enhanced campaigns with google shopping

Google AdWords

Don’t Panic and Carry On:What Google AdWords Enhanced Campaigns Mean for Your PPC

MICHAEL DURWINDIRECTOR OF MARKETINGmdurwin@exclusiveconcepts.com

MATTHEW UMBRODIRECTOR PAID SEARCHFounder PPCChatmumbro@exclusiveconcepts.com

Agenda

Digital LandscapeWhat are Enhanced Campaigns?Key TakeawaysQuestions

Agenda

Digital LandscapeWhat are Enhanced Campaigns?Key TakeawaysQuestions

Context Creates New Opportunities

Different Devices - Different Intent

Google AdWords Enhanced Campaigns

One Campaign to Rule Them All

Legacy Campaigns

Features

Mobile Specific Ads

Ad Extension Scheduling

Key Takeaways

Account Migration

Migration Deadline – mid-2013

You Can’t Avoid Mobile, Sorta

Tablets

Smart Ads

Advanced Ad Extensions

Adjust Bids by Location & Device

Mobile Device Bidding

Q & A

Q & A

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- To Download this deck - Watch a video of this webinar- To learn more about our PPC services- Download our PPC and Google Shopping brochures- Sign up for Google Shopping Webinar

Feel free to share anything you’ve learned here or visit our website:

www.exclusiveconcepts.com

Thank you!