enl101- rg 3-movies final version
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Watching Movies-Television or
Cinema
Research Group 3
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Group Members
HaziqZamri
EzadHafiz
GroupLeader
Xian
SyarahAlya
HaziqRosli
Sarah
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ResearchProject
Group 3Watching movies: Television Vs Cinema
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Selection of Research
Topic 1st choice - Hobbies and their
influence 2nd choice - Watching movies:
Television Vs Cinema 3 rd choice Sporting activities of
male students
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Preparation of ResearchQuestions
1.What draws an AUP student to watch a movie on TV or in a cinema?2.How much is an AUP student willing to pay to watch a movie on TVor in a cinema?3.How does the movie genre affect whether an AUP student watches a
movie on TV or in a cinema?4.Would an AUP student wait for a movie to come out on TV or go tothe cinema upon release?(X)5.How does the AUP students age affect the preference of watching amovie on TV or in a cinema?
6.How does peer pressure affect an AUP students choice of watching amovie on TV or in a cinema?
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2.How much is an AUP student willing to pay to watch a movieon TV or in a cinema?
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3.How does the movie genre affect whether an AUP studentwatches a movie on TV or in a cinema?
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5.How does peer pressure affect an AUP students choice of
watching a movie on TV or in a cinema?
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Preparation of Questionnaire(1) Which medium would you prefer watching a movie on?
(2) What is the main reason for your choice above?(3) How often do you watch a movie?
(4) What are you willing to spend for the best movie experience?(5) How much are you willing to spend for a movie?
(6) What movie genre do you generally watch?(7) Which genre affects your preference of medium to watchmovies?
(8) How often do you watch a movie at the cinema at the age of:(9) How often do you watch a movie on television at the age of:(10) What was your biggest obstacle to watch a movie on yourpreferred medium when you were: Below 12
Below 17Above 17
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(11) When watching a movie, you
(12) Who do you prefer watching a movie with?(13) How do you rate peer pressure as an influence to your medium
for watching movies?(14) State the reason for your choice above
Watch aloneWatch with company
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Sampling and
Surveys
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Questionnaire
Form
Distribute
Collect
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Selective ways Random AUP students 10 male students and 10 female students were chosen
equally
Respondents
10 male students
10 female studentsAll AUP students
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Place of Distribution Bakery concourse Student station concourse Multi-Purpose Hall
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Distribution of
questionnaire Total of 25 questionnaire Distribute to 12 male respondents and 13 female
respondents The final result was that only 20 responses were useful
for this research 20 final responses were chosen equally from 10 male
respondents and 10 female respondents.
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Problems whiledistributing
There were no major problems Faced minor problems such as :
o Respondents didnt fill in all questions in the the questionnaire o Respondents fill in the options more than were asked
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Resources
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Rejected Resources Title : Astroview Author : Lea Publisher : Times Offset (M) Sdn Bhd
Year : 2014
Title : What Hi-Fi Sound and Vision Awards 2012 Author : Simon Lucas Publisher : Haymarket Media Group Year : 2012
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Title: Movies and American society Author: Steven J. Ross. Publisher: Hoboken : John Wiley & Sons Inc., 2014.
Year: 2014
Title : Empire Author : Mark Dinning Publisher : Empire Magazine Year : 2013
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Chosen Resources
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Magazine Magazine Title: Stop Saying That TV Is Better Than Movies
These Days Author: David Haglund
Publisher: Slate Magazine Year: 2013 Research TV better then cinema ( 10 simple reasons )
DAVID HAGLUND David Haglund is a senior editor at Slate . He runs Brow Beat ,Slate 's culture
magazine.
http://www.slate.com/authors.david_haglund.htmlhttp://www.slate.com/blogs/browbeat.htmlhttp://www.slate.com/blogs/browbeat.htmlhttp://www.slate.com/blogs/browbeat.htmlhttp://www.slate.com/authors.david_haglund.htmlhttp://www.slate.com/authors.david_haglund.htmlhttp://www.slate.com/articles/arts/culturebox/2013/07/stop_saying_that_tv_is_better_than_movies_these_days.html -
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Magazine Title: The Main Reason TV Is Now Better Than Movies
Author: Gavin Polone Publisher: Vulture
Year: 2012 Nine Year Old Girl - Watch a movie in TV
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Journal Title: A Cultural Approach to Television Genre Theory Author: Jason Mittell Publisher: Cinema Journal 40, No. 3, Spring Year: 2012 The genre surpass the limits of media text and function
within industry, audience and cultural practices
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Books
Books
Title: Streaming : movies, media, and instant access Author: Wheeler Winston Dixon Publisher: Lexington, Kentucky : University Press of
Kentucky,
Year: 2013 Describes Watching movie in TV is more convenient.
