cosy before an AppleMacBook Pro at her office in Indiranagar in Bangalore.
Her venture generated Rs 22 lakh last year, mostly byselling terracotta products that compost domesticwaste.
The Daily Dump office is burrowed 12 feet beneathKasturis house, connected by an outside stairway
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Idea of Business
If the surroundings are wet, you get lots ofthem, Kasturi says, excited. They are alive, asquirming mass that comes out at night.
At one point during the rains, I had maggotsall over my house. It freaked out my family. Ifelt, I have to figure out what these maggotscan do, and build an eco-system around that,she recalls her initiation into the world of solidwaste management, in 2005.
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Daily Dump
Daily Dump now produces about 150
terracota composters every month.
In essence, this business is about nurturingarmies of black soldier-fly maggots.
Daily Dump has created clones of
entrepreneurs-cum-users like her across India
who sell composters and build their own
networks
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Process
A kambha comprises three tiers of pots, each of which have tinypores for some air movement
Users buy a large three-tier kambha to store organic waste fromtheir houses, and this is ideal for a family of four.
The bottom-most pot is left empty, filled with dry leaves.
The top tier is where a user puts fresh waste everyday, only afterensuring there is no plastic material and hard objects with it. It hasto be separated. The segregation is critical for the waste to beorganic.
Once the waste (typically, residue of kitchen waste) is filled up in
the top-most pot, it is moved to the middle-tier for composting. Bynow, the maggots are acting most efficiently.
The middle pot of the kambha now moves to the top for moredumps, which have to be stirred regularly.
In time, the remains of the second pot turn into fertile soil, for usein lawns and gardens. It is a second life for domestic waste.
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Current Status
In four years, Kasturi has 15 clonesin India that source her composterdesigns from the Daily Dumpwebsite, and sell the terracotta
products. There is also one clone each in
Chile, Brazil and Florida.
There are instances of user-developed designs too, as oneAurangabad businessman hasshown. He wants to create arotating composter, and partnerKasturi in designing it.
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Competitors
Nirmal ofExnora has also embarked on a
Daily Dump-like model: a concept called
home beautifiers who cultivate composting
practices in households.
Each home-beautifier handles 10 houses,
visiting each to help them segregate organic
waste from metal, plastics and other non-
biodegradable products.
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About Daily Dump
Daily Dump seeks to double production to 300composters per month.
But the market for it is still not there, mostly becausepeople are reluctant to handle waste.
Currently, it draws 80% revenue from terracottaproducts like kambhas, 10% from services (installation,after-sales, etc.), and the last 10% from otherawareness products that are published for children anddifferent types of users.
Kasturi has been able to plough back margins intobusiness to sustain it. From Rs 2 lakh in the first year,fiscal year 2010 generated Rs 22 lakh.
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In a workshop for kabaadiwallahs, Daily Dump
invited 35 of them within a radius of 2 km
around the Indiranagar locality.
Twelve turned up, and a third of them showed
interest in rebadging themselves as Green
Warriors.
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Fairer Deal
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Fairer Deal
Mission To ensure social, economic and
environmentally fair trade practices for poor
and marginalized producers.
Benefits Producers can tap into a national
network of fair trade trainers, and also build
stronger links with European and Indian fair
trade businesses.
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Fair Trade Forum
The Fair Trade Forum, an international platformthat is trying to fix labor issues
In the 10 years since its Indian chapter was
established in 2000, Fair Trade Forum-India (FTFI)has become a national network comprising 75member partners
It works in close coordination with theNetherlands-based World Fair Trade Organisation
(WFTO) and WFTO-Asia Through its members, FTFI betters the lives of
100,000 grassroots producers, including artisansand farmers.
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FTFI, in turn, provides the producers with a nationalnetwork of fair trade trainers, a fair trade tool kit formonitoring progress, support and training, access toinformation about fair trade markets and stronger linkswith European and Indian fair trade businesses
It also works with members to build their capacities
The long-term objective is to create a collective fairtrade identity in the market
Tara Projects, an FTFI member, creates sustainable
livelihood options for artisans and producers, chiefly ofjewellery and handicrafts, in northern India
Moon Sharma, also secretary of FTFI, has beenrunning the NGO for over 20 years now
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How to become member of FTFI
An organization needs to bea micro or small enterprise(MSE) committed to thecause of alleviating poverty
Or be an intermediatemarketing organization thatsupports pro-poor producergroups
It must be export-ready aswell
FTFI runs entry audits beforeletting in firms
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Looking Great,Feeling Good
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Looking Great, Feeling Good
Mission To promote fair trade cotton among
Indian retailers.
Benefits The retailers are assured they arebuying eco-friendly cotton, while the farmers
find it easier to sell their product, and get a
good price.
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About the Business
The ultimate goal of Seth Petchers, the US-bornCEO of the not-for-profit Shop for Change, is tousher in a fair trade retail revolution in India.
He set up Shop for Change in Mumbai in 2007 toempower farmers and artisans through fair trade
It is funded by the European Union and twoNetherlands-based fair trade supporters, ICCOand Hivos.
It not only certifies farmer organizations as fairtrade practitioners but also works as anintermediary between them and retail houses.
Petchers began his career in 1997 with Transfair,which played a key role in getting fair trade coffeeon the shelves of retail giants like Starbucks andWalmart.
