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Enrollment Management Conducted
within a Distinctly Christian Worldview
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A few definitions..
Enrollment Management
Recruiting with the goal of enrollment
Retaining with the goal of graduation/completion
Christian Worldview (Biblical Worldview)
This is the framework of beliefs, values, and ideas based on Scripture that shape how we view and interact with those around us.
Can include:
Origin of universe
Origin of man
Sinfulness of man
Salvation
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Purpose of enrollment management
1. Engage students in our mission
1. right students
2. right time
3. right fit
4. right reasons
2. Ensure the viability of our organizations so that we
can accomplish our mission
Is balance ever a challenge here?
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Principles for Enrollment Management as a Christian
Our values should translate to our actions
Honesty/Transparency
Concern for those we serve
Education is not just about the credential though that
is important
Formation of individual to better love and serve God
Requires fit of student and family with mission and
setting
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Developing your Enrollment Management Plan
Start with your mission
Changes should be rare
Embraced by highest level of leadership and staff
Should answer the what and who questions
May touch on the how
All that you do should be measured against mission
fulfillment
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Corban University
Educating Christians who will make a
difference in the world for Jesus Christ
What?
Who?
How?
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Understand your values and philosophy
Are you missional or discipleship based?
Influences who you enroll
Influences how you carry out your mission
Is class size important to you?
Is interaction between teachers and students
important?
The role of extracurricular activities in your school?
Developing your Enrollment Management Plan
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Developing your Enrollment Management Plan
Must be able to clearly articulate the value you bring to
your students.
Are you using language that your target audience can
understand?
Ex. change in how we ask certain questions.
Are the values you offer things that your constituency want
or need?
Do we always want what we need?
How do we honestly and truthfully communicate the value of
Christian education?
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Developing your Enrollment Management Plan
Enrolling Students is easier when there is alignment of Values
School
Mission
School
Values/Value
Needs of
Family
Family
Values
Enrolled Student
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Examples of Value
Tangible
Class size
School environment
Buildings
Activities
Intangible
Philosophy of education
Outcomes desired
School Environment
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Developing your Enrollment Management Plan
What is happening within your constituency
Changing demographics
Economic reality
What do parents value or want for their kids?
Religious education/environment
Learning environment
Amenities
Prep for college
https://www.ministrymagazine.org/archive/2006/04/christian-education-its-role-in-the-gospel-commission.html
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Developing your Enrollment Management Plan
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Developing your Enrollment Management Plan
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Developing your Enrollment Management Plan
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Developing your Enrollment Management Plan
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http://nces.ed.gov/pubs2014/2014051.pdf
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http://nces.ed.gov/pubs2014/2014051.pdf
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Church attendance http://www.huffingtonpost.com/2015/02/18/states-weekly-religious-service-attendance_n_6706830.html
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http://www.oregonlive.com/mapes/index.ssf/2013/02/oregon_not_quite_most_unchurch.html
Here's Gallup's ranking of the least religious states: (2013)
State....................................% Very religious
1. Vermont.......................19%
2. New Hampshire...........23%
3. Maine...........................24%
4. Massachusetts.............27%
5. Rhode Island................29%
5. Oregon.........................29%
7. Nevada.........................31%
7. Hawaii...........................31%
7. Alaska...........................31%
7. Connecticut...................31%
7. Washington...................31%
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Developing your Enrollment Management Plan
Building your Enrollment Plan
Mission statement and Motto/tagline
Understand & Articulate Values
Set Enrollment Goals
Understand your constituency
Understand your environment (demographics)
Know your capacity
Classroom
Staff
Systems/Processes
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Developing your Enrollment Management Plan
Learn from your success
What has been the best source for new students in the past
two years?
Organic
Non-organic
What are the best ways to connect with families of
prospective students?
Should you advertise? If so, where?
What about digital media?
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Developing your Enrollment Management PlanWhat is God calling you to do?
God's work done in God's way will never lack God's supply.
Hudson Taylor
James Hudson Taylor
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Developing your Enrollment Management Plan
Are you keeping them? (Retention/Student Persistence)
If not - do you know why?
What are you doing to identify early those who will
not/cannot stay?
How does your graduation rate compare with other schools
your students may consider?
How do your test scores compare with other schools in the
area?
How many of you students graduate and move to post-
secondary education?
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Developing your Enrollment Management Plan
Why is Student Persistence Important
If students do not stay our missional outcomes are limited
Student failure can be difficult
Can occur for a variety of reasons
School must own what they can and hold students/families
accountable
Not persisting costs students & their families
Time
Money
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Developing your Enrollment Management Plan Factors that enhance retention
Connectedness with teachers
Clear goals and tools reach those goals
Appropriate level of academic challenge
Involvement in extracurricular activities
Socially connected students
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The importance of fit
Values & Culture
Feel of a school
Ability to afford
Willingness to pay
Developing your Enrollment Management Plan
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Questions?
Contact info
Chris Vetter
Corban University
cvetter@corban.edu
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