enrg marketing plan_presentation_linkedin
Post on 08-Aug-2015
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Consumers began to avoid buying sports drinks because
it is a relatively expensive product and this meant that
many looked for more affordable alternatives.
Euromonitor, 2014
STRENGTH WEAKNESS
Novelty
Portability
Low-Cost
Natural Ingredients
Environmentally Friendly
Low Brand Recognition
Limited Financial Resources
Limited Product Portfolio
Limited Geographic Presence
OPPORTUNITIES
THREAT
Good Internet Infrastructure and
Usage
Growing Mobile Technology Adoption
Health Oriented Customers
Growing Customer Demands for Affordable
Alternatives
Incumbent
Customer preference of Ready-to-Drink
products
Core customers are apathetic about
unhealthy nature of energy drinks
High marketing cost
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