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Petchers first retail breakthrough came last year, a collaboration with
fashion designer Anita Dongre for her label AND. Dongre launched a
collection of clothes made of Shop for Change fair trade cotton in all her
70 stores in the country.
Shop for Changes first co-branded effort proved a hit. Dongre, wholaunched her collection with 20,000 metres of fair trade cotton, has upped
her order to 80,000 metres.
Petchers is also partnering with Bangalore-based Mother Earth, which has
five stores selling ethically manufactured apparel, home dcor and foods,
to launch a line of fair trade cotton printed T-shirts.
Earlier, he had tied up with farmer organisations such as Chetna Organics
and Zameen Organics in Hyderabad, and Agro Cell in Gujarat.
He has signed on model-actor Gul Panag as a brand ambassador and
is looking at selling fair trade handicrafts and food products as well.
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DreamWeavers
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Dream Weavers
Mission Village development, create a
handloom business in the tribal villages.
Benefits
E
conomic empowerment to women;create self-reliant weavers who manage their
own business
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About the Entreprenuer
Daisy Bramha and her daughter share a dream.
My daughter wants to take up computer training
and a beauticians course after her Class X
exams, says the proud mother, a tribal weaver
who works in the Rowmari village ofLower
Assams Chirang district, about 10 km from the
well-known refinery town of Bongaigaon. Daisy, who works as a part-time weaver from
home and earns up to Rs 2,500 a month
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About the Business
In the heart of the Bodo tribal belt in Rowmari,20 women who used to work as maids inneighbouring towns and cities now train to be
weavers After completing a four-month training course
in the Rowmari campus of The ANT (The ActionNortheast Trust), a voluntary organizationactive in the Chirang district
260 girls have been given this training over thelast four years
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Business Model
In 2002, The ANT helped set up Aagor DaagraAfad, an all-women weavers society thatmanages the production schedules, sourcing ofraw material as well as finances of its weavers
Women weavers are the executive committeemembers and trustees of the society
For market linkages, leading suppliers such asFabIndia and the Future Group have been roped
in. Products are also sold at The ANTs own retail
store in Bangalore.
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Kaul and Liang started off theweaving outfit in 2002 with acapital outlay of Rs 1 lakh,borrowed from friends and
relatives. Initially, the duo, along with the
designers, had to cycle fromvillage to village to give weaversthe raw material and designs,
and then go back to collect thefinished products.
Sales zoomed from Rs 2.5 lakh in2002 to Rs 80 lakh in 2007-08
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Banks and some charitable institutions
pitched in with working capital loans. There
was a visible impact on the day-to-day lives of
the 120-odd women weavers
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Gains Unlimited
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Gains Unlimited
Mission To group small farmers into
companies, achieve process volumes and
scale, and integrate with markets.
Benefits Better returns for produce, greater
confidence, and spread of well-being.
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About the Entreprenuer
EM Koshy detests the empire buildingproclivities of do-gooders in the NGO sector
He presides over an NGO himselfthe Delhi-
based Agriculture and Organic Farming Group(AOFG India
Koshy is onto a game-changing initiative
He wants to empower the farmers he is working
with, and make them partners and shareholders,in a series of private limited companies he ispromoting, called the Farmers Limiteds.
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Business Model
Farmers as entities registered underthe Society Actlargely meant for non-profit institutionsand thenincorporate a private limited company,with these societies as members. Largenumbers could thus be accommodated.
Farmers come together as commoninterest groups of 20 eachinformalunregistered bodies much like theubiquitous self-help groups (SHGs).
Twenty-five such groups form a LocalCluster Association (LCA), which is
registered under the Society Act. At least 10 LCAs hold equity in
the private limited company along withthe promoters or investors.
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Problems Aroused
Organising and capacity building of farmers has been the biggestchallenge. AOFG wanted to float a bouquet of Farmers Limited anda requirement of Rs 5 crore was computed: Rs 50 lakh formarshaling farmers; Rs 2.5 crore for processing units andinfrastructure development; and Rs 2 crore as working capital. All
efforts at raising money from government departments, includingstate governments, came to naught.
On a visit to BioFach, the organic fair in Germany, in 2006, Koshymet Meindert Witvliet of Stichting . Koshy briefed Witvliet about hisfunding need and the concept of Farmers Limiteds.
Witvliet didnt promise anything and a disheartened Koshy returned
to India; only to find that SHGW had meanwhile credited 100,000to his account.
Koshy couldnt find anyone ready to provide capital for his idea inIndia, but found a supporter in Europe. From then on, the conceptgained momentum.
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Farmers Limiteds are beginning to attract grantfunds as well as commercial capital.
Rabo Bank sees great potential in these firms and
is extending grant money for capacity building. The Delhi branch of the Indian Overseas bank has
extended a credit line, of Rs 6 lakh each, to fourof Koshys Farmers Limited.
Over the last three years, Yes Bank has disbursedover Rs 20 crore as working capital loans, all ofwhich have been repaid
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Advantages to Farmers
The LCAs, as independent legal entities, pluginto various governmental schemes
Koshy is now focusing on four Farmers
Limited in Wayanadu, Kumily and Adimali.
The fourththe Western Ghat AgriculturalProducts Processing Co (Wapco)is taking
shape in the Kozhikode SE
Z. The farmer members earn over Rs 17 a kg for
the raw coffee purchased by the co, apremium over market rates
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