enrollment management - 2010 ncpn conference

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My presentation at the 2010 National Career Pathways Conference in Dallas, TX.

TRANSCRIPT

TodaToday is NOT…NOT…

http://www.flickr.com/photos/36041246@N00/3419197777/

http://oktechprep.blogspot.comhttp://oktechprep.blogspot.com

http://www.wordle.net

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“Strategic Enrollment Management is a C REHE S ECOMPREHENSIVE process designed to help n instit tion to chie e nd m int inhelp an institution to achieve and maintain the optimum RECRUITMENTpRETENTION and graduation rates of students where ‘optimum’ is defined within the academic context of the institutioninstitution.

as such SEM is an INSTITUTION WIDE PR CESSPROCESS that embraces virtually every aspect of an institutions function andaspect of an institutions function and culture.”

Michael Dolence

http://www.flickr.com/photos/mag3737/1280363913/

doptimum recruitment retention and graduation rates with successfulgraduation rates with successful COLLEGE AND CAREER TRANSITIONS

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http://www.flickr.com/photos/50906336@N00/2896787167/http://www.flickr.com/photos/dalelane/3089962561/

NOTNOT..

NOTNOT.... a quick fix.. a quick fix

NOTNOT.... solely a.. solely a

structurestructure

NOTNOT.... separate.. separate

http://www.flickr.com/photos/raptortheangel/3598899038/

MarketingE ll t M tMarketingEnrollment Management

BRANDBRAND

http://en.wikipedia.org/wiki/File:Branding_irons-D t h K d k j

“For the students who are unable to meet the rigor of the program, we are forming a p g , gpartnership with the local career tech facility to transfer career tech facility to transfer those students to their center f t i i i th t h i l for training in the technical career paths within the engineering field.”

http://www.flickr.com/photos/stephengg/2950588076/in/photostream/http://www.flickr.com/photos/stephengg/2950579662/in/photostream/

Televisionhttp://www.flickr.com/photos/dailyinvention/497294952/

Radiohttp://www.flickr.com/photos/alyoung/2947098693/

Newspaperhttp://en.wikipedia.org/wiki/File:NYTimes-Page1-11-11-1918.jpg

p p

Marqueeqhttp://www.flickr.com/photos/okcareertech/3276842342/

http://www.flickr.com/photos/joeltelling/292642699/

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Your Website

award assembly certificatey

Your Your

marketing E ll t M tmarketing

tips

Enrollment Management

tips

RECRUITMENTE ll t M tRECRUITMENTEnrollment Management

http://www.flickr.com/photos/stuckincustoms/3062139585/

They’ll Comehttp://www.flickr.com/photos/rightee/4356950/

y

Butts in Seats http://www.flickr.com/photos/airport/6550520

Shotgunhttp://www.flickr.com/photos/gavatron/213511789/

g

Enrollment Funnel

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RelationshipsRelationshipshttp://www.flickr.com/photos/aidan_jones/1234618279/

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8th Gradehttp://www.flickr.com/photos/lwr/2455274070/

Younger?ghttp://www.flickr.com/photos/lwr/3318133839/

Outdoor Classroomhttp://www.flickr.com/photos/gmeador/3301619812/

Year Round Recruitmenthttp://www.flickr.com/photos/pieterouwerkerk/698594611/

http://www.flickr.com/photos/flatcat/3555774083/

Pizza Partyyhttp://www.flickr.com/photos/57231735@N00/201482385/

College Tailgateg ghttp://www.flickr.com/photos/hectoralejandro/3960493970/

College Road Tripg phttp://www.flickr.com/photos/limonada/271362993/

Office Locationhttp://www.flickr.com/photos/ranopamas/199518706/

Parentshttp://www.flickr.com/photos/usarmyafrica/3749255344/

Student Organizationsg

Diversityy

ApplyApplyNowNow

Online Applicationpp

Not an Online Application

Datahttp://www.flickr.com/photos/grytr/296878046/

RelationshipsRelationshipshttp://www.flickr.com/photos/aidan_jones/1234618279/

Your Your

Recruitment E ll t M tRecruitment

tips

Enrollment Management

tips

RETENTIONE ll t M tRETENTIONEnrollment Management

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Boredomhttp://www.flickr.com/photos/scragz/91147636/

Attendancehttp://www.flickr.com/photos/booleansplit/3510951967/

Graduation Rateshttp://www.flickr.com/photos/benryip/505420846/

Right Butts in Seats ghttp://www.flickr.com/photos/airport/6550520

Datahttp://www.flickr.com/photos/grytr/296878046/

Your Your

Retention E ll t M tRetention

tips

Enrollment Management

tips

TRANSITIONE ll t M tTRANSITIONEnrollment Management

4 %40.3%4

The College Completion Agenda

12/3612/36/

The College Completion Agenda

“National studies indicate that National studies indicate that the more degree holders there

i t t th hi h th are in a state, the higher the states per capita income.”

Employment Outcomes Reports, OSRHE

30 3%30.3%

The College Completion Agenda

45 h45th

The College Completion Agenda

• Percentage point increase in the supply of college graduates raisescollege graduates raises. . .– high school drop-outs’ wages by 1.9%– high school graduates’ wages 1.6%– college graduates wages by 0.4%college graduates wages by 0.4%

Journal of EconometricsEnrico Moretti, Dept of Economics, UCLA

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High $24 900 $6 600 $31 500High School $24,900 $6,600 $31,500

Associate $31,500 $9,100 $40,600

The Benefits of Higher Education for Individuals and Society 2007College Board

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College Culturehttp://www.flickr.com/photos/freefoto/3575725815/

g

Associate of Applied ScienceppBachelor of Applied Technology

Earn a transcript!!!p

Transferability of coursesyhttp://www.flickr.com/photos/lwr/6264981

Permanent Academic Recordhttp://www.flickr.com/photos/toofarnorth/3752700855/

$8 Credit Hourhttp://www.flickr.com/photos/lwr/2455274070/

$

Traditional CTETraditional CTE

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Bio‐TechnologyBio Technology

Bio‐MedicalBio Medical

Pre‐EngineeringPre Engineering

Career Services

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Datahttp://www.flickr.com/photos/grytr/296878046/

Your Your

transition E ll t M ttransition

tips

Enrollment Management

tips

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Enrollment Management Planghttp://www.flickr.com/photos/cornelluniversitylibrary/3610703263/

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Q tiQuestionshttp://www.flickr.com/photos/valeriebb/3006348550/

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E l ti nEvaluation

J L Z i kJeremy L. Zweiacker405.743.6881/jzwei@okcareertech.org

http://oktechprep.blogspot.com

All pictures are copyright of the original author or licensor. Pictures were obtained through http://www.flickr.com through a Creative Commons license. Pictures have been attributed back to the original author via a glink at the bottom right hand of each slide.

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