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Newspaper Title :Television Vs Cinema : A battle of the screens Author : Ann Marie Chandy
Publisher : The Star Year : 2014 Why Marie chooses TV as her favorite medium
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f h
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Process of ResearchAnalysis
Target Group Questionnaires
GraphsResult
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Reasons for Cinema Reason for Cinema
Ambiance
Sound EffectsEarly screening
Large Screen20%
16%
44%
20%
RQ 1
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Spending at the cinemaSpending for a movie
2D
3D
IMAX
Suite
25%
25%
35%
15%
RQ 2
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Spending on televisionSpending for a movie
Home theater system
Blu-ray
Standard definition
High definition
25%
10%
25%
40%
RQ 2
Eff f G f W hi
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Effect of Genre for WatchingMovies in the Cinema
0
2
4
6
8
10
12
A c t
i o n
A d v e n t u r e
C o m e
d y
C r i m e
F a n t a s y
H o r r o r
A n i m a t
i o n
M y s t e r y
R o m a n c e
T h r i l l e r
S c i e n c e
f i c t i o n
D o c u m e n t a r y
D r a m a
M u s i c a
l
Typical genre watched by respondents
Genre watched in thecinema
We can concludethat some genrehave a slight effecton preferences ofmedium.
RQ 3
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Age Factor for Cinema
0
2
4
6
810
12
14
16
Below 12 Below 17 Above 17
Often
Moderate
Rarely
RQ 4
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Age Factor for Television
0
2
4
6
8
10
12
14
Below 12 Below 17 Above 17
Often
Moderate
Rarely
RQ 4
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Friends (17)
Alone
(2)Partner
(20)Family Members
(7)
RQ 5
Whodo youwatchmovieswith?
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Analysis of Data
0
2
4
6
8
10
12
14
16
Medium Preference
Cinema
Television
The preferredmedium ofwatching is
Cinema!!
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Interpretation of Data
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RQ 1What draws an AUP student to watch a movie on TV or ina cinema?
WHY? To see which medium is more popular, TV orCinema
SUMMARY- Cinema is the more popular choice
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RQ 3How does the movie genre affect whether an AUP studentwatches a movie on TV or in a cinema?
WHY? Based on discussions with group members, weargued that some genres are preferred to watch in theeither the cinema or television
SUMMARY-Movie genres such as action and horror arepreferred to be watched in the cinema
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RQ 5 How does peer pressure affect an AUP students choice
of watching a movie on TV or in a cinema?
WHY? This question was formed because we believethat each person has a different opinion
SUMMARY-Most people say peer pressure
S f R h
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Summary of ResearchProject
Selectionof
ResearchTopic
Formingthe
ResearchQuestions
FindingResources
Forming theQuestionnaire
Distributing theQuestionnaires
Reviewing theResources
Interpretation ofData
P i f h
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Preparation for thepresentation
Divided thepresentation to
6 parts
Assignedspeakers to
each part
Prepared thecontents for the
presentation
Made the slidesRehearsedPRESENT
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Methodology August 21 st 2014, 1 st meeting
o Selection of leadero Chose one topic out of 3 narrowed down topics from 25 given topics
August 25 th 2014, 2 nd meetingo Discussion of research questionso Chose a target group and proposed possible questionnaire questions
September 2 nd 2014, 3 rd meetingo Development of possible questions for questionnaireo Confirmation of the questions for questionnaire
14 questions were crafted
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September 15 th 2014, 4 th meetingo Assembled our list of resources and eliminate unrelated sourceso Linked the resources to research questions
September 27th
2014, 5th
meetingo Discussed about review of resourceso Delegated the tasks
September 30 th 2014, 6 th meetingo
Completed and edited our resources write upo Determined presentation turns and selection of subtopics for each
membero Analyzed returned questionnaire
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Conclusion AUP students prefer to watch a movie in a cinemarather than watch a movie on TV.AUP students are willingly pay to watch a movie in acinema more than to watch a movie on TV.
AUP students mostly prefer to watch action movies ina cinema than on TV.Above 17 often watch a movie in a cinema while below 12 often watch a movie on TV.
AUP student agree that peer pressure affect thechoices of watching a movie in a cinema or in acinema.
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Recommendations Watch what you spend on movies Try watching movies with your friends as it can be more
enjoyable than watching it alone If you prefer big screens, go to the cinema If you are more inclined to the freedom of time, watch it
at the comforts of your home
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Thank you for Listening
RG 3